The History of Advertising Agencies

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.

Advertising Agency

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.  Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.

The first agency dated back as far as 1786 when William Taylor opened his office in London, today acknowledged as the first advertising agency in history. However, while the UK business is considered the forerunner of advertising agencies in Europe, it was Volney B. Palmer who took the idea across the ocean.

In 1840 Palmer opened the first agency in American. Adland: A Global History of Advertising cites Palmer describing the services he provided using the term “agent”: “the duly authorized agent of most of the best newspapers of all the cities and provincial towns in the United States and Canada, for which he is daily receiving advertisements and subscriptions.”

Advertising Agency

Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are. 

While most people would assume that working in an ad agency is mostly about conceiving and producing ads and commercials, the creative process is actually only a small part of the work. agencies do lots of market research; prepare detailed media plans; buy online ads, advertising space, and TV broadcast time; and do many other things people loosely classify as marketing. Over the decades, agencies have evolved to suit the changing needs of the clients. The advent of the Internet, however, completely redefined their role and posed new challenges.

Studies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are. Over the ages advertising agencies have transformed widely in respect of client servicing, advertising needs. In the pre internet era for placing ads people have to fill the forms, stand in a queue and wait for their turn to come. But now with the emergence of the internet you can book advertisements in any of the medium with just a few clicks.  

releaseMyAd is the largest media buying agency in India which serves people the most easy and hassle free advertisement booking service in newspaper, television and radio. It is a self served platform and one can book advertisements by himself with just a few simple steps. We have worked with  top brands like Keventers, Swiggy, Craftsvilla, OYO, Nykaa, Sawansukha, Organic India etc. Leveraging information on historic Ad pricing and vacant Ad inventory, releaseMyAd serves every advertiser with “Cost Effective Advertising” solutions. Our platform has been designed to assist customers across all categories and sizes to release advertisements in the media of their choice. We propagate the idea of “Smart Media Buying”, wherein we can optimize your ad spending budget significantly. For more information regarding booking and payment feel free to call or WhatsApp at our helpline number 9830629298  or write us to for any query.

Why Advertising Agencies Are Important In Media Industry

An Advertising  Agency is born to help you to get your targeted customer, there work together with one goal to help the business to reach their targeted customer in an easy & simple way.

All the businesses that want to promote their product take help from advertising agencies to achieve maximum attention of the customer.

Function Of Advertising Agency:

Here are some common functions performed by every advertising agency.

Advertising Agency
  1. Create an advertisement based on the information given by you about the product so that your ad matter would gain maximum attention from the customers.
  2. Do a research about the company & its product in detail.
  3. Planning for the promotion of the product through all social media platforms.

Importance of advertising Agencies:

  1. With the help of advertising agencies your business will be able to grow as it in-depth research about the company, its products & services, it provides you the best solution for your business growth.
  2. if you do not have staff that know advertising work so in case hiring an advertising agency helps  you and your staff not to spend time developing an advertising campaign & will be able to concentrate on the work for which they are hired, this in return helps to save money. For example ABS company wants to launch its new product in the market for this the owner will take help from its employee for the advertising work but they don’t know how to promote it through advertising campaign causes difficulty in business process for excluding this problem consulting an advertising agency is the best idea.
  3. Advertising agencies have people who are experts in the field of advertising & marketing. With the help of their experience they are able to tackle different types of clients and campaigns & provides you the best business solutions.
  4. There is a popular saying that “Times is money” Every business owner understands the value of time so  hiring an advertising agency helps  you to concentrate on the other work instead of developing ad campaigns.
  5. The advantage of  working with an advertising agency is that the business gets an opportunity to meet a new set of connections & know different marketing strategies of different companies which are already working with that advertising agency.
  6. Advertising agencies are a team of professionals who know their work & what they’re doing as they are expert in that field so an  advertising agency could help you achieve higher growth rates for your company & helps you to earn profit.

For example releaseMyAd, India’s largest online ad booking portal where advertiser can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle as we are tied up with more than 200+ newspapers across India & we are authorized by INS-Indian Newspaper Society which is the main governing council of media publications.

Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.
just feel free to call us at 09830629298 or mail us at

The 10 Dominating Newspapers Of The World

In the view of Henry Ward Beecher, “The newspaper is a greater treasure to the people than uncounted millions of gold”. A source of vital information for the people from all walks of life, newspapers, play an essential role in guiding and shaping public opinion, by making the public aware of all the happenings they should ideally be aware of. 

Newspapers are one of the most powerful means for the expression of news (be it regional, national or international) and interpersonal views, and they educate their readers about the problems faced throughout the world as well as their probable solutions. They are, therefore, an essential means of communication and an absolute necessity in the modern day life.

Let us consider the top ten newspapers across the globe, dominating the world market :

  • The Guardian (UK) :

This British daily, formerly known as “The Manchester Guardian”, was founded on 5 May 1821 by John Edward Tailor, with its headquarters located at Kings Place, London.

  • The Wall Street Journal (USA) :

The Wall Street Journal is an American business-focused, international daily newspaper, with headquarters based in New York City. Founded on 8 July, 1889, the daily’s international editions are also available in Chinese and Japanese. It is known to be the largest circulated newspaper in the US.

  • The New York Times (USA) :

Another extremely popular American daily, the New York Times was founded on 18 September 1851 by Henry Jarvis Raymond and George Jones. Headquartered in New York, the daily prints news from almost every possible field and is undoubtedly, one of the most famous newspapers from the country.

  • The Washington Post (USA) :

This prestigious newspaper, founded on 6 December 1877 by Stilson Hutchins, is one of the oldest and largest newspapers in the USA., and circulates almost half a million copies everyday and a million copies on Sundays. It is known to use the slogan “Democracy dies in darkness”.

  • China Daily (China) :

Headquartered in Cheboygan (Beijing), China Daily is a daily english newspaper founded on 1 June 1981. It is published from Monday to Saturday and circulates almost half a million daily copies. Published by the satellite offices of Hong Kong, United States and Europe, the newspaper well serves all those who wish to improve their English vocabulary.

  • The Times of India (India) :

One of the most circulated English daily newspapers in the world, The Times of India is a prestigious Indian newspaper (formerly known as “The Bombay Times and Journal of Commerce”). Headquartered in Mumbai, it was founded on 3 November 1938 and is the oldest as well as the fourth largest newspaper in India.

  • The Sydney Morning Herald (Australia) :

The Australian newspaper, formerly known as “Sydney Herald”, was founded by Frederick Stokes, Ward Stephes and William McGarvie on 18 April 1831. Published 6 days a week, it is also a national online news brand since 1995.

  • The Asahi Shimbun (Japan) :

Japan’s oldest and largest daily newspaper, the Asahi Shimbun, was founded on 25 January 1879 with its headquarters in Tokyo. It is one of the five national newspapers of Japan and has had a long tradition of reporting on scandals.

  • Dawn (Pakistan) :

Dawn is the oldest and the most widely circulated newspaper in Pakistan.It was founded on 26 October 1941 by Quaid-i-Azam Muhammad Ali Jinnah in Delhi, and its headquarters are located in Karachi. With offices in Islamabad, Karachi and Lahore, it is published by Pakistan Herald publication.

  • Zaman (Turkey) :

Known for being the first Turkish daily that went online in 1995, Zaman, was founded in 1986. It is widely distributed in 35 countries and printed in 11 countries, in over 10 languages and is considered an Islamic newspaper.

So, these were the top ten newspapers from a global perspective. Without newspapers, a society can never develop, grow and prosper. “A little knowledge is a dangerous thing”, and newspapers are the most effective source of spreading awareness and knowledge to one and all alike.