Tag: advertisement in news paper

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The Most Common Mistakes People Make With Newspaper Advertisements

Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes. 

Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site  is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses  while placing an advertisement in their respective newspapers such as  if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.

But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:

  • visit our website https://www.releasemyad.com/newspaper-advertisement
  • Select your preferred Newspaper name
  • Select your required ad type(Classified Text, Classified Display or Display ad)  
  • Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
  • Select your preferred location & Edition.                            
  • Choose the sub category for your Ad.
  • Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
  • Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.

Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.

No.Mistakes
1.Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
2.Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
3.Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
4.Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules  it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
5.Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
6:Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
7.Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost. 
8.Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.

In case You can edit your ad matter or any other changes after booking your ad you call email us at  customercare@releasemyad.com & for booking an ad you can mail us at book@releasemyad.com or call us at 09830629298.

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Newspaper Advertisement Booking: It’s Not as Difficult as You Think

The benefits of newspaper advertising are known to one and all. Credible information is spread to a wide audience through the medium of newspapers, thereby building up the confidence of the readers in the product or service advertised, ensuring greater demand. 

Is it as difficult to book advertisements in newspapers as it used to be? Not any more! ReleaseMyAd comes to the rescue of such advertisers who wish to advertise but do not know how to go about it through 3 basic stages : 

  1. “Select Newspaper”
  2. “Compose Ad”
  3. “Dates and Payment”
Newspaper Classified Text Ad

BOOKING A CLASSIFIED ADVERTISEMENT :

  • Visit the website www.releasemyad.com 
  • Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium. 
  • For booking a classified text advertisement, click on the “Book Classified Text Ad” option. 

Alternatively, for booking a classified display advertisement, go for the “Book Classified Display Ad” option. 

Newspaper Classified Display Ad
  • Continue with your ad format selected as “Classified Text Ad” under the Ad Type. At this stage, select the desired advertising category for your classified text advertisement. 

The common categories available are – Matrimonial, Property, Recruitment, Business, Personal, Announcement, Astrology, Change of Name, Obituary, Share Certificate, Remembrance, Lost and Found, etc

  • Next, select the desired newspaper from the dropdown list available under the “Select Your Newspaper” tab and then select your desired edition. 

Alternatively, you can choose your target location by selecting the state and city you wish to advertise in, under the “Target By Specific Location” tab and thereafter the list of newspapers widely circulated in the selected region is enlisted for you to choose from.

  • Once the selection of the newspaper is made, you will find plenty of ad packages to choose from, along with the chargeable rates on the basis of lines, words or characters in the intended ad matter. 

Click on “Book Now” against the desired package and proceed to the screen for composing the ad.

  • In the “Compose Ad” section, you can define the subcategory for your ad (for better and specific responses against the ad) and then type the ad matter as desired, with the help of specimens of ideal ads under “View Sample Ads”. 

As you type, the count of characters used and the estimated cost is displayed for you to decide if you still wish to go for enhancements like – tick, bold, underline, background colour or screen border, ensuring that you do not run out of your budget. The ad preview is also available alongside as you type the matter.

Also, you need to mention your contact number for the releaseMyAd team to contact you in case of any editorial discrepancies found while processing the advertisement.

  • Next, click on “Select Dates and Make Payment” option and choose the desired release date. You can also opt for multiple dates to ensure repetitive advertising. 

It is recommended that the choice of the release date/dates should be made considering the focus day/s of the newspaper selected.

  • Click on “Click to Preview Your Booking Details”. You will be prompted to register yourself as a new user using basic contact information details or login using your already registered credentials. 

Once logged in, the entire booking summary shall be displayed showing the details of the booked advertisement along with the total cost to be paid (including GST).

  • Finally, make the payment for the booking using any of the online or offline modes available on the website. Upon successful payment, you receive a confirmation of payment received along with the invoice containing complete details of your ad booking. 
  • Your classified advertisement is hence scheduled for release on the specified dates and you can always approach the customer care team on customercare@releasemyad.com for any concerns.

BOOKING A DISPLAY ADVERTISEMENT  :

  • Visit the website www.releasemyad.com 
  • Select “Newspaper” on the topmost section of the webpage, as the choice of the advertising medium. 
  • For booking a display advertisement, click on the “Book Display Ad” option. 
  • Choose the desired newspaper or supplement for your display advertisement. 

The common supplements available for advertising with display ads are – Appointment, Retail, Education, Property, Court Notice, Obituary, Tenders, Public Notice, Financial, etc 

  • Against every section of main newspapers or categories available for supplements, you get an option to choose the publication you wish to advertise in. Select the publication and click on “View Details” to proceed.
  • Make choices regarding the package and edition to go for and click on “Book Now”
  • Specify the desired ad size and position of the advertisement in the newspaper and upload the ad content either using the pre-uploaded ad templates or your own creative in PDF/JPEG/EPS/PNG format.

The details for the campaign – the preferred release date as well as the basic contact information of the advertiser – must also be provided at this stage. The release date must be selected keeping in mind the focus day for the chosen newspaper.

  • Proceed to make the payment using the online or offline modes available. It is preferable to clear the payment 1-2 days before the ad is expected to release. Once payment is cleared, confirmation, as well as an invoice for the booking, is received instantly.

See, how easy it is to book an advertisement in a newspaper? Through releaseMyAd it shouldn’t take more than 10 minutes of your time to book a newspaper advertisement.

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Impact of Newspaper Advertisement on Consumer Behavior

In the global market, advertising is a big element. It has a great influence on the buying behavior of the consumers. With the invention of new products with better technology, their advertisements are creating product awareness among the consumers and changing the world towards betterness daily. It is motivating consumers to buy a product for their needs.

In a country like India, where newspapers reach almost all households, it is easy to make an impact in the minds of the consumers with the help of newspaper advertisements. According to the 55th Annual Report of the Registrar of Newspaper for India (RNI) in 2011, India leads the world in terms of newspaper circulation with nearly 330 million newspapers circulated daily and it grew at a rate of more than 6.25% over the previous years. Thus, the figure shows it all how much more newspapers can influence consumers than any other medium.

Consumer Buying Behaviour for Advertisement

But advertisements are not always used with the goal of gaining new customers. The other motive of advertising is to retain old customers. For the consumers, it is often possible to shift to another brand, getting an experience and then coming back to the previous brand or choosing something new again. But proper communication of the required facts that can show a solution to the consumer’s problem can make the retention of your consumers happen. Just make sure it is beneficial for both you and your consumers.

As far as newspaper ads are concerned, your authenticity is the only thing a publication house will ever demand for. If you can prove it to the house, the ad space you will pay for would be all yours. You should know it better how with your content you can shake the mind of the advertisers and make it pinned in their mind, till the time your product is theirs. Play with colours, texts, illustrations, or put reality in a .jpeg in your own way, just make sure your facts are true to believe. We know it requires a lot of effort. Once the message is ready, rest can be done in a click. Thus, we want you to concentrate on your ad matter, rest will be handled by releaseMyAd. We will handle your booking and publishing, just the way we did it for more than 3,25,000 advertisers, since 2009. All you have to do is visit https://www.releasemyad.com/newspaper-advertisement or in case you face any problem, call at 9830629298. Rest is our business. It will be a time for you to sit back, relax and wait for your ad to appear in the paper.