Newspaper Advertisement is one of the most important forms of advertising, Advertisers who are placing their advertisement in Newspapers & not aware of the whole process of getting their ads published in various Newspapers make common Mistakes.
Correspondingly a person for the first time in his life who is placing an advertisement through an online ad booking site is bound to make mistakes in ad matter which directly affects the response they receive from the advertisement. The main reason behind is that they don’t get any help from publication houses while placing an advertisement in their respective newspapers such as if their want to make any kind of changes in the advert or wants to change the date of advertisement thereby delaying the ad from being publish etc.
But placing advertisements through our website, we assist the advertisers to place their advertisement in respective newspapers easily, just follow few steps given below:
Select your required ad type(Classified Text, Classified Display or Display ad)
Select your suitable ad category(like matrimonial, property, change of name, lost & found etc)
Select your preferred location & Edition.
Choose the sub category for your Ad.
Compose your Ad Matter using enhancements or you can upload your own designed matter in case of classified Display (you can take help from sample ad text just given beside the compose area.
Select the Date, choose preferable offers & make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.
Here we are going to discuss the most common mistakes along solutions made while placing an ad so that You won’t repeat the same mistakes again & will able to place an ad successfully.
Incorrect selection of Newspaper, Edition or location: its very important to choose the correct newspaper according to our ad matter along with your preferred location & edition to get better wide reach & response.
Incorrect selection of Categories & subcategories: it is very important to choose the correct category, some people place property in the recruitment section mistakenly.
Some advertisers forget to mention contact details like phone number, email address in the ad matter: For categories like Lost & found, property, Recruitment ad etc is mandatory to mention contact details.
Not Providing Document or forgot to upload the document: In case of change of name ad, lost & found, obituary ad etc as per the publication rules it is mandatory to provide the documents As a result, it delays the publishing of the advertisement for the time being and gets processed after the documents are provided.
Incorrect selection of ad release date: It is very important to select the proper focus date given in our website as per different newspaper to get a proper response.like for example most newspapers have matrimonial ads coming only on Sundays, like Times of India that means matrimonial ad cannot be published on any other day.
Most common mistakes of advertisers is booking an Ad after the deadline is crossed: For every ad the specific deadline is mentioned on our website. Please make sure to book the ad 2 to 3 days prior to the deadline.
Not providing proper space & crossing the word limit In case of ROL: Please make sure to follow the Rates for extra words mentioned in our website before booking an ad & make sure to provide proper space between the words to avoid extra cost.
Last but not the least, Advertisers often upload incorrect size ad matter for Classified Display ad: The minimum size for maximum newspaper is 3×5 always ensure to upload the matter in correct size, you can also take help from Templates Provided In the compose ad section.
Newspaper advertising can be highly beneficial to promote your products, finding you the right employee or just to give a formal advertisement for legal purposes.
But as we shed light upon these pros of newspaper advertising lets us discuss the problems of this oldest advertising medium.
As you might know, 1/3rd of the literate population reads a newspaper daily in our country. That seems a high number. But we must not forget that sadly even today India has a more illiterate population than literate. Hence there is a huge number of audiences you as advertisers are missing out on due to this reason. The solution is simply making the education mass grow more and more as a nation. But you as an advertiser can think of advertising in regional language papers more than a national one. Most Indian populations are more likely to know their mother tongue than English giving you an edge on readership number for your ad matter.
A single newspaper edition cannot cover the entire demographic of the country. A single edition of any newspaper can only cover one particular area where it is circulated. To fix this you can advertise in more than one edition of the same newspaper covering multiple destinations of your choice. With the help of releaseMyAd, you may also consider going for affordable discount packages allowing to cover more than 2 locations at once cost-effectively.
Other than this, newspapers, as we all know, have a really short shelf life. An ad printed in today’s edition is only relevant if the reader reads the newspaper today itself. Suppose he is to busy to even glance over it, forgets about viewing it the whole day your ad becomes irrelevant . to combat this you should advertise regularly and if that’s not possible you can opt for a front-page advertisement which can be costly but will grab the reader’s attention even if he forgets to read the entire paper that day.
Advertisements in a newspaper mean your ad will probably be printed along with editorial articles. but most newspapers also have a page dedicated only to advertisements known as the classified section. This allows readers to view ads in one glance giving them the convenience to find ads they were looking to view without reading the entire paper. Like a job seeker who might have only bought the paper to look at the current employment options, he could apply to, finding all the recruitment ads in one page makes it easier for his search.but on the downside with so many ads printed in a single sheet makes a clutter which influences the reader’s attention. To avoid this you can go for a display ad or full-page ads getting the full attention from the reader. Also just putting an enhancement helps your ad stand out in the clutter of a classified ad.
The digital medium has taken over our lives nowadays influencing almost every sector and advertising is no different. Social media ads and internet campaigns are growing noticeably in India and are giving a tough competition to this traditional advertising medium. Although they are new trending advertising mediums one must not forget even today newspapers hold the most readership and most advertised and trustworthy advertising platform. The high readership number should be taken advantage of as an advertiser to publish their ad matter and as for the internet ad competition its already being overcome through the e-paper concept which allows readers to see their newspaper on the internet without them purchasing the physical copy.
There are many problems as well as advantages of newspaper advertising and instead of overlooking the negatives we should embrace them and look for solutions to overcome them in this changing times of advertising.
Mail us at firstname.lastname@example.org, or call us on 09830629298.
In the global market, advertising is a big element. It has a great influence on the buying behavior of the consumers. With the invention of new products with better technology, their advertisements are creating product awareness among the consumers and changing the world towards betterness daily. It is motivating consumers to buy a product for their needs.
In a country like India, where newspapers reach almost all households, it is easy to make an impact in the minds of the consumers with the help of newspaper advertisements. According to the 55th Annual Report of the Registrar of Newspaper for India (RNI) in 2011, India leads the world in terms of newspaper circulation with nearly 330 million newspapers circulated daily and it grew at a rate of more than 6.25% over the previous years. Thus, the figure shows it all how much more newspapers can influence consumers than any other medium.
But advertisements are not always used with the goal of gaining new customers. The other motive of advertising is to retain old customers. For the consumers, it is often possible to shift to another brand, getting an experience and then coming back to the previous brand or choosing something new again. But proper communication of the required facts that can show a solution to the consumer’s problem can make the retention of your consumers happen. Just make sure it is beneficial for both you and your consumers.
As far as newspaper ads are concerned, your authenticity is the only thing a publication house will ever demand for. If you can prove it to the house, the ad space you will pay for would be all yours. You should know it better how with your content you can shake the mind of the advertisers and make it pinned in their mind, till the time your product is theirs. Play with colours, texts, illustrations, or put reality in a .jpeg in your own way, just make sure your facts are true to believe. We know it requires a lot of effort. Once the message is ready, rest can be done in a click. Thus, we want you to concentrate on your ad matter, rest will be handled by releaseMyAd. We will handle your booking and publishing, just the way we did it for more than 3,25,000 advertisers, since 2009. All you have to do is visit https://www.releasemyad.com/newspaper-advertisement or in case you face any problem, call at 9830629298. Rest is our business. It will be a time for you to sit back, relax and wait for your ad to appear in the paper.