Do you not receive enough response from your Ads ? Are you feeling tired of wasting your money again and again without any Gain ? Do you want to break up with Newspaper Advertisements ?
In case you are fed up with wrongly promoting your Ads then we have got something for you that will rekindle your Past Love. (Disclaimer: Love for Newspaper Advertisements only)
The main reasons why you are unable to hit the target could be
Selecting wrong Newspaper ,
Lack of creativity in the Ad Content ,
Incorrect choice of Ad Type ,
The Ad matter may be confusing etc. etc.
The 10 Sources of Inspiration that may help you are given below :
The Selection of National and Local Newspapers must suit the nature of what you are promoting. For matters that needs a wider reach must be placed in a National Newspaper in spite of a Local Newspaper and vice-versa.
Make your advertisement creative by using pictures, colour, logos, borders, underlines to bring out the look ,
Include features and benefits of your product or service. For Matrimonial Ads give astrological, Educational and Professional details about the Bride/Groom. For Recruitment Ads, give a bit of Job description along with a bit of remuneration
Give a compelling Headline to your Advertisement.
Select an Ad Type (Classified Text, Classified Display and Display Ads) depending on your Budget and needs,
Use Regional and Vernacular Newspapers to send your message to people living in different areas,
Do not give abbreviations that would be confusing for the readers ,
Keep the Ad Short and simple. Do not make it unnecessarily long ,
Look for the Focus Day of an Ad Category on our website. Posting an Ad on such a day of the week will ensure better response ,
Sometimes it may take some time to find the correct person. You may need to advertise a couple of times to get the desired results. In order to do this you may choose from the insertion offers that releaseMyAd gives to advertise on more number of days at lesser price.
Newspaper advertisements have been part of our life since the emergence of the first newspaper in the 16th and 17th century. Newspapers carried advertisements to cover the cost of publishing and distribution. Since then reading newspapers and along with that checking out ads published in them has been a day to day affair for us. Various innovative men, women and businesses for the last five centuries have contributed to the art of advertising and therefore even today innovative newspaper advertisements draw awe from the public.
Very early newspapers were weeklies published in European countries like Venice, Germany and Holland and they mostly contained news of war and politics. The first daily newspaper was Daily Courant published in Britain from 1702 to 1735. From the very beginning, all newspapers carried commercial ads but with the publishing of daily newspapers, the flow of newspaper advertisements gradually began to rise. Promotion of books and medicines were the first commercial newspaper advertisements but by mid 17th century it was observed that advertisement of various other products became a trend. By the 19th century La Presse, a Paris newspaper started relying upon advertisements to lower its sale price. In the United States, the Boston News Letter became the first newspaper which began carrying advertisements.
The first English weekly to print in India was Hickey’s Bengal Gazette also known as Calcutta General Advertiser. It was in fact the first English weekly to publish in Asia. This newspaper started its journey in 1780 and ceased to exist in 1782 but the seed of newspaper commercial advertisements were sown in India with this publication. Later, with the publication of various other newspapers notably The Bombay Times and Journal of Commerce which is now known as TheTimes of India, in 1838 and The Hindu in 1878, newspaper advertisement began to rise.
Classified Advertisements in newspapers were originally published free of chargeand trace their history back to 1763. They were known as “want” ads at that time. By the end of 18th century, Morning Herald of London began to categorize classified ads as “To be let”, “To be sold”, “Want places”, “Sale by Auction”, etc. Since then almost all London newspapers were publishing Classifieds regularly. The first newspaper to have a special department for Classified Advertising was the Philadelphia Public Ledger which started around the end of the U.S Civil War in 1865. These classified ads were of affordable cost and allowed individuals to reach out to masses. The biggest category was that of Medical where quack medicine and remedy ads were published.
During the late 19th and early 20th Century, newspaper advertising began to climb its height throughout the world as well as in India. Advertising was established as a profession and there was the growth of Advertising Agencies. Volney B. Palmer set up the first advertising agency in Philadelphia. In India, B. Dataram and Company established the first advertising agency in 1905 followed by The India-Advertising Company, the Calcutta Advertising agency and S.H. Bensen. Apart from imparting product information, there was a rise in creative designing and innovative marketing in these new generation newspaper advertisements.
The periods of World Wars saw a rise in newspaper ads. During the World War II newspaper advertising increased as men left their employment to join war efforts and newspapers were filled with “Position Wanted” and “Help Wanted” ads. As per a record, 51% of newsprint was occupied with classifieds in 1943 United States. During this period, we can see the revolutionary genius of advertising David Ogilvy stating his own advertising agency. In India, during this period, when the freedom movement gained momentum, there was a rise in creative newspaper advertisements asking Indians to buy Swadeshi products boycotting products from the British Empire.
After independence, due to the Socialist political environment in India of 1960-1970, there was decline in newspaper advertisement due to regulations and tax regimes. In other parts of the world, due to health concerns and social ethics, various types of advertising were banned or restrictions were imposed. However, in India, it gained momentum after 1970 and thereafter in 1980, due to opening up of the economy; there was expansion of newspaper advertising. Various advertising agencies came into existence and the corporate sector increased their advertising budgets.
During the 1990s, we can see the advent of the World Wide Web which, within a decade, was a household tool. By early 2000, leveraging this technology, many companies started online marketing and advertising. There were websites especially developed to cater for business hiring needs or matrimonial match making. While this came up as a threat to newspaper advertising worldwide, in India we still had a high number of people who were dependent upon newspapers for their daily dose of news especially the elder generation, the middle class and the rural population. Advertising in newspapers was still a good way to reach out to the Indian masses. However, individuals and businesses were looking forward to an option where they could sit at home or their office and book a newspaper advertisement with trustworthy and transparent rates.
In 2009, an Indian start up releaseMyAd came into existence. This website www.releasemyad.com was innovative and combining the power of internet technology, it allowed booking advertisements in newspapers. This idea was itself revolutionary and never thought of previously. People in India had to get in touch with local grocer’s stores to get a classified ad published in a newspaper that too with dubious rates and no customer service.
releaseMyAd, with its relentless development and innovative ideas, developed a platform where not only classifieds but display ads can be created and booked in any newspaper throughout India with few mouse clicks. This self serve portal has brought newspaper ad booking to an advertiser’s doorstep. Additionally, it has excellent customer support which attends to every customer who faces booking issues in the website. The growth and success story of releaseMyAd truly deserves a chapter in the history of newspaper advertising. releaseMyAd customer support team can be reached through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Online chat support is also available on the website 24X7.
We often listen to the controversy about whether newspapers are going to die soon because of the emergence of other mediums such as television or the internet. No, this article is absolutely not about this controversy. It is something which will help you in the long run. So go ahead and read.
None of us can actually say whether newspapers are going to lose it’s importance or not. But till now even after the mass usage of TV and internet, as far as news is concerned, people still prefer newspapers. Maybe because it is more reliable and more organized than any other news medium. And the more reliability a newspaper holds in the market, the more it’s printed advertisements are noticed and trusted. Thus, now you as an advertiser know where your potential target group lies. Newspapers also help you to know the exact reach of your advertisement, by tracking it’s circulation, which is not this easily possible for other mediums.
Thus, I would suggest you go for newspaper ads to grab your market first.
If you also agree with me then here is a step-by-step guide for you to book your newspaper advertisement.
Step 1: Understanding Requirements
First, you have to understand your requirements. It is only you who can decide what to communicate and why to communicate. So, your requirements should be crystal clear to you. Also, clear requirements will help you to set an approximate budget and thus choose the appropriate format of the advertisement.
Step 2: Setting approximate Budget
Now once you are clear with your requirements, you can set a tentative budget. It will help you to shortlist the best options based on the approximate budget. But keep in mind that the actual cost can differ a bit from your expected budget. It is thus better to be economically prepared.
Step 3: Selection of newspaper
This is a very important process as this will decide the effectiveness of your advertisement. A newspaper should be chosen based on a few factors. Such as, it’s circulation, readership, reputation in the market and it’s cost-effectiveness. Your newspaper can make you effective. Thus, choose it wisely.
Step 4: Book the Advertisement
This is when you need to pay your attention to the message you want to send the readers in the form of an advertisement. Form it properly to make it just not an Ad but a Smart ad. And spend your money smartly.
Step 5: Monitoring the feedback
Along with booking an advertisement, it is really important to monitor the reader’s feedback. Don’t forget that the feedback is the ultimate result of your ad and it can decide your further steps regarding advertisements.
Are you tired of reading steps? Or are you thinking about how to do it all? Don’t worry, releaseMyAd is there for you.
releaseMyAd is the online ad booking portal which is authorized by almost all the reputed newspapers in India. It makes your ad booking easy as now you can just visit https://www.releasemyad.com/newspaper-advertisement and book your advertisement in a few easy steps, from anywhere anytime. releaseMyAd charges no extra commission for booking your ad instead it offers you some amazing discount packages for advertisement booking. releaseMyAd executives can provide you an amazing customer service, in which they are proficient. All you need to do is call at 9830629298 or you can Chat with our expert by clicking on Live Chat option or Chat With An Expert Option.
Newspaper advertisements are for all. Starting from individuals who place classified ads, to the companies putting up ads for creating brand awareness, newspaper advertisements have been trusted by all. Similarly, releaseMyAd also built up it’s pillar of reputation in the market, serving more than 3,25,000 advertisers. Go ahead Put up your ad, without thinking about failure. You never know your one try can let you reach the peak. So, we wish you All The Best, hope you take your next step as an advertiser wisely.
A newspaper is a piece of paper that is published periodically, delivering news, informative articles accompanied by advertisements that generate revenue for the publications.
In simple terms, newspaper advertising refers to publishing print advertisements which can be a broadsheet or even a tabloid. Newspapers have been the most preferred medium of advertising in India since ages and are still the first platform selected for advertisements by most businesses. The popularity of every newspaper is based on a set of specific qualities incorporated in them.
We all know that Newspapers are highly popular among readers. But, as an Indian advertiser, you must be aware that why does Newspaper Advertising work in India. There are several essential factors that ensure the effectiveness of Newspaper ads to drive results.
Reach
Newspaper Reach in India cannot be beaten by any other source of advertising. It is equally diverse as it is vast. In India, a newspaper is the most suitable medium for receiving as well as providing information as its audience is not limited to only the urban or tech savvy Indians. Newspapers reach out to about 33 crore readers across the entire country which ensures that for every 3 individuals, there is at least 1 newspaper.
India is proud to have an English newspaper with the largest circulation in the world namely Times of India with a circulation more than 49 lakhs alone
Regional language newspapers like the Hindi daily Dainik Jagran has a higher circulation than the most popular English daily, of about 1 crore 64 lakhs. This figure proves that the audience for regional language dailies is higher in number, specifically because the Internet presence of regional newspapers is not strong enough.
Newspapers are read by people belonging to different age groups starting with teenagers to senior citizens, and across different professions, which include, house-makers, professionals and students.
Newspaper reading is a habit that is inculcated seen in children between the age of 3-12 years. This which has led to initiating special children’s supplements like Telekids by the Telegraph and Times NIE by the Times of India.
Newspapers have access to several remote or rarely known areas of India, where the Internet or even Television has not been able to enter yet.
These are some of the things that make the reach of newspapers undoubtedly the vastest and effective way to communicate with different target audiences.
Language Diversity
India is a culturally very rich and diverse country. It has almost 18 regional languages spoken within it in different dialects making them unique to each region. To cater to so many languages there are around 80 official regional language newspapers published daily. The regional language newspapers published in India have a much circulation than their English counterparts.
Indian newspapers are published in languages that cover Hindi, Marathi, Malayalam, Kannada, Tamil, Telegu, Assamese, Odiya, Urdu, Bengali, Gujarati, Punjabi, Marwari and much more
The vast number of languages in which newspapers are published ensures that the reach of newspapers is further enhanced as even those who are comfortable with reading in their mother tongue, can do so
In India, the most widely read newspaper is a Hindi daily, namely Dainik Bhaskar, while the English newspapers start competing from the 3rd position which establishes the necessity for publishing newspapers and ads in regional languages
Targeting the audience belonging to a specific region becomes much easier with regional newspapers
There is a constant demand for regional language newspapers. Almost every literate rural and semi-rural household receives one newspaper which is either in Hindi or printed in their own regional language. While every educated household receives 2 newspapers, one of which is a regional language newspaper and the other is an English daily.
Growing Literacy Rate
India is a country that emphasises heavily on literacy which is evident from its literacy rate of about 74.04%. This figure is a drastic improvement in comparison to the literacy rate post-1947 (year Indian Independence) which was only 12%.Gram Panchayats and municipal corporations with support from the Government are taking initiatives to educate farmers, house-makers and of course the children of the villages to help them create a better future for them.
With an average increase of 9.2% in literacy rate means a considerable rise in the number of newspaper readers in the country, since reading and gathering information from newspapers is a basic need in education
Increasing readers means increase in the number of target audiences for advertisers, from regions or households which were earlier inaccessible
Most schools, colleges and coaching institutes encourage students to read newspapers, thereby making it easy to target the specific age-group of adolescents, youngsters along with adults
To sum up, the growing literacy rate in India is simply contributing to the growth of Newspapers and newspaper advertising in India.
Pricing
The cost and availability are one of the most important factors for Newspapers to thrive in the Indian Economy. The subscription fee is not the main source of revenue for newspapers which is what keeps the rates affordable.
Newspapers in India are priced really low (not more than Rs.5.00) to ensure affordability for all classes in the country
It is the cheapest medium of mass communication and information making it a primary source for deriving news and information over television or radio
The low price also helps in retaining the readers of a newspaper as these rates are not really affected by inflation or any other price rise for a considerable period of time
The main source of revenue being advertisements for newspapers, it has managed to keep the readers from different financial backgrounds quite satisfied.
This factor is a great advantage for advertisers as they can reach out to different sectors of the society.
Accessible to All advertisers
After pricing of a newspaper, the next most important factor is the budget of advertisers. Any advertising medium needs to compliment the specified budget of an advertiser. In this factor too, Newspaper Advertising is way ahead of other mediums as it works for all kinds of advertising budgets
Both individual and business advertisers who have different kinds of budgets can choose to advertise on any specific pages of a newspaper and make their ads prominent
Advertisers who can afford to spend lakhs and get the highest number of eyeballs for their ad can conveniently opt for newspaper advertising
Newspapers do not disappoint any advertiser with any kind of budget constraints. It caters to business and personal advertisers alike, always keeping their requirements as the priority.
Trust & Effectiveness
The effectiveness of a newspaper advertisement is guided by the trust, readers express in the news content delivered.Editorial teams have for worked for decades to ensure quality and unbiased content for newspapers. So when you place your advert alongside such quality news content your ad or brand name too becomes eligible for the trust of the readers. Apart from this, the percentage of newspaper readers is growing at a steady rate of 8-9% every year.
In newspapers, the intended effectiveness can be moderated by the advertisers based on the type of advertisement they prefer to publish.
Even in case of classified advertisements, each advertisement is viewed by its relevant audience as per their requirement as in case of Matrimonial, Recruitment, Name Change and Property ads
In case of display advertisements, the effectiveness is intended for the masses which demands advertisers to concentrate on the content and design of their ads
The reason readers subscribe to a particular newspaper is the trust that they have in that specific newspaper.
Above all, newspapers are the one stop medium for targeting the most versatile audience, a variety of locations, region specific languages as well as different age groups in India. This is why newspaper advertising works in India even today and the publications have only been gaining readers and revenues with time unlike the newspaper market of the USA and UK.
