Newspaper Advertisement has been an important medium of communication since ages. It is the most important part to promote your business within budget as due to high readership number it creates an opportunity for you as an advertiser to get your advertisement to get the maximum attention of a million readers as It reminds them of the product or the service.
If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process.People had to visit the various publication houses to book their advertisements which was a time-consuming and hectic task along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive. But presently due to online advertising booking platforms, this has made it a more easy & cost effective process .
Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, a vital medium to the world of media, it brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.
From there if we discuss about Where Will Newspaper Ads Be 5 Years From Now, India Being developing country there are many places where still internet will not be available which will be a big issue for online advertising so they have to rely on traditional way advertising in newspaper as well as many people till now are not internet savvy so they find themselves comfortable with traditional way of advertising.
The most important use of traditional procedure of newspaper ad bookings is that categories like change of name, lost & found, Public notice advertisement are mandatory to be printed on newspapers & are not accepted in Online advertisement.And there are still many people who have a habit of reading newspapers every morning with bed tea so they will not depend on online advertisement.
Suppose even if the advertiser is from young generation knowing all the advantages of online booking but still they might not prefer online booking process over traditional process of advertisement, the main reason behind this is trust issue as they cannot see the online ad booking agency physically they might not trust them with their money to publish an ad.
Some online Ad booking website provides instructions which seems to simple & easy to follow but for many advertisers who are willing to place an ad finds it complicated sometimes they might take help from customer care executive over a call or chat for assistance but even through after all the guidance provided they have to finish the Ad booking procedure mostly on their own which leads to drop the idea of online ad booking.
lastly Online ad booking process requires advertisers to make payments online through NEFT, net banking etc. For this they have to share personal information for online payment for such things some advertisers are not comfortable with but in the traditional ad booking process advertisers have to make payment in cash. so they prefer traditional ad booking process.
So after considering all above points it suggests that after 5 years from now there will still be importance of traditional advertisement but its popularity will be less as more of the population will rely on online medium of advertisement due to its due popularity among the young generations & various advantages.
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