A Look Into the Future: What Will the Newspaper Advertising look like in 10 Years?

In India newspaper advertising holds back hundreds of years. Newspaper advertising which is the oldest and the largest form of print media advertising has been the most reliable and prefered source of Advertising to businesses and individuals as well as the government.

Facing a tough competition with television and radio, Newspaper Advertising has made its way to the present. With digitalization, competition arises from social media advertising, digital ads are everywhere, aren’t they? Reaching the younger and more advanced generation who do not prefer reading newspapers is by advertising in alternatives.

Advertising on Newspaper
Classified ads in newspaper icon in outline style isolated on wh
  • Poor quality and response: Newspaper Advertising is disappearing and replaced with more visually appealing digital ads, with a greater emphasis on clean layouts and graphic design. People have stopped reading newspapers and have switched to television, mobile apps etc.
  • Life over the internet and social media: How many of you see people reading newspapers rather than sticking to their smartphones? Almost negligible, right? With few clicks, people get what they are looking for, surfing the internet for every single information has led to almost negligible people reading newspapers and hence even fewer placing ads on it.

There are a variety of opinions on what the future holds of Newspaper Advertising. Some are of the opinion that an emerging economy like India is definitely a growing market for the newspaper industry with matured and ever-growing literate readership, while others say that the future is dark and will fade away. But since we are concerned about 10 years from now, it is certain that Newspaper Advertising is going to survive and grow.

Few reasons why Newspaper Advertising is not going to fade, not now and not 10 years from now!

  • Cost-effective solution: Newspaper Advertising is one of the cheapest forms of advertising for small businesses and individuals. Certain government norms hold companies to give an ad in Newspaper for its reliability and authenticity.
  • E-papers and websites: When paid for advertising over newspapers, your ad appears on hard copy of Newspaper as well as the e-version. Isn’t it appealing?
  • Easiness of booking: Booking the ad online for Newspaper is simplest. Book the ad through releaseMyAd, India’s no. 1 online ad booking agency. You can book the ad in a 3 step process by sitting at your place by just a few clicks.

Newspaper advertising is gonna last and hence take advantage of offers and packages and book your ad right now.

Newspaper Advertisement: A Simple Definition

What’s the best thing that we like to do every morning ? Guess? Maximum answers would be a cup of tea & newspaper which is a perfect best combination to start your day. But how will you define a newspaper? 

A set of large sheets of paper that run in local or national filled with lots of heading and text often typed in black ink with a white or gray background, which covers variety of fields like information, current  updates, stories, sport, entertainment stories, politics, business etc., and lots of advertisements that are folded together and sold every day. 

Advertisements in newspapers come in many shapes, sizes, and forms. But what exactly is advertising and why given in newspapers? 

Due to the drastic increase in literacy rate, newspaper readership in India has also increased for both english and regional languages. As per survey almost one-third of India’s 579 million literate population is said to read a newspaper now. Therefore newspaper advertisements are also quite popular and play a crucial role in increasing its popularity.

Ads in Newspaper

Advertising is a powerful tool to grab the attention of a reader to an idea, product, service, goods or it can be to fulfil personal wants and requirements or might be to create public awareness  too.  

A simple modern definition of advertising would be a paid communication message intended to inform people about something, or to find a required thing, to influence to buy or try something or believe in an idea. 

The main idea and importance behind  advertising:

To convince the customer: To target and provide an informative ad to make the decision making process easier and help them to know which suits their budget and pocket from the various available options.

To create brand awareness: To educate about the variety of products available  & this knowledge will help you to compare the best for you. By advertising in newspapers you can target your specific location and audience.

To create trust towards better quality: It’s how people believe the system works that only brands advertise unbranded products don’t advertise. Therefore it’s important to advertise in paper to create and make your brand popular and boost the confidence of customers.

Newspaper Adertising

Why are newspaper advertisements still considered the king of advertisement mediums ?

As with the invention of new modernise technology and increasing demand the main challenges for an advertiser would be to reach and engage the proper group of people as per the advertisement. Therefore selection of a proper advertising medium is very important. Newspaper advertisement can provide you many benefits like:

  • Offers better location targeting: Newspapers carry the advertisements to a large cross section of the society. They have been the oldest leading medium for advertising at local and regional levels. Just imagine a remote place where people are not fond of digital mediums that much or you are opening a restaurant in a specific city and want to target people of that area, newspaper advertising is the best option here. In other ways we can say newspaper covers and target specific demographic where it’s more difficult to reach by other medium. It effectively reached all geographical areas and to all groups of audiences.
  • Frequency and Flexibility: It publishes daily therefore just thinking to place an ad and making your thought process live is quite easy and fast. Plus it’s flexible as per your requirements you can select the exact size, location, frequency and intervals while placing the ad. Advertisements can be accommodated at the last minute plus changes are also possible for remaining days in urgent situations.
  • Pocket Friendly: Newspaper advertisements are affordable and cost is less as per thousands of readers  than any other medium. Plus you can plan your advertisement according to your budgets as they have lots of options which servers all groups of clients. You can also avail for coupons discount in case of your frequency and coverage is more, plus competition  of getting your favourite premium ad space is also less.
  • Quick Response: Newspaper carries various sections of current news, article, stories, development, achievement and advertisement. The readers who are interested and reading ads are either looking for offers, coupons or discounts available or are finding something therefore Newspaper advertisements creates a sense of urgency. The public response to the advertisements is immediate and usually are in bluck if placed in the right section or presented in the correct way in the paper.
  • Trust Factor: Maximum of us will agree to the fact that when you print anything on papers it becomes authentic, one can not nullify it as we tend to equate it like documents therefore this is another reason for newspaper advertisements popularity.

The habit of reading newspapers is the most important life skill. It not only boosts our knowledge, but also it supports growth to our lifestyle, thinking and personality.

There is a great statement that the pen is stronger than the sword so newspapers play an influential role in developing the opinion, either positive or negative, in the society. The influence of the newspapers is almost endless, without limit. The newspapers can speak at all times and to all classes. 

If you are looking to place any advertisements or are interested and want  to know more about newspaper advertisement please click on the given below link and check

https://www.releasemyad.com/newspaper-advertisement

If you are still facing trouble or you have some query, you can get in touch with our expert support team through 9830629298 or mail us at book@releasemyad.com. You can also contact us via an online chat option from our website.

By allowing us to serve, you will save your time and money and will be getting the best available cheapest option available in your required location.

The Most Hilarious Complaints We’ve Heard About Newspaper Ads

Have you bought something today? If yes, what were your expectations after buying it ? What you thought & the outcome you got was it exactly the same?

As per theories the buyer decision making process is itself a huge task plus between this decision making stage to buy it also gets connected somewhere with our emotion and we start building an expectation from it. When you finally pay for  it might be a service or a product after getting it, your mind starts evaluating & analysing if the purchase was satisfactory?  Did your expectations fulfil?  If not we come to a complaining stage. 

Just imagine you bought a flight ticket and it’s your first trip you have dreamt of. Expecting many things plus to get a window seat. You don’t get as per your expectation. Will you complain?

Why and when should you complain?

It’s your consumer right to complain, you have every right to know what you will receive before you pay for a product or service. When the obtained services are not up to the mark or satisfactory you can get your money back if your complaint is legitimate or reasonable. But before complaining you need to ask a few questions to yourself.

First, ask yourself if your complaint is legitimate or sensible. Why are you dissatisfied? What went wrong? Is it a question of losing money because goods or services you received were not what was promised, or was there even outright fraud? Or, did a representative of the company treat you rudely?

Taking time to think and consider this will lead to a proper answer. 

We offer you a user friendly media place buying platform for placing your Newspaper Classified Ad Booking Instantly Across India. We have an excellent customer service and support team who can help you and can solve your issue instantly within minimum time by addressing all your queries.

What’s a client complaint for us?

We believe complaints are the best way to collect feedback and find areas of improvement to serve you better. We try to figure out the pain points of the client, try to recognise our mistakes, build our relationship and help them with fruitful solutions. However, while it’s not always a good feeling to receive complaints, it happens, we receive all types of complaints, good one, genuine issues and sometimes hilarious issues which can make you laugh as well. 

I share a few of them to make you understand how we work usually. But before that I would like to share a funny incident committed by my friend. 

This story is definitely laughable as it involves a high level of stupidity. He ordered a pizza and it arrived on time, just like promised. Yet, when he opened the pizza box, he was instantly unhappy because it wasn’t what he ordered. There were no toppings, cheese or sauce. It was just bread.

Really?

He was so angry and called to complain, then we realised the smart friend of us had opened the pizza box from the bottom!

The reason behind telling this story was double checking  is also important before blaming others or else sometimes you can become a laughing story to others.

Given below are some of the incidents we face in the newspaper industry.

Complain: Ad not released

Imagine a customer service person just logged in and receives a complaint that the ad is not visible in today’s paper screaming on top of his voice he somehow manages to take the details and check the issue and replies you today is “this date” your ad is for tomorrow and you realise how rude I was and unreasonable not having checked today’s date! 

Complain: Where is my ad in Hindustan Times?

Mr. x have been checking the whole paper but have not got his ad, customer service in a deep thought frighten to say anything to him just waiting calmly for the details & finally gets it and checks your ad is published in Hindustan hindi and replies the same. Mr. X is stubborn and still not able to understand why it is not in the english version of the paper and repeatedly asks for money in return.

The problem here was the product knowledge was insufficient therefore, make sure to know the paper in detail or contact us on the given details to clear your doubts.

Complain: My ad published in illegal property.

There was an ad booking of multiple dates of a commercial property for rent and the ad got publish in a hindi paper under non residential section which is known as gair rihayashi “गैर रिहायशी” in hindi, the client mixed the heading and started thinking about “गैर क़ानूनी” gair kanuni, which means the ad is printed under illegal property. He dropped a mail for ad cancellation and raised a complaint against the paper house claiming about its irresponsible step.

We explained the meaning to him and finally the issue was closed therefore, knowing the meaning, researching and understanding the paper language is also important.

Complain: Why am I not getting any call?

Ad was successfully posted by us but the client has not received any calls from the interested party, he was very angry as he had wasted money and the culprit was our agency. We received a call about him not getting any response. We tried to figure out the issue and realised the number given by the client in the detail section and ad content is different. Only one digit differed, we confirmed it again and the client was shocked and couldn’t believe the mistake was done by him.

It’s necessary to check the contact details while posting an ad or even registering in any useful site.

Complain: I cannot find my matrimonial ad under brahmin column 

There was a complaint received that the client was unable to see his ad under the brahmin section of the paper. As usual we asked him which edition he was checking  and confirmed he was checking the right section or not i.e wanted groom or bride, after getting the details we checked and noticed that his ad was on the next page on the 2nd column. 

The problem was he was impatient and had not turned the page and checked.

Complain: Where are my ad responses? Why are you not coming to my place?

One of our clients was expecting us to deliver the extra paper copy with each and every client response related to the ad.  Her expectation was if anyone is interested after reading her ad we will find that person and go to her and deliver the responses to her each time. She complained to us that we are not bringing any responses at her doorstep.

Well this was ideally not possible for a media agency because we deal with many clients plus with many newspapers. We are not responsible for paper delivery & ad responses which she has forgotten to clarify before paying.

Using online methods provides you  a comfortable experience by sitting at your place you can connect to pan India and run a campaign in the region you want. This will save your time, money and reduce your effort but on the same hand it’s very important to check and understand and resolve all your queries before proceeding to avoid mistakes. 

You can click the given link below and check to place newspaper ads online anywhere you want.

https://www.releasemyad.com/newspaper-advertisement

We have a dedicated  expert team, who can help you up to solve your queries related to booking. We also have an excellent customer service team who can serve you with your post payment issue as well. We can also help you with composing and designing your ads as well & will be there with you till its successfully getting posted in paper.

We have decades of experience in this field. You can reach our team over phone or whatsapp at 9830629298 or mail us at book@releasemyad.com. You can also contact us via the online chat option from our website.

Our goal is to improvise and serve you better by simplifying your life in the newspaper advertising segment for an hassle free experience.

5 Common Misconceptions About Booking Newspaper Ads Online

With everything moving towards online, from studies to shopping, even  booking the ad is done online by most of the people. Online services have made your life so easier that you simply won’t want to move out and waste our time and why would you do that. If you can finish something in a few clicks why bother taking so much burden? At the end of day you want a hassle free process. 

Earlier booking an ad in the newspaper required you to physically go to a local agent or publishing house for posting your ad. Now that it has become online, the process has become easier but there comes doubt and distrust and a lot of misconceptions along with it.

What are the misconceptions and how can you actually be assured?

The first misconception is about the genuinity. You may think that if the website is trustworthy or just another online con. Since for booking you are required to make an advance payment there arises a lot of questions. Well check the website carefully this will help you to understand how long the agency has been working for and how many clients have they satisfied. Another misconception is about the process. You may think booking an ad online is a difficult process and it is better if you visit some local agent, let me tell you it is the easiest of all. You can book an advertisement in simple steps and if struck anywhere, experts are ready to help you at any time. Get in touch with them by calling at 9830629298. In case you want to get your ad booked you can just let them know about your requirements and experts will book the ad for you. You are all covered!

Newspaper Advertisement

Some people may think that booking the ad online would be a digital ad and not the newspaper ad that you get in the hard copy. Well, the process is just online. Your ad will appear in the hard copy of the newspaper selected and in the editions that are selected so choose wisely.

Offers available online are the best which you cannot claim from your local agents. To promote business online agencies provide greater discounts and packages which actually make your newspaper advertisement most cost effective.

People tend to think that once the payment has been made no questions would be entertained but it is not so, releaseMyAd is a no. 1 ad online ad booking agency is available with it’s customer care executives to provide after sale service. If there is any issue with the ad you can directly reach the customer service. There are terms and conditions for refund which ensures genuinity of the agency.

Book the advertisement online now and you will be surprised at what this process has to offer you. releaseMyAd provides most experienced executives and services to each customer and has satisfied over 350000 till now. Be a part of our customers base and you might never want to visit any agent.

What’s Holding Back the Newspaper Advertisement Industry

Newspaper advertisements are the oldest form of advertising known. With it’s advantages over other forms of advertising, it still has a good place in the market. However Newspaper Advertisement industry is facing setbacks when compared to its substitutes.

Commuting daily how many of you see people reading newspapers, even if you do you would notice a very many commuters, that too of age bracket 45 or more. Biggest setback with digitalization is faced by print media advertising of which Newspaper Advertisements remain on top. 

Everyone is busy with their smartphones and hardly does anyone care to read a newspaper. Striving hard, the newspaper advertising industry is facing drawbacks that have led to falling demand and hence poor statistics.

Limited readership. With people eschewing print publications for electronic versions of advertising which are digital ads over social media or emails and various other search engines, Newspaper Advertising is facing a serious hold back. What earlier used to be the most used forms of advertising is now facing serious competition and setback.

Posting an advertisement in Newspaper is very costly. But the same can be done through the internet with less cost and would actually target a wider audience. Newspapers follow the customary pattern while other sources like Television, Radio, Mobile Applications and Internet have advanced a lot. Newspaper advertising reaches a broader audience and it is therefore difficult to target specific audience.

Different publishing houses have themselves launched their apps where you can advertise,trying to hold up with digitalization, along with some  e-papers available free of charges. E-papers are exactly replicas of the hard Newspaper, just a digital version to reach a wider audience with its easy availability.

So on the brighter side you can actually put up a newspaper advertisement with offers available through agencies. Book your advertisement to get the best rates and discounts from releaseMyAd. Reach out to our experts for all your queries by calling at 9830629298,  offers available such as  book 1 get 1, book 5 get 5 and discounts upto 90% for some packages.