What makes newspaper advertisements relevant in today’s world?

We live in a world where practically everyone is occupied on their personal electronic devices, be it a mobile phone or a tablet. This is a trend that has slowly but steadily taken over the world, most noticeably over the last two decades. 

One indisputable fact about these developments is that the patterns of content consumption by people have changed dramatically. In today’s world, it is not difficult in the slightest to see people glued to their mobile phone or tablet screens. This is because they have access to all the world’s information at their fingertips. 

The technology of our times has made it possible for people to stay connected 24 hours of the day, 7 days of the week. People consume content in various forms on their mobile phones and tablets, and needless to say, their personal electronic devices serve as a means to keep themselves updated with all the latest news from their city or town, their country and the rest of the world. 

Online Newspaper Ad

As a result, many have questioned the relevance of newspapers in this day and age, and in turn, the relevance of the newspaper advertisement as well. Even as digital media is the way of the future, print media is nowhere even remotely close to obsolete yet. Let’s take a closer look at why newspaper advertisements will still remain an effective channel to communicate brand messages. 

For starters, in virtually every household in India, the newspaper is a daily staple. Newspapers occupy an important place in the social and cultural lives of the Indian people. This is because newspapers are regarded as authentic and reliable sources of information on a wide range of topics.

Scientific research has shown that on average people spend roughly 2.5 times longer viewing a newspaper ad than they spend viewing a digital ad. This only goes to show that readers are more engaged with printed ads than online ads. In other words, newspaper ads can be said to have a higher convincing power than a digital ad. 

Apart from this, India is a country with a large population, out of which a significant number of people are not proficient with the use of smartphones and tablets. For them, reading the newspaper is the only choice for staying updated with all the latest news and current events. 

Booking a newspaper classified ad is a highly effective way to get your message across to your target audience. releaseMyAd is here to help you book your ads in the newspapers of your choice seamlessly and within minutes. releaseMyAd, thanks to its strategic ad placement techniques and a strong network of advertising partners located across the length and breadth of India, is proud to guarantee you the lowest rates for all your advertising needs. 

Guide to Online Advertisement in Newspapers!

Newspaper Advertisements play a very vital and a key role in the market economy. Whether it be persuading customers to know about any particular product or to increase their usage, advertising techniques help greatly in increasing sales. It also helps in maintaining good relationships with the customers. Newspapers have also been the best tool or you can say a medium to communicate with people. Since ages, newspapers have been reaching in every household so when any advertisement is published in the newspaper, the general public gets more influenced. In short, newspapers are still the most beneficial investment in the world of advertising.

  • Reasons to advertise online in the newspapers:
  1. Availability – Newspapers are published almost daily which means that opportunities to place newspapers ads are more. This might result in expecting a quick response.
  2. Building Trust– Advertisements in newspapers are very relevant when it comes to some specific demographics of the audience. Advertising in paper means you are communicating with the audience and will receive their attention as they find the content more trustworthy than other mediums for placing ads. 
  3. Specific Target Audience – Advertising in newspapers can be advantageous as the idea of the target audience is very clear and transparent.
  4. Budget Flexibility – Advertisements in newspapers can be placed in various sizes and formats which means based on your budget (high or low), you can choose the type of advertisement. Placing larger ads on preferred pages are always preferable however, placing smaller ads also are effective in getting responses. Newspapers are the only platform where the customers can spend the least. 
  5. Brand Recognition – If advertisements are placed in the newspaper in a continuous manner, readers will rely more on the newspaper content rather than other marketing platforms.
  • Factors to keep in mind while placing an ad in the newspaper

Online Advertisement in newspaper is one of the most reliable mediums to advertise among many options available for advertising. It is rather the most cost effective method of advertisement when it comes to placing an ad online. There are various factors which you should keep in mind while placing your ad in the newspaper.

  1. Selection of newspaper – Proper selection of newspaper plays a vital role in advertising in paper. There are more than 300 newspapers including national and regional newspapers throughout the country. Based on your requirement and your target audience, you have to make the choice of newspaper selection. Choosing the correct newspaper on the basis of circulation, targeted audience and category helps you to get a better response.
  2. Selection of correct location and packages – Based on your requirement and preference of newspaper, you need to choose the correct location and related package. Once you have decided upon the newspaper you want to go for, selection of the right edition or package is very important.
  3. Selection of proper Ad type – Based on your budget, you can place your online advertisement in newspaper choosing the ad formats. If your budget is very low, you can place a simple run on line ad known as the Classified Text Ad, which is the cheapest form of newspaper advertisement. If your budget is a little higher, you can opt for box ads, known as the Classified Display Ads. Both these ads are published in the classified section of the newspaper. For bigger budgets, Display Ads are all time preferable. These ads are published in the preferred pages of the newspaper other than classifieds. 
  4. Selection of categories and subcategories – Another important aspect in newspaper advertising is proper selection of category and subcategories, based on which you receive responses from the readers. 
  5. Selection of focus days – Selection of right focus day or recommended day for publishing an ad is very important. If an ad is placed in the newspaper and the date selection is not proper, chances of getting responses are very little. 

So, summing up, before placing an online advertisement in the newspaper, it is very essential to plan when, when and how you should place the ad. Proper election of newspapers along with the correct type of ad, category, subcategory and day will result in valuable responses from the viewers. 

  • Type of Newspaper Advertisements 
  1. Text Classified Advertisements – Classified Text ads are the simple form of ads that are placed in the newspaper and are very economical. The ad text is in simple run on line format and consists of a few words and lines. The costing is based on the number of characters used in the ad matter unlike other newspapers that charge on the basis of number of words and number of lines. There are ad enhancers to highlight the ad text for making the ad text more appealing to the readers. These enhancements include Screen, Tick, Bold, Background color. Classified Texts Ads can only be placed in the classified section of the newspaper. Text ads are charged on the basis of the number of lines, words or characters present in the ad text and depends on the selection of newspaper.
  2. Classified Display Advertisements – These advertisements are little higher in prices than the classified text ads. They appear in a box where you can upload any image or logo along with the ad text. You can use any font style or background color. They can be either in black and white or in color. Color ads are costlier than the black and white ads. They are charged on a per square centimeter basis where the width of the ad remains fixed and the height can be modified based on the ad matter. These ads appear only in the classified section of the newspaper. The visibility of these ads are more in comparison to that of a classified text ad.
  3. Display Advertisements – The most expensive form of advertisement is the Display advertisements which are placed in any preferred page of the newspaper other than that of the classified page. The pricing is done on a per square centimeter basis. Both the height and the width can be modified according to the need of the advertiser. They are published in Color as well as in black and white form. 

Advertising in paper online can save your effort and time. You can sit back at home and place newspaper ads in an effective way in more than 275 newspapers across the country. releaseMyAd, being the most reliable platform for online advertisement in newspaper, helps you book your ad in quick simple steps. Just visit our page, select your preferred newspaper, category, location/package, compose your ad matter, select the sub category, select your preferred release date and make the payment. Online advertising in newspapers has never been so simple and easy. So what are you waiting for! Start booking your ad via releaseMyAd. For more details, call or WhatsApp us at 9830629298 or write to us at book@releasemyad.com. We serve 24 x7.

All about name change ads in Newspaper

There can be numerous reasons for people to change their names. These reasons can include correction of a misspelling in their name which was made earlier, to take on the name of their spouse’s family after getting married, to revert to their original surname after a divorce, or for astrological or numerological reasons. Sometimes people are not happy with their originally given names, so they choose to change it to something which they find more acceptable. 

Many people are seen to modify or alter the spelling of their names, and sometimes some people even take on a pseudonym or a stage name. This is particularly noticeable among celebrities and writers, and several others in the field of the arts and entertainment. Also, people often take on names that are easy to remember, have high recall value as well as names which are easier to pronounce for audiences of different countries. People also sometimes adopt the names of famous people from history simply due to the fact that such a person had a profound impact on their lives.

There can be other reasons for people to change their names as well. These reasons could be entirely of a personal nature, such as wanting to change a name that they feel may be too embarrassing or awkward to use, or a name that carries an unpleasant connotation in a different language. 

Name Change Ads in newspaper

Also noticeable in modern society is the tendency of parents keeping their respective surnames after marriage, and merging their surnames to create a combined hyphenated surname for their children.

Changing one’s name is perfectly legal, and is a fairly widespread practice. As long as there is no malafide intention, such as an intention to defraud or deceive, a name change is a perfectly accepted practice in society today. 

However, just declaring oneself to have a new name does not make a name change to official in terms of the law. Whatever reason someone may have to want to change their name, a person must submit an affidavit as well as book a name change ad in newspaper. 

Newspaper Advertisement

Booking a name change ad in a newspaper is necessary so that the change of name is made official and legally binding. Indian law stipulates that just submitting an affidavit is not enough. Along with submitting an affidavit, a person must publish a name change ad, as a notification of the change of name, in at least two of the country’s newspapers. One newspaper must be an English language newspaper, and one must be a newspaper in the respective regional language of the state or Union Territory that the person resides in. 

releaseMyAd has tied up with a large number of newspapers all across the country, and offers you an extensive selection of newspapers for name change ad. With its user-friendly ad booking platform, releaseMyAd is here to make booking your name change ad a seamless and hassle-free experience. releaseMyAd, with its strategic ad placement techniques and a strong network of advertising partners located across the country, is proud to guarantee you the lowest rates for your change of name ad.

The Case for Print Media and The Newspaper Advertisement

We live in the internet age. Today, pretty much all the information in the world is available to us at our fingertips thanks to the internet. It is well known that the internet has altered our lives and lifestyles in ways that we had never even imagined would be possible. 

At one point, we had no idea that a smartphone would be a thing. Yet today, practically every person owns one. We live in an age where people want information available to us in an instant. News media such as newspapers and magazines have duly adapted to consumer demands by offering their content on their websites as well as dedicated mobile applications. This helps readers stay updated with the latest news stories as well as content from various other topics of interest as soon as they are published. 

Nowadays, the websites and mobile apps of a lot of newspapers and magazines offer content that people can access only on a mobile device or computer. Other publications, however, have put up a paywall, which means readers need to purchase a subscription in order to access such content on the platform. 

Needless to say, this digital revolution has found an immensely large number of takers, and this, in turn, has caused a significantly large disruption to print media as well as the industry that thrives on account of it. It is already known that digital content is the way forward, but what does that mean for traditional print media?

Quite frankly, there is still a strong case for print media in today’s digital world. Printed newspapers and magazines are still important in various parts of the world, and especially in India. The humble newspaper is an integral part of the modern Indian household, in spite of the technological advances as well as India’s growing reputation as a tech hub in recent years.  

Ads in Newspaper

The newspaper remains a staple at breakfast and tea time, and it is often a conversation starter and leisure time companion. In India, the newspaper enjoys a high reputation due to the fact that it is an authoritative source of information and knowledge on a vast array of topics in addition to the latest news from the region, country and the world at large. Needless to say, advertising in newspapers is still a lucrative business even today. 

One of the most popular forms of advertising is classified ads. Newspapers have a dedicated section for these advertisements, which are arranged on the basis of categories, such as matrimonial, property, education, public notice and several others. These categories are why they are called ‘classifieds’ as they are classified accordingly, making it easy for people to find what they are looking for.  

So, if you are looking to book an online newspaper advertisement, releaseMyAd is here to help make your ad booking experience swift and seamless. releaseMyAd is India’s largest self-service online ad booking platform with over a decade of experience in the industry. releaseMyAd has gained tremendous experience and accumulated rich expertise in this field, and offers you an ad booking service like no other. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs

Don’t Underestimate the Potential of Newspaper Advertisements!

The invention of the internet has revolutionised the way human beings communicate, interact, consume information as well as advertise. Nowadays one would be hard pressed to find a person without a smartphone, leave alone somebody not being glued to one. 

The ability to access all the information available in the world through a compact handheld device has driven major transformations in lifestyles over recent years. In this age of instantaneous information, it was only expected that people would prefer to keep updated with the latest news from around the world as well as the hottest stories and trends in their fields of interest from their personal electronic devices.

Newspapers and magazines have increasingly chosen to offer digital editions of their respective publications as well as exclusive online-only content that people can view on their website or access through the publication’s mobile app. Other publications, meanwhile, have put up paywalls making purchasing an online subscription necessary to access their content. 

A natural consequence of this digital revolution was the huge disruption to the print media industry. In a hyperconnected world, digital media is without a doubt the way of the future. 

But wait. There is more.

Around the world, and especially in India, the importance of print media still remains strong. In India, the humble newspaper has always been a staple at breakfast time, tea time, or just about any time of the day when one feels like reading. The newspaper is regarded as a lot more than just a bunch of folded sheets of paper with text. Newspapers are considered to be among the most authentic sources of news as well as information on a wide assortment of topics. 

Newspaper Advertisement

That being said, advertising in newspapers is still big business in India today. Newspapers being publications that offer a rich assortment of content for readers of diverse interests to enjoy, are ideal channels for advertisers to reach out to audiences at large. Newspapers have a dedicated section for classified ads, as they are among the most popular forms of advertising today. These ads are arranged on the basis of ad categories such as matrimonial, education, property, recruitment, etc., making it easy for people to find what they are looking for.

releaseMyAd is a veteran in the online ad booking industry. With more than a decade of experience in this field, releaseMyAd has gained tremendous expertise and industry insights, making the process of ad booking a breeze for you. releaseMyAd is India’s largest self-service online ad booking platform and you can have your newspaper advertisement booked within minutes. To book your online advertisement in newspaper, look no further than releaseMyAd. releaseMyAd, with its strategic ad placement techniques and a network of advertising partners located across India, is proud to guarantee you the lowest rates for all your ad requirements.