adverts on newspaper | Newspaper Advertising Encyclopedia

December 7, 2020December 7, 2020

A Newspaper Advertisement is More Powerful Than You Think!

Newspapers have been an integral part of civilised society for centuries. They contain written information about ongoing events and cover a variety of topics such as politics, weather, sports, entertainment, arts and lifestyle and also have sections for advertisements, radio and television listings, comic strips, puzzles, horoscopes, reviews as well as advice columns, offering a rich and diverse selection of content for readers.

However, in recent years, there have been increasing discussions about the future of newspapers in view of the growing popularity of online news consumption. An ever-growing number of newspapers and magazines are now available online for readers to read on their personal devices such as mobile phones and tablets. It goes without saying that the future of journalism and news consumption is indeed digital.

However, there is a lot more to it than it looks.

Despite the significant change in consumption patterns, in a country like India the newspaper is much more than just a bunch of sheets of paper with text. Newspapers have been viewed as reliable and authentic sources of information on a vast range of topics and ongoing issues. Businesses and brands have used newspapers as a channel to reach out to their respective audiences, targeting their products and services to prospective customers through this popular and highly effective medium.

Newspapers are highly respected because of the veracity of the information they contain, as well as their power to influence and shape public opinion. Even with newspapers going digital, public inertia towards the digital revolution will be a significant impediment, especially in countries like India.

Additionally, even though the internet affords us tremendous ease with which we can access information, nothing can substitute the aesthetics of a printed newspaper, as well as the thrill of holding a newspaper in one’s hands.

Newspapers are here to stay for a very long time. Their importance in Indian households cannot be underestimated. That being said, publishing ads in newspaper is well worth the investment because it will get you far greater visibility. Psychological research has shown us that people are more likely to make a purchase decision based on a printed advertisement compared to a similar advertisement on the radio or the television.

A newspaper advertisement, therefore, is an easy and economical way to reach out to a large audience. releaseMyAd has been in the advertising industry for more than a decade and has gathered a vast amount of expertise in the field of ad booking and ad placement. With its focus on making newspaper ad booking a breeze, releaseMyAd helps you book your newspaper advertisements swiftly and with no hassle.

Book your ads in newspapers through releaseMyAd and avail of the best ad rates, whatever your ad requirements may be. With releaseMyAd’s strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, you can be assured of a superior ad booking experience.

September 23, 2020September 23, 2020

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced.

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated.

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

June 8, 2020June 8, 2020

10 Things Most People Don’t Know About Online Newspaper Advertisements

Newspaper Advertising is one of the most popular mediums to advertise among many options available for advertising. & it is the most cost effective method of advertisement especially when placing an ad online.

Due to the influence & popularity of social media most people prefer online shopping & there is a possibility for a person who for the first time in his life is placing an advertisement through an online ad booking site is bound to less knowledge about it which in return affects the response they receive from the advertisement.

so let us discuss below a few points relating to it.

Newspaper Selection:
- As per the data available with the Government, a total of 1,05,443 newspapers/periodicals are registered with the Registrar of Newspapers for India (RNI). There are a variety of regional & english Newspapers on the basis on which advertisers can reach local audiences as well as choosing correct newspaper on basis circulation, reach & category helps the advertisers to get better response.
Selection of Right Packages & Editions:
- Firstly you will have select proper publication for your preferred location it might sound difficult than choosing correct newspaper but it will far more easy if you have the idea about the readership of every edition moreover if the newspaper you have selected does not have an edition or package for your selected location then you should go for the Package or the edition closest to your selected location.
Selection Of Supplement & Pullout:
- Every Newspaper has a specific Supplement & pullout for Sunday or any other day. It is very profitable for selling products, services & business due to its wide reach. Like for example if you want to give an Education ad in Times Of India then you have to give it in Education Times.
Selection Of Proper Focus Day For Publishing:
- Every Newspaper have specific day for Publishing ads For different categories & it is very important to choose proper focus day for advertisement as it will bring better response like for example For Times Of India & other newspaper matrimonial category ad are published on Sundays only whereas for Tribune Newspaper Saturday is for wanted Bride & Sunday is For Wanted Groom.
Selection Of Proper Category & Sub Category:It is very important to select proper category & subcategory according the Ad Matter as without proper category you will not get any response like for example If you are looking for a 1 BHK flat for rent then you should place it under property ad(subcategory : To Rent)& not under Recruitment ad.
Contact Details:Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
Documentation Required:As per the publication rules it is mandatory to provide the documents.
- For a change of name: A notarized affidavit not more than 6 months old or a gazette copy.
- For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit(not more than 6 months old )
  1. Different documents required for notice ad such as (public notice)
    - F.I.R or G.D copy required for share certificate lost, C Forms lost, or loss of property papers & For the company documents lost etc.
    - Housing society:Ad Matter should be written in society letterhead, duly signed & stamped.
    - A letterhead from a practicing lawyer full ad matter should be written, along with his signature, registration number seal & date is required as a proper legal supporting document .
- For Obituary or remembrance advertisement:Death certificate & Doctor’s Note stating name & date of death of deceased person receipt from crematorium or burial ground.
Booking An Ad After The Deadline Is Crossed:
- It Is very important for Advertisers to book an ad within the particular deadline as there is a chance of an ad Missed So Please make sure to book the ad 2 to 3 days prior to the deadline.
Incorrect Size Ad Matter For Classified Display:
- Advertisers often upload incorrect size ad matter for Classified Display ad the minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, it also provides you with the sample ads using which you can design your newspaper ad easily.
Time Saver & cost effectiveness:

Booking newspaper ads online can save your time and effort as it is a time saving system you can book your ads from your comfort place and at your comfortable time all you have to do is use your interest. It is a cost effective system when compared to traditional methods of ad booking.To know more about online booking advertising via releaseMyAd please visit https://www.releasemyad.com/newspaper-advertisement And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

May 8, 2020May 8, 2020

Common Mistakes while booking Newspaper Ads

Advertising in a newspaper is easy. But sometimes you might need some assistance. With 3 different types of ad formats and a wide range of categories to choose from, one might get a little overwhelmed about what to do and what not to do.

Here are a few common mistakes one could make while booking a newspaper advertisement.

TAGLINES

While giving an advertisement one might do a lot of thinking as to what tagline would attract its readers. We understand it’s important to have a catchy phrase or an appealing tagline.

But putting too complicated tagline might do your advertisement more harm than good. The audience has to understand what you want to convey. Keeping it simple is the way to go!

USING TOO MUCH CONTENT IN AD MATTER

When you create an ad matter make sure to have the right information. The what, why and where should be properly mentioned. What are you advertising for, why the reader might need it and lastly where they have to go after they see your ad (call of action). Other than this don’t add excess content in your ad just to fill up space or make it look more fuller. A lengthy ad won’t make it more appealing to the audience anyway.

You can refer to the sample ad section while composing your ad on releaseMyAd ‘s website to make this an easy task.

CONTACT DETAILS

Now the most common mistake of all not mentioning your contact details in the ad matter. Suppose you have given an ad to sell your property in Times of India Mumbai. You have mentioned the size of the property, price and even the location. The advertisement gets printed and a reader comes across your ad and luckily was in the search to buy a property in the same location as mentioned in your ad. So this reader is your potential buyer but as you have forgotten to mention any contact details in your ad he is unable to contact you to make a deal and eventually moves on to some other property ad with a contact detail mentioned. Hence, you lost a valuable customer just from a silly mistake.

A contact detail is very important for almost all advertisements except a few given only for a formality like a name change, etc. other than this contact detail is a must in an ad matter. “A newspaper advertisement without contact detail might as well be an article”.

Contact detail can be a phone number, email id or even an address. You can also mention all three of them in your advertisement.

SIMPLICITY IS THE KEY

Keeping your ad matter crisp and to the point is the key to attract your audience’s attention. You must remember you have less than a minute time to be in the vision of the reader’s eye. That’s the time a newspaper reader takes to flip to the next page.

Keep it simple, keep it precise.

DOCUMENTS

Now, most newspaper advertisements can be published without much need of a document but for a few ad types like a name change or an obituary ad, specific documents are needed to be provided to publish such advertisement.

These required documents are mentioned on our website while you compose your advertisement. Even still a few customers forget or overlook such pieces of information while booking the ad. This only delays the processing of your ad to get published. So knowing the documents needed to publish your ad and keeping them ready to be uploaded before booking the advertisement makes the ad booking process easy and proficient.

LESS Is MORE BUT NOT In THIS CASE

You might have heard the term less is more. It might be true about fashion but not so much about a newspaper advertisement. You cannot do a test run of newspaper advertising you have to firm and determined that you want to advertise in the newspaper. Except of course some formality ads, newspaper advertisement has to be done on a regular basis. The more consistently you advertise the better response you will get for your ads.

This might sound expensive but with more than 2000 discounted packages provided by releaseMyAd, this becomes a rather fruitful experience. Not only does it allow you to advertise for a long duration at an affordable discount rate but also a one-time payment is all you need to book your advertisement.

So now that you know most of the common mistakes done while booking a newspaper ad why not head to https://www.releasemyad.com/newspaper-advertisement to book your first mistake-free newspaper ad! And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

May 8, 2020May 8, 2020

8 Newspaper Advertising Ideas for Local Businesses

Do you own a small business and are you looking to advertise about it in the newspaper? If you have opted for any other medium of Advertising you should definitely try Newspaper Advertising. For small businesses, positive returns are often present with local newspaper advertising because the papers publish community news and events. Therefore your ad finds its way towards your target audience radar. With smaller local publications, cost structure would be less thus providing you with increasing returns to your investment.

Here is how you can advertise your small local business in the best way!

Target the newspaper with highest circulation in that locality. There is a major difference with local and national newspapers based on coverage and costs. For a local business it is best to target a local newspaper and reach the target consumers directly.
Choose the ad type based on your budget. You do not want to spend unnecessarily also you do not want to be too thrifty. Classified display ads could be your go to in some cases as those ads are economical and directly reach the target audience. While if you have a good budget you can directly target display ads.
Headlines should be catchy and bold to attract consumers towards your ad. It should state in short what is the purpose and objective of advertisement.
Make sure you get your ad designed in line with the business product that is being offered to the consumers. Do not be vague about the product. Keep it simple and precise.
It is highly recommended to put up the ad on a focus date and for multiple insertion otherwise you might not get the desired response and all this would be a waste of resources.
Use the logo of business or design of product or service which is being offered.
Just for the sake of advertising do not make any false claims!
Make sure your ad has a lasting experience, share direct contact or address or both.

releaseMyAd can help you advertise your local business in the most cost effective yet creative way. Your ads are designed by professional designers in the way you want without any surplus. Our experts are there to guide you at every step. Call to ask everything and anything at 9830629298.