Anandabazar Patrika ad | Newspaper Advertising Encyclopedia

September 2, 2022September 2, 2022

An ABP newspaper ad can get you unprecedented visibility!

Anandabazar Patrika is one of India’s most well known regional language newspapers. An icon of Bengali language journalism, Anandabazar Patrika was founded in the year 1922 by Suresh Chandra Majumdar and Prafulla Kumar Sarkar. The newspaper was originally launched as an evening daily consisting of four pages. Since its foundation, Anandabazar Patrika has grown to become a household name among the Bengali speaking community. The newspaper is widely regarded as ‘the voice of Bengal’ in view of its high standards of journalism and news reporting.

Anandabazar Patrika is the flagship publication of the ABP Group. As a matter of fact, it is the most widely sold Bengali language daily newspaper not just in the city of Kolkata but in the entirety of West Bengal as well. It is a newspaper that is read by millions of people across the region and commands a large, loyal and engaged following.

On any given day, it is estimated that Anandabazar Patrika has more than 1.2 million copies of the newspaper in circulation on average. As per data from the Indian Readership Survey of the third quarter in 2019, the total readership of the newspaper is estimated to be well over 12.7 million people.

So why don’t you book an Anandabazar Patrika advertisement? The reasons are numerous!

For a large number of Bengali-speaking people, Anandabazar Patrika is nothing short of a household name and is the preferred choice of many. Every single day, the newspaper brings to its readers the latest news stories from the cities as well as districts of West Bengal, the rest of India and around the world.

In addition to the stories that make headline news, Anandabazar Patrika also offers readers an extensive selection of content spanning a range of categories and topics of interest. These topics and categories include sports, science and technology, lifestyle, entertainment, business and several others.

This selection of content makes Anandabazar Patrika a publication that offers something for every taste and every preference, making it a newspaper for everyone. India is a country where newspapers occupy an important place in the social and cultural lives of the people. Newspapers are widely regarded as reliable and authentic sources of information on a variety of topics, and therefore booking ads in Anandabazar Patrika is a great way to reach out to a wider audience.

releaseMyAd has been in the advertising industry for more than a decade, and is proud to offer you a seamless and user-friendly ad booking experience. Booking an Anandabazar Patrika classified is now easier than ever, and you are guaranteed the lowest ad rates for all your ad requirements.

March 25, 2022March 25, 2022

An advertisement in ABP is ideal for reaching out to your audience!

It was in the year 1922 that Suresh Chandra Majumdar and Prafulla Kumar Sarkar founded what would become one of the most iconic regional language newspapers in all of India. Anandabazar Patrika was originally launched as a four-page evening daily. Over the years, the newspaper has grown to become a hallmark of Bengali language journalism and today, it is regarded by many people as ‘the voice of Bengal’ due to the quality of its news reporting.

As of today, Anandabazar Patrika is the largest selling Bengali language daily newspaper in not just Kolkata, but across West Bengal. Anandabazar Patrika is the flagship publication of the ABP Group and the newspaper caters to a large, loyal and engaged reader base.

Every single day, it is estimated that Anandabazar Patrika has more than 1.2 million copies of the newspaper in circulation on average, and its total readership is estimated to be more than 12.7 million people, according to the Indian Readership Survey of the 3rd quarter in 2019. The newspaper is nothing less than a household name for Bengalis, and it is an integral part of contemporary Bengali life. That being said, Anandabazar Patrika is the preferred choice for a large number of people in the region.

In each and every one of its editions, Anandabazar Patrika brings to its readers the latest news from around the region, across India and from the rest of the world. Along with the latest regional, national and international news stories, the newspaper also provides readers with a wide range of stories from diverse topics of interest. These topics include sports, science and technology, lifestyle, entertainment, business, and many more. The newspaper also has dedicated sections for astrology, leisure, current events and editorials.

So why should you book an Anandabazar Patrika classified? For the simple reason that you will get a huge degree of visibility! The sheer variety of content that Anandabazar Patrika offers within its pages makes it a newspaper that has something for everyone.

In India, newspapers occupy an important place in the socio-cultural lives of people, and are duly regarded as authentic and reliable sources of information on a wide range of topics. Needless to say, newspapers are ideal channels for advertising as it is possible to reach out to a wide audience through them.

releaseMyAd is here to help make your ad booking experience seamless and hassle free. Offering you an ad booking service like no other, you can book your Anandabazar Patrika ad within minutes on releaseMyAd’s user-friendly ad booking platform. Having been in the advertising industry for more than a decade, releaseMyAd has gained a vast amount of experience as well as rich expertise in this field. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

April 17, 2021April 17, 2021

How can placing Classified Ads in Anandabazar Patrika be the best choice for you!

Back in 1922, Anandabazar Patrika, the most successful and popular Bengali newspaper running today, was introduced by the ABP Group. It was then known as the “Voice Of Bengal”. People give more preference to Anandabazar Patrika newspaper when they want to target the Bengali speaking audience in West Bengal. With a circulation of approximately 15 lakhs all throughout Bengal, Anandabazar Patrika newspaper tops the chart among Bengali newspapers. Anandabazar Patrika is read mostly in the Bengali households. It upholds the culture and tradition of Bengal. The newspaper has become popular for having classified advertisement sections in the categories such as matrimonial, recruitment, property, obituary, travel, astrology, tender, public notice and many more.

Locations covered:

Anandabazar Patrika newspaper is circulated in whole of Bengal and other parts of the country

North Bengal – Malda, Jalpaiguri, Darjeeling, South & North Dinajpur, Alipurduar, Cooch Bihar
South Bengal – North & South 24 Parganas & Hooghly, Howrah, Bankura, Birbhum, Purulia, Nadia, Murshidabad
Midnapore
Bardhaman
Kolkata
Mumbai
Delhi

Why to select Anandabazar Patrika?

The reasons to select Anandabazar Patrika for advertisement are listed below:

Anandabazar is highest circulated Bengali daily in West Bengal and also in capital cities like Mumbai and Delhi
Most of the Bengali speaking audience relies on Anandabazar Patrika for daily classified advertisements.
Anandabazar Patrika newspaper is equally popular in the rural areas of West Bengal.
Anandabazar Patrika classifieds are published daily.

Type of Advertisements in Anandabazar Patrika Newspaper:
1. Text Classified Advertisements – These are the simple form of classified ads that are placed in the newspaper and are quite economical. The ad text is in simple run on line format and consists of a few words and lines. The costing is based on the number of characters used in the ad matter unlike other newspapers that charge on the basis of number of words and number of lines. There are ad enhancers to highlight the ad text for making the ad text more appealing to the readers. These enhancements include Screen, Tick, Bold, Background color. Classified Texts Ads can only be placed in the classified section of the newspaper. The minimum characters accepted in ABP classified ad is 130 characters (including space). The ads are published in the classified page “Ityadi”.
2. Display Classified Advertisements – These ads are published in box format and can be designed with images, logos, preferred fonts and colors. These ads are more attractive and of high visibility. They are charged on the basis of per sq cm. The minimum size of Classified Display in Anandabazar Patrika is 2.8 cm (Width) X 5 cm (Height). The height of the design can be modified as per ad matter. Multiple column ads can also be availed in the sizes of 5.8 cm (width) x 5 cm (height) – Double Column, 8.8 cm (Width) x 5 cm (Height) – Triple column. The height of the advertisement can always be modified as per requirement. The ads are published in the classified page “Ityadi”.
3. Display Advertisements – These are the advertisements which are published in the preferred newspaper sections other than the classifieds. These are higher in price and can be published in both Black & White and Color. The charging is done on the basis if per sq cm. The minimum ad size accepted is 4 cm (Width) and 4 cm (Height) and can be modified according to the requirement. This small size is accepted in any page other than the front page. The minimum size allowed in the front page is 12 cm (Width) and 20 cm (height) and the ad needs to be in color only.

Different type of Classified Ad Categories :

Matrimonial- Matrimonial or marriage ads are published on every sunday. They are published under the section “ABP Weddings” in the classified page, Ityadi. Matrimonial ads can be published in both Classified Text and Classified Display formats.
Marriage Bureau – Marriage Bureau ads are published on every sunday like matrimonial ads, accepted both in Classified Text and Classified Display formats.
Property – Property ads comprises property for sale, property for rent/ lease or property for buying. Property ads are published on all days. Weekday Property ads are placed under the “Real Estate” section while Sunday Property ads are placed under the section “Sompotti”.These ads can be placed both in Classified Text and Classified Display format.
Recruitment – Recruitment ads comprises Situation Vacant and Situation wanted ads. Situation Wanted ads are cheaper than the Situation Vacant ads. Recruitments are accepted on all days, however, recruitment ads on Sundays are more expensive than that of weekdays. Sunday Recruitment classified ads are placed under a section called “Chakri” in the classified page,Ityadi. On the weekdays, the classified ads are placed in Page 2. They are accepted both in Classified Text and Classified Display formats.
Business- Business ads are published every day of the week on the classified page called Ityadi, formerly known as One Stop. The ads are accepted both in Classified Text and Classified Display formats.
Personal- The personal ads are basically known as Non Commercial ads comprising Birthday ads, Appeal, Annaprasan, Upanayan, Marriage Anniversary, Death related, Missing, Change of Name ads, Lost & Found ads All the ads can either be placed in Classified Text or Classified Display format. They are published everyday.
Commercial Personal – All kinds of notice ads (company notice, legal notice, marriage notice, Share Certificate Lost) comes under the Commercial Personal section. Tender ads are also a form of Non Commercial ads. All the ads can either be placed in Classified Text or Classified Display format. They are published everyday.
Vehicles – The automobile ads are published under the section “Gari” of the Ityadi page. They can be placed only on Sundays. The ads consist of 2 wheelers, 4 wheelers for purchase/sale and can be placed in both Classified Text and Classified Display format. There are a special section called Udyog where an automobile can be placed in Classified Display format only. The publishing day is Monday.
Education – Education ads are published every day of the week on the classified page called Ityadi. The ads are accepted both in Classified Text and Classified Display formats.
Travel– Travel ads are published only on Sundays under the section “Berano” in the Ityadi classified page, mandatory with Telegraph newspaper. The Travel ad needs to be a combo package both in Anandabazar Patrika and Telegraph newspaper. They can be placed both in Classified Text and Classified Display formats.
Astrology – Astrology ads are published every day of the week on the classified page Ityadi. The ads are accepted both in Classified Text and Classified Display formats.

Fixed size options are also available for many categories such as Recruitment, Education, Astrology, Obituary, Remembrance and many more. You can check all the details from the Anandabazar Patrika Classified page.

ABP Classified Ad Booking Steps:

Visit Anandabazar Patrika Classified page
Select your preferred ad category
Choose your preferred location/ package
Select sub category for better visibility and response
Compose your ad text (You can place your ad in Bengali as well as in English)
Select the publishing date
Preview your ad booking details
Register
Make Payment

releaseMyAd, being the most trusted platform for online classified ad booking in ABP Classified section, helps you to get all the rates and packages details in one single click. It offers lowest discount packages and special offers which are very easy to avail. So what are you waiting for? Visit the Anandabazar Classified page and start booking your ad in very quick and easy steps.

For more questions, we are one call away. Reach out to us at 9830629298 (call/ WhatsApp) or send us your query at book@releasemyad.com. We are always there to make your booking experience simpler and better!

December 6, 2020December 6, 2020

Book an Anandabazar Patrika Ad and Enhance Your Visibility!

Anandabazar Patrika is widely hailed as ‘the voice of Bengal’ and is undoubtedly one of the most iconic news brands in Bengal. It is one of the most trusted names in Bengali language journalism. The newspaper was founded in the year 1922 by Suresh Chandra Majumdar and Prafulla Kumar Sarkar and today it is the flagship publication of the ABP Group with a very wide and highly engaged readership. It is a highly popular newspaper among Bengali people not just in West Bengal but also across India.

In terms of overall circulation, Anandabazar Patrika is the most widely circulated and largest selling Bengali language daily newspaper in the city of Kolkata, with over 1.2 million copies in circulation on an average day. It is more than just a newspaper. It is an indispensable and integral part of the cultural life of Bengal.

Offering an extensive variety of content in addition to the latest news from West Bengal, the rest of India and around the world, Anandabazar Patrika is regarded as one of the most trustworthy sources of information and knowledge among the Bengali speaking population.

Anandabazar Patrika, along with the latest news stories, delivers content spanning a vast range of categories including sports, entertainment, business, science and technology, travel as well as editorial and opinion pages. The newspaper is immensely popular because of its analytical, balanced and comprehensive reporting. It is a newspaper that caters to every taste.

An Anandabazar Patrika ad, therefore, could go a long way in helping you reach out to your target audience. Since time immemorial, advertisements in newspapers have served to not only inform and make people aware, but also to persuade and call people to action. It has been proven by psychological research that people are more likely to base their buying decisions on printed advertisements versus advertisements on the radio or television. Classified ads are a staple in newspapers today and are popular because of their ease of booking and low cost.

If you are looking to get noticed among Bengali readers, ads in Anandabazar Patrika are just what you need to make the right impact. Book your ABP ads through releaseMyAd and reach out to your desired audience. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the field of ad booking. Its rich expertise in the field and its wide network of advertising partners located across India make it possible to guarantee you the lowest rates for all your advertising needs.

May 31, 2020June 1, 2020

History of Anandabazar Patrika

Anandabazar Patrika had a humble beginning in a village called Magura at Jessore District in British India. It was started by Sisir Kumar Ghosh and his son Tushar Kanti Ghosh in 1876 and was named after one of their relatives, Anandomayee. This newspaper did not fare well and the father-son duo came up with another newspaper in 1886 named Amrit Bazar Patrika which went on to be a success. Later on, in 1922, Anandabazar Patrika was revived and re-launched by Suresh Chandra Majumdar and editor Prafulla Kumar Sarkar.

The first edition of Anandabazar Patrika was of four pages and came out on the evening of 22^nd March, 1922. From the very beginning, Anandabazar Patrika had a patriotic spirit and had a nationalistic approach. Multiple times, till 1947, the editors and publishers were jailed by the British authorities for showing great courage and patriotism. In 1931, the newspaper was out of circulation for a few months due to a Government ordinance.

Anandabazar Patrika Newspaper Advertising

In 1923, the four-page evening paper of Anandabazar Patrika turned into a six-page daily morning newspaper. Anandabazar Patrika was the first newspaper in the country to introduce offset printing and pioneered Bengali linotype. It helped in Bengali typewriting and later played an important role in introducing Bengali Word Processing. Anandabazar Patrika played a pivotal role in codifying Bengali grammar, spelling and punctuation. In 1965, Anandabazar Patrika started reporting in colloquial Bengali so that it can reach out to the masses.

By 1954, Anandabazar Patrika became the largest circulated newspaper in India published from one location. Its popularity and high readership since the day of its inception were due to its patriotic spirit and ability of worldwide coverage. It covered the Bihar earthquake of 1934 and was the lone Indian newspaper to cover the Berlin Olympics of 1936. It was also the only Indian newspaper to cover Amartya Sen’s Nobel award ceremony. Apart from that, Anandabazar Patrika was the first newspaper to inform the Bengali people of Subhash Bose’s escape from Calcutta in 1941.

In the year 1992, Anandabazar Patrika weathered a 51 days strike but it emerged out of it and launched in 1993 its district edition pages. Anandabazar Patrika came up with a unique distribution strategy and made local shops as selling points to increase its readership. By 2005, it crossed 1 million circulations and presently Anandabazar Patrika has a daily circulation of 1.3 million and a readership of 5.8 million which makes it practically the largest single edition regional language newspaper in India.

Anandabazar Patrika dominates the Bengali newspaper arena which is estimated to be over Rs.900 Crore. In 2001, it went online with its first-ever internet edition which expanded its reach around the world. Because of its huge circulation and readership, Anandabazar Patrika is a favourite for advertisers who want to market their goods and services. It was the first Bengali daily to win the SNAP (Specifications for Newsprint Advertising Production) in 2005.

For a newspaper so much preferred by the individuals and businesses to publish their advertisements, there was a requirement of a platform which could make the ad booking simple and hassle-free. In 2009, releaseMyAd was established in Kolkata with the intention of leveraging the power of the internet to facilitate newspaper ad booking. With INS accreditation, it became a booking partner for Anandabazar Patrika advertisement. With relentless development for more than one decade, releaseMyAd has ensured easy, simple and transparent booking of not only classifieds but display ads as well in Anandabazar Patrika. Quick online booking, easy deadlines and end to end service solutions have made releaseMyAd a leader in the industry.

One can simply click on the link https://anandabazarpatrika.releasemyad.com/ to book an ad in Anandabazar Patrika or get in touch with the expert customer service desk of releaseMyAd is always eager to help customers with any booking related query or issue. It also helps in budgeting, ad composing and designing ad creative through its excellent in-house designing team. The customer service desk can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24*7.