Newspaper Advertising Encyclopedia

May 12, 2020May 12, 2020

Want to publish Matrimonial Ad in Daily Thanthi Newspaper! Here’s how!

Looking to start this new phase of life with a perfect match? Daily Thanthi can be your partner in helping to reach the ideal match. Daily Thanthi is the most widely circulated (daily circulation around 17 lakhs) daily Tamil newspaper with 16 editions in India and international edition for Dubai.

Matrimonial ads in Daily Thanthi newspaper has been an age-old, tried and tested practice. Since for many suburban locations you cannot reach through digital ads but putting an ad in newspaper allows you the widest reach, from main cities to smallest outskirts.

WANTED BRIDE: If you are looking for a girl you need to place the ad under this head.

There are a lot of subcategories as well through which the ads are classified as in by Caste, Religion, Profession, Community. You can select any of these and then your ad would be appearing in that column of the matrimony to ensure you the desired response.

WANTED GROOM: Looking for a Mr. Perfect, place your ad in the wanted groom section of Daily Thanthi matrimonial.

How to compose your matrimonial ad?

Since it is only the text that connects you to the audience it is very important to frame it properly without missing out on any relevant information.

Some of the tips that will ensure a perfect matrimonial ad are :

The matter should be simple and easily understandable.
Providing your educational qualifications can ensure you of the desired response.
In some cases, it is mandatory to mention either the age or DOB.
Contact details are the most important, ensure you provide a mobile number or an email id or both.
You can share your height and other physical characteristics as in fair/dark or slim/healthy.
Any other preferences can also be shared like divorcee, non-divorcee, separated, NRI, physical disabilities, medical conditions.
Ad enhancement of blue colour is used for a wanted groom ad, pink is used for a wanted bride ad.

Packages, offers, deadlines:

For classified text:

For classified display:

Additional offers for both text and display:

Documents required:

You can book the ad online by following the link below: https://dailythanthi.releasemyad.com/rates/matrimonial and follow the simple booking steps to book your ad.

Choose the package and type of ad you want to book.
Compose the ad matter keeping in mind the tips shared.
Select the dates and make payment.

If you are still having any questions, call releaseMyAd at 9830629298. Our highly experienced executives are there to help you.

May 11, 2020June 18, 2020

The Best Gujarati Daily To Publish A Newspaper Advertisement In Surat

Surat being the Eighth largest city of India in terms of population & 4th fastest growing city globally giving an ad in Gujarati daily can give you more attention to your ad matter. Regional Newspapers are always in demand than the others because they not only cover local news but also they cover national and international news.

Here I am Going to discuss the best newspapers published in Surat on the basis of circulation, readership etc. If your target audience is in Surat it is a best idea to not go for a national Papers but rather a regional one instead and because of this Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

Top Gujarati Language Newspapers Of Surat Based On Circulation And Readership

Let me discuss with you some important lists of leading Gujarati Newspapers based on circulation & readership which allows you to make the right decision while choosing the right newspaper.

Sandesh	Saurashtra Samachar	Gujarat Samachar
Divya Bhaskar	Nav Gujarat Samay	Kutchmitra`
Bombay Samachar	Ahmedabad Express	Gujarat Mitra
Phulchhab	Jaihind Daily	Gujarat Today
Gujarati Midday	Akila	Janmabhoomi

Among these Gujarat Samachar is considered to be the No. 1 regional language daily, followed by Sandesh has the second highest readership in Surat whereas Divya Bhaskar, Gujarati Mitra has the most widely circulated and read Gujarati newspapers and is largely preferred for advertising.

You can easily place your advertisement in any of these Gujarati Newspaper easily through https://www.releasemyad.com/newspaper-display-booking/language/gujarati

Different Ad Type

So to book any advertisements in Gujarati newspapers, you can take your pick from classified ads via any of the following formats.

Classified Text: For all newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our releaseMyAd executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.

Ad Booking Step:

Just follow Three basics steps to book your ad:

Contact Details:

Mail us at book@releasemyad.com, or call us at 09830629298.

May 11, 2020May 11, 2020

How Much Should You Be Spending on Newspaper Ads?

Newspaper advertising can be an expense or an investment. No matter how you see it. one cannot deny its importance in a businesses marketing campaign is crucial.

Now the question arises what is the right amount to be invested in a newspaper advertisement.

Honestly, there is no right answer. It rather depends on a lot of factors regarding your advertisement.

Analyzing these factors you can determine how much amount will be a worth it amount to be invested in your newspaper ad.

Type Of Ad

Is it a commercial ad or a personal one? Are you giving it sell, hire, promote or simply fulfil a formality? Asking these questions already gives you a clear vision of your spendings. Suppose you are launching a new product on the market and want to attract new customers. You have to do newspaper ads on a regular interval, publishing a single will not get the job done. You want to attract the reader’s attention. But giving a display ad is too costly for regular advertising yet classified text won’t be attracting much attention. So you choose a classified display which allows you to attract more reader attention with a colourful picture and also costs you less than a display allowing to advertise more than one time in regular intervals.

But suppose you have changed your name and are asked to give a name change ad in a local newspaper by the court for formality. If you go for a display it will be a waste, a simple classified text ad will be the right investment.

Target Audience

What type of audience are you trying to showcase your ad to? Youth? People from a specific region? Or on a national crowd?

Depending on that you can choose whether to give an ad in Times of India or Maharashtra times. Even though it costs different and publishing an ad in one is costlier than the other. Selecting the newspaper which will rather get the job done i.e. exposing your ad to the target audience is more important. Even if it is the cheaper option.

Budget

Advertising is important but it is a part of marketing and promotion not beyond it. Gaining new customers, recruits or buyers is important but only when your budget allows. Knowing the amount till which you would like to invest in advertising is important before you start thinking about any other factor of newspaper advertising.knowing the budget beforehand shows you the clear picture and options in which kind of newspaper advertising you can consider giving.

As they spend too much on is not important rather spending wisely is key to successful advertising! Do get negotiable rates on your next newspaper advertisement Mail us at book@releasemyad.com, or call us on 09830629298.

May 11, 2020May 11, 2020

Top Malayalam Language Newspapers Of Kochi Based On Circulation And Readership

As We all know There are many papers in Kerala that are printed in Malayalam languages. Let me discuss with you some important lists of leading Malayalam Newspapers based on circulation & readership which allows you to make the right decision while choosing the right newspaper.

Among these Malayala Manorama with a circulation base of over 2.3 million copies and has a readership of more than 20 million, Followed by Mathrubhumi is the second most widely read newspaper in Kerala, Whereas Manglam, Kerala Kaumudi & Deshabhimani being the widely read daily newspaper in Kerala.

Different Ad Formats & Categories

There are wide range of categories to choose from,You can advertise in the following classified categories such as:

Business(proposals/offers, for sale, etc)
Property(for sale/ to rent, / Accomodation wanted etc
Matrimonial(wanted Bride/ wanted Groom)
Recruitment( situation vacant, situation wanted, etc)
Announcement(Change of name, lost & found etc)
Travel
To Rent
Classified tenders( public notices, marriage notices, tenders)
Services
Retail
Wedding Arrangements
Obituary
Computers
Marriage Bureau
Astrology
Remembrance
Entertainment or Commercial Personal
Education

Different Ad Type

So to book any advertisements in Malayalam, you can take your pick from classified ads via any of the following formats.

Classified Text: For all newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.

Classified Display: These ads consist of Text ads with pictures.

Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

releaseMyAd, online ad booking platform

releaseMyAd started its journey in 2009, India’s largest online ad booking portal where advertiser can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle as we are tied up with more than 200+ newspapers across india & we are authorized by INS-Indian Newspaper Society which is the main governing council of media publications.
Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our releaseMyAd executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing ads enables the advertisers to choose from a wide range of options to fulfill their advertising goals.

Ad Booking Step:

Just follow Three basics steps to book your ad:

Contact Details:

Have a query or a doubt regarding the ad booking, just feel free to call us at 09830629298 or mail us at book@releasemyad.com., our releaseMyAd executive team is always ready to help & Guide you.

May 11, 2020May 11, 2020

Types of Newspaper Advertisements

For any advertiser, it is really important to understand their requirement for putting up the ad. Before they place the ad in any newspaper, it is really important to figure out the purpose behind putting up the ad, an approximate budget, and what is the tentative feedback expectation. This helps the advertiser to make the advertising process pretty effective. But before anything first an advertiser needs to know about the different formats of Newspaper advertisement to make him/her ad decisions better.

The newspaper advertisements can be divided into three broad types based on :

Content matter
Purpose
Price
Location in the paper
Costing criteria

Let’s start with the types of advertisements to have a better understanding.

Display Advertisements – Display advertisements are premium ads that appear in a newspaper. These ads are the most costly one that is possible to place in a newspaper. There is an absolute reason behind it’s high cost, i.e., These kinds of advertisements allow an advertiser to put up creative content and creativity attracts customers. In the case of Display advertisement, an advertiser puts up the design that includes both text and images along with amazing colors, logotypes, Clip arts, and many more. Thus the purpose of putting up these kinds of ads is gaining more feedback. Generally, these kinds of ads are often placed by Business organizations, Educational Organizations, and Corporate organizations. These ads can be of different sizes and can be located on different pages throughout the newspaper except the Classified page which is dedicated to the Classified Advertisements. It is costed based on the size per sqcm. which varies from paper to paper. Surveys have proved that according to the general human reading behaviour the odd number pages, front page, and the back page acquires most of the attention. Thus, almost all newspapers placing a display ad in these pages cost more than placing it on any other page.

Classified Display Advertisements – Classified Display Ads are almost the same as the display ads. Except for the location in the newspaper. These appear only on the dedicated classified page in all newspapers. It is more visually appealing than classified text ads. Here customized font, color, logo, or image can be added to make the ad visually more effective for the target readers. These ads are charged based on per sq.cm. Generally, classified display ads are placed to communicate with a very specific group of readers which will fulfill both side requirements.

Classified Text Advertisements – Classified Text Ads are the most cost-effective advertisements in any Newspaper. The Ads appear in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed. Thus, it is also known as Run-On-Line ads. Rate is charged per Line/Word/Character basis. Generally, this is not chosen for Obituary and Remembrance ads, because of not allowing any incorporation of pictures.
After understanding the ad formats, it must be easier for you to easily decide which one is suitable for your requirements. Now make your ad booking easier, book through releaseMyAd. Click on and book your ad hassle-free from any time anywhere just using your internet connection. It will save both your time and money. In case you face any problem you can also get assistance by calling at 9830629298. All the best for your next ad booking.