One of the most well known and highly respected English language business news publications in all of India, The Economic Times is a newspaper that commands a large, loyal and engaged reader following among not just the business community but also among the wider news readership.
The Economic Times is owned and published by the immensely renowned media conglomerate Bennett Coleman & Co. Ltd, which is known more popularly as The Times Group. The Economic Times was founded in the year 1961, and it has grown to become one of the foremost names in English language business news journalism in the country. The newspaper provides insightful and comprehensive coverage of the latest business, economic, finance and market news stories. Ever since it was launched, The Economic Times has made a name for itself and built a reputation for itself as an authentic and in-depth source of the latest news from the world of business. As a matter of fact, The Economic Times is the world’s second most widely read English language business newspaper, being second only to The Wall Street Journal!
Needless to say, The Economic Times has become nothing less than a household name for a large number of people, both within and outside the business community, who rely on the newspaper to stay updated with not just the latest business news, but also news from the region, India and the world.
It is estimated that, on any given day, The Economic Times has more than 3,50,000 copies of the newspaper in circulation, and its total readership is estimated to be well over 9,00,000 people across the length and breadth of the country. Every single day, The Economic Times publishes various editions of its newspaper from fourteen printing locations across India, namely Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, Pune, Indore and Bhopal.
The Economic Times is a newspaper that is favoured by business owners, corporate executives, managers, directors, entrepreneurs, venture capitalists, investors, financial analysts, consultants and essentially any person who wants to know more about news from the world of business. It is also widely read by people who are not engaged in business, because, along with the latest news stories, The Economic Times provides readers with a diverse selection of content spanning a vast range of topics. These topics include automobiles, real estate, energy politics and more.
This is what makes The Economic Times a newspaper for everyone, and not just for businesspersons and corporate audiences. Given its sheer popularity, there is no surprise that advertisers like book The Economic Times classified ads in order to reach out to their respective target audiences.
Advertising in print media is a highly effective way to reach out to a large audience because India is a country where the newspaper occupies an important place in the cultural lives of people. Classified ads are not only easy to book, but they are cost effective as well!
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