Newspaper Advertising Encyclopedia

August 6, 2020August 6, 2020

Bengali Weddings are not just lavish, but also culturally rich and diverse. Know more about it

Bengali wedding or what it is called in Bengali as ‘Biye’ is not just a day-long occurrence but a festival rich in tradition spanning multiple days. It is not just a union between two people but a ceremony where two families come together and become one. A ‘Biya’ is divided into basically three parts: Pre-wedding rituals, wedding rituals and post-wedding rituals. The entire episode is defined with the gathering of friends and family, good food, glamorous clothes and jewellery and religious rituals. Let’s explore how the entire event goes ahead.

A traditional Bengali arranged marriage is facilitated by a matchmaker called ‘Ghotok’. They are usually friends or relatives and can be from any side. They introduce the families and on certain day parents of the bride or groom along with other relatives go to the other party’s house to formalize the marriage known as ‘Paka Kotha’. On an auspicious day after that elders from the groom and the bride’s side visit each other’s place and bless the boy and the girl with clothes and gold ornaments. This formal occasion is known as ‘Ashirwad’. Food being an integral part of Bengali culture, all aspects of a Bengali Biye is accompanied by elaborate lunch or dinner. ‘Aai Budo Bhaat’ is such a ceremony where the bride-to-be has her last meal in her parent’s household. Women of the household on both the sides play an integral part in a few sacred rituals prior to the main wedding ceremony. Some of these rituals are ‘Ananda Nadu’ which is associated with coconut, sweets and puffed rice, ‘Dhodhi Mangal’ early morning ritual on both the groom and bride’s family, ‘Holud kota’ grinding of turmeric for anointing the bride and groom. ‘Vriddhi’ is a solemn occasion where the ancestors are invoked and are usually performed by a paternal uncle.

Early morning of the day of the wedding is accompanied by quite a few traditional rituals on both the bride and groom’s side. One such important ceremony is ‘Gaye Holud’. Prior to that, ‘Adhibas Tattwa’ is received by the groom’s family from the bride’s side which includes fish, sweets, curd, paan, clothes, etc. During ‘Gaye Holud’ the groom is bathed after applying turmeric paste and the same turmeric is sent to the bride’s house along with ‘Gaye Holud Tattwa’ for the bride to take bath. This is followed by ‘Sankha porano’ ritual in the bride’s household where the bride wears the sankha and pola bangles symbolic of a married Bengali woman.

The main wedding rituals commence with ‘Bor Boron’ that is welcoming the ‘Bor’, the groom to the bride’s place. The groom is accompanied by a trail of ‘Bor Jatri’, members of the groom’s house as well as his friends headed by a guardian known as ‘Bor Korta’ and the groom’s best man ‘Nid Bor’ who is the youngest member of the groom’s family. The groom is then seated in the ‘Chadnatola’ which is the wedding altar and is offered new clothes by the person from the bride’s side that performs ‘sampradan’.

Thereafter, is the ceremony of ‘Saat Paak’ where the bride is carried on a wooden seat called ‘piri’ by her brothers and circled around the groom seven times. The bride all this time hides her face behind beetle leaves which she holds in her hand. After ‘Saat Paak’ is ‘Subho Dristi’ when the bride removes the beetle leaves and the bride and groom glances at each other for the first time. The bride continues to sit on the ‘piri’ carried by her brothers and the ceremony of ‘Mala Bodol’ is carried out which is the exchange of flower garlands. This entire process is full of enjoyment and fun accompanied by the sound of conches and ‘ullu’.

The solemn Vedic ceremony of ‘Sampradan’ takes place after that where an elderly male member of the bride’s family hands her over to the groom. Followed by that is yagna and the ritual of ‘Saptapadi’ which is a bit different from ‘phere’ which happens in North Indian weddings. In the ‘Saptapadi’ ritual of Bengali marriage, the bride steps on seven laid out betel leaves and the groom follow her moving with his foot the stone called ‘nora’ which is used for grinding spices. Later, ‘anjali’ is offered to the fire using puffed rice by the bride and groom and the brother of the bride helps in the process. The last ritual of the wedding is ‘Sindor daan’ where the groom offers vermillion to the bride’s hair parting which is symbolic of Hindu married women. The entire evening is celebrated with guests, friends and relatives and a huge table and menu are spread out with delicious traditional and contemporary dishes to relish upon which quintessentially includes fish preparations and sweets like rosogolla. The bride and groom stay that night in ‘basor ghor’ kept awake by friends and relatives with jokes and merrymaking. Next morning happens the ritual of ‘bashi biye’ where in the priest’s presence, Sun god is worshipped.

Bengali wedding is incomplete without the post-wedding ceremonies which happen in the groom’s household. Day after the wedding ceremony is the farewell ceremony called ‘biday’ which is a moment of sorrow and joy in the bride’s household. The new bride is welcomed to the groom’s house with the rituals of ‘bodhu boron’. The bride enters the house after being welcomed by the mother-in-law stepping on milk and alta. This night is known as ‘kalratri’ and the bride and groom are separated. On the third day after the wedding is the ceremony of ‘bou bhaat’. The bride cooks for the first time in the groom’s household and the groom formally takes the responsibilities of the bride’s basic needs known as ‘bhaat kapor’. This is followed by a reception of family, relatives and friends who are introduced to the bride and again a huge menu is laid out to the guests. The last tradition of the entire ceremony is ‘phool sajja’ where friends of the groom decorate the bed of the newly wedded couple and flower, clothes and sweets come from the bride’s house.

The ritual of ‘dira gaman’ is observed after a few days from the wedding. This marks the newly wedded couple visiting the bride’s house for the first time after the wedding ceremony. With this auspicious occasion, a Bengali wedding ceremony comes to an end and the bride and groom and their families are unified in a forever bond.

Earlier, these elaborate affairs were managed by friends and relatives but these days when everyone’s lifestyle have changed and joint family structures have broken up into nuclear families, quite a few of these ceremonies are managed by event managers and catering agencies. We, at releaseMyAd have helped simplify Bengali marriage by providing the service of finding the future bride or groom. Apart from the traditional method of employing ‘ghotoks’ people trust newspaper advertisements to find their match. releaseMyAd has made matrimonial ad booking for Bengali community easy and hasslefree in the newspaper of their choice. The portal has been trusted for over a decade and has served more than 3 lakhs, happy customers. Through releaseMyAd you can book ads in popular Bengali newspapers like Anandabazar Patrika, Bartaman, Aajkal and also English dailies like Times of India and The Telegraph. We cover more than 100 newspapers all over India.

To place a Bengali matrimonial advertisement in any newspaper throughout India click on https://www.releasemyad.com/newspaper/cat/matrimonial/bengali and proceed on our self-serve platform. If you have any query and you are facing any difficulty in the booking process feel free to get in touch with our customer support team on Phone/ WhatsApp number 9830629298. You can also reach us via 24*7 Live Chat support or drop an email to book@releasemyad.com with all details.

August 6, 2020August 6, 2020

Find out The Traditions of a Punjabi Wedding

Punjabi’s are generally considered to be the most fun-loving and generous community among most other Indian communities. They believe in living life king size that is why they are also one of the most prosperous communities of the country. Punjabis have made their presence conspicuous in almost all spheres of life, be it business, agriculture, service, food or weddings. We all are aware of the high spirited, fun loving and dynamic Punjabi people, and their enthusiasm reflects on their wedding as well. They are simple yet fun-loving people who believe in expressing their emotion with gusto. They are probably a little more expressive than some of the other Indian ethnic races.

The rituals followed in the Punjabi wedding are very lively. From “London Thumakda” to “Proper Patola” Punjabi weddings have their own grace and elegance. The Dhol, Bhangra, Late Baraat, Cocktail, Punjabi Cuisines, elegant outfits, all sums up to a grand Punjabi wedding ceremony. They love to party especially the aunties shall never let you get bored in the celebration with their endless laughter and jokes and dance being the compulsory part of the celebrations. Punjabi marriages are quite colorful, loud, fun filled with opportunities for singing and dancing one’s heart out. Punjabi weddings may be simple or lavish, but they ensure unlimited fun and celebration. A host of pre and post wedding rituals make a Punjabi wedding a lengthy and enjoyable affair. From classy lehengas to the noisy baraat and the baratis, the ‘dance till you drop’ Sangeet to the extremely friendly and warmly-welcoming host, a Punjabi wedding is equivalent to a true roller-coaster. Let’s have a look of the various rituals that are followed in the Punjabi weddings.

The marriage ceremony can be divided into three sections – Pre Wedding, Wedding and Post Wedding. Pre Wedding rituals consist of Roka and Thaka, Sagai, Shagun and Chunni Chadai, Sangeet, Mehendi, Jago. Wedding Day Rituals includes Gana Bandhna, Chooda Chadana, Haldi, Ghara Gharoli, Sehrabandi and Varna, Agwaani and Milni, Madhuperk, Kanyadaan, Phere, Lajahom, Sindoor Daan. Post wedding, they have ceremonies like Vidaai/Doli, Paani Bharna, Mooh Dikhai, Reception and Pag Phera.

Pre Wedding Ceremonies:

Roka and Thaka – Roka Ceremony is a simple event which is usually attended by close family. This ceremony involves the bride’s family visiting the groom, in absence of their daughter, and giving the groom shagun. Some families opt to begin the ceremony with a small puja to mark the first step towards the wedding. This is followed by the groom and his family visiting the bride, which is often referred to as the thaka ceremony. The couple are given a shagun together. There is often an exchange of gifts and sweets such as fruit, Indian sweets or dry fruits. The significance of this ceremony is to declare that the couple are officially engaged, thus they can openly court. It represents the beginning of a relationship between two families, who will then discuss the wedding date. Initially this had been a low-key affair that was conducted at the respective homes of the bride and groom. However, nowadays, it has become quite popular and the respective families hold the function in a banquet hall or hotel venue.

Sagai – Sagai ceremony, also known as mangni, marks the official engagement between the couple. The ceremony is often celebrated in a grand way before a couple of months of the wedding. Family members and friends gather from both the bride’s and the groom’s sides. In this function, the bride is served boiled rice and milk by the groom’s family. The couple then exchanges rings. The sagai ceremony makes the match an official one.
Shagun and Chunni Chadai – The Chunni ceremony is performed to mark the acceptance of the bride into the groom’s family. On the morning of the Sagai or a day before, a group of women arrives at the bride’s house. They bring with them the attire that the bride is going to wear for the Sagai along with jewelry, sweets, fruits. The special part of the ceremony is the gift which is a beautifully decorated head scarf or Chunni. The Chunni is placed on the bride’s head and her face is covered with it.The bride is then gifted jewelleries like bangles or necklaces by her mother-in-law that are the inheritance of the family. A dot of henna is applied on her palm to mark the ceremony auspicious. These gifts which are given to the bride are known as Shagun.

Sangeet – A musical party arranged by the bride’s family is known as sangeet. It’s a tradition where the female members of the family get together and sit surrounding the bride. Together they enjoy singing folk wedding songs, dancing and teasing the bride. Many of them invite the groom and a few of his family members to participate in this ceremony. In present times, the sangeet is a special event where both the families get together to enjoy a fun-filled musical evening. From both sides of the family, the groups present dance performances. In this way, both the families get acquainted with each other.

Mehendi – Mehendi is the most essential and vital part of Punjabi wedding ceremonies. The bride sits down on a special stool and henna paste is applied to her hands and feet. Previously, family members used to apply the henna paste but nowadays professional mehendi artists are hired. At the groom’s place the same mehendi ceremony is observed but at a smaller scale. Traditional wedding songs are sung during the whole ceremony.

Jago – Before the wedding day, the family stays up till late at night and Jago is celebrated till the early hours of the morning. A copper khada is decorated with clay lamps. The aunts of both the bride and the groom carry the vessel on their head while another lady will try to shake it with a long stick having bells attached. The ladies sing Punjabi wedding songs and visit houses of friends and relatives who feed them sweets. All of them dance before moving on to the next house.

Wedding Day ceremonies:

Gana Bandhna – On the wedding day, at their respective houses, the bride and the groom attend a puja in the morning. Once the puja is done, the priest ties a sacred thread or mouli to their right wrists. The thread is tied around a betel nut and a shell known as Kaudi. The thread is knotted multiple times around the wrists to make it hard to untie later.
Chooda Chadana – A set of red and ivory bangles generally in a set of multiples of four is known as Chooda. The eldest maternal uncle of the bride plays a vital role in this ceremony. He sits for a havan during which the chooda are purified in a mixture containing milk and rose petals. The head and face of the bride is covered during the ceremony as she is not supposed to see the chooda until the moment of her wedding. The maternal uncle and aunt slip the chooda into the bride’s hands. Other elderly members touch the chooda and give their blessings. The bride is also gifted her wedding Lehenga by her maternal uncle at this time.
Haldi – During this ceremony, four diyas or lamps are lit and the bride sits on a low wooden stool facing them. A paste is prepared consisting of sandalwood, turmeric, rosewater and mustard oil and is applied all over the bride’s body especially face, hands and feet by the married ladies of the family. A similar ceremony is also observed at the groom’s house.
Ghara Gharoli – In this ritual, the bride visits a nearby temple and is bather with holy water. The same ritual is also done by the groom.
Sarbala – A kid member of the family is chosen for this ritual where the member is dressed similar to the groom. He then accompanies the groom to the wedding.
Sehrabandi and Varna – The groom dresses up in his wedding attire. A small puja is performed in his honor. The turban and the Sehra is sanctified by the priest in this puja. The turban and the Sehraare tied around the groom’s head by an elder male member of the family.
Ghodi Charna – The groom is all decked up and sets off for the wedding venue by riding a horse. The horse is also decorated and tika is applied on his forehead. The horse is fed chana dal and water by the female relatives of the groom. The groom’s sister-in-law applies surma to the groom’s eyes and then the groom mounts the horse in a traditional manner. He is then accompanied by members of his family who sets off for the wedding venue along with him. The wedding procession is accompanied by a band that plays peppy music and the members of the wedding procession dance to it’s tune.
Agwaani and Milni – After the groom arrives at the wedding venue along with the family, they are welcomed by the bride’s family. This ritual when the groom and his family arrive at the wedding venue is known as Agwaani. The groom is then welcomed by the mother of the bride with a traditional arti and tika on the forehead. They greet each other and are welcomed inside the venue. This ritual is known as Milni.
Varmala – The groom is led towards the stage and is made to stand upon a small pedestal. The bride arrives at the stage and the couple exchange garlands. This is a ceremony where there is competition among the two sides to lift either the bride or the groom higher so that the other cannot put the garland over his or her head.
Madhuperk – The bride and groom then proceed to the wedding mandap and the groom is offered a small bowl of water that he has to drink. He sprinkles some on his feet and drinks the rest. He is then offered a special concoction made with honey, curd, milk, ghee and other sacred essences. This is known as the Madhuperk. The groom is to take a sip off this drink before the wedding rituals commence.
Kanyadaan – During this ritual, the bride is given away by his parents to the groom. He requests the groom through mantras to take good care of his daughter and the groom accepts the bride’s hand and promises her father that he will treat her with love and respect throughout his life.

The wedding havan is lit. The fire deity is the foremost witness of a wedding. The groom is handed over a plate which has fourteen parallel lines drawn on a bed of flour with a flower. The lines symbolize fourteen vows of a marriage. The priest outlines these vows one by one through Vedic mantras; the groom repeats after him and erases one line with a flower bud.

Phere– Next, the couple gets up. The ends of their dupattas are tied in a knot and they encircle the sacred fire four times. For the first three times, the bride precedes the groom and for the final phera she has to follow the groom.
Lajahom – The bride’s brother pours puffed rice into her cupped hands. The bride and the groom then offer this to the fire together and seek the Fire God’s blessings. This ritual is repeated thrice.
Sindoor Daan – The groom applies sindoor to the bride’s hair parting and ties the Mangalsutra around her neck. This completes the wedding rituals.

Joota Chhupai – When the groom is busy with the wedding rituals, the bride’s sisters take hold of his shoes and hide them. The bride’s sisters demand a ransom for returning the shoes. There is a lot of bargaining involved between the two parties and they come to an agreement. The groom has to pay the agreed upon amount in order to get back his shoes and move from the mandap.

Post-wedding Rituals:

Vidaai/Doli – The bride bids a tearful goodbye to her family and throws handful of rice over her shoulder in her family’s direction. This way she expresses her gratitude towards them for taking care of her for so long. She is then sent off in a decorated car to her husband’s home. This return bridal procession is known as Doli.
Paani Bharna – On arrival of the Doli, the groom’s mother does an arti of the bride with a pitcher of water. After each circle, the mother-in-law attempts to take a sip of water, but the bride prevents her from drinking. She finally relents after the seventh circle. She then crosses the threshold after overturning a pot of rice with her right feet.
Mooh Dikhai – The couple is then taken to seek the blessings of the family deity. The bride is seated and her veil is lifted for all of her family and friends to see. The elders of the family then shower their blessings on the bride and give her gifts of cash and jewelry.
Reception – A lavish reception party is thrown by the groom’s family in honor of the newlyweds. A Punjabi reception is an occasion of immense joy with delicious meals and high-spirited music.
Pag Phera– The bride returns to her parent’s home with her husband. The parents welcome their daughter and son-in-law with a grand lunch. The couple has to spend the night at her parent’s place. The next day she returns to her husband’s home with a lot of gifts for her in-laws. This marks the end of the wedding celebrations.

Initially, the whole of this ritual starting from finding a suitable match till the wedding, was done by the matchmakers and the arrangements were made by the relatives and the family members. But with the passing time, the matchmaking is mostly done by placing an ad in the newspapers or posting the profile on the online matrimonial portals. releaseMyAd, helps people to advertise in any newspaper of their choice in selection of the right match. Having more than 10 years of experience in the advertisement industry, releaseMyAd has served more than 3 lacs happy clients. You can book your matrimonial ads in more than 250 newspapers based on your choice of newspaper, Tribune, Ajit, Jagbani, Punjab Kesari being the most popular newspapers for Punjabi matrimonial advertisements.
To book your Punjabi matrimonial advertisement in the newspaper, you can click on the link https://www.releasemyad.com/newspaper/cat/matrimonial/punjabi. You can also email us at book@releasemyad.com if you have any query related to your matrimonial ad. You can connect with us at 9830629298 via call or whatsapp or take the help of the Live Chat support which is available for 24 x 7.

July 31, 2020July 31, 2020

Five Awesome Things You Can Learn From Times Of India Classified

You must be very familiar with the page name Times Interact! Yes, that’s the classified page of the Times Of India newspaper. It is the best classifieds newspaper page in the entire country with its 20 highly specific categories among which Matrimonial, Property, Recruitment, Business, Obituary and Announcement being the most advertised categories. The circulation of Times of India is wide and it ranks fourth largest daily in India in terms of circulation. Times Of India is owned by Bennett, Coleman and Co. Ltd., is one of the few newspapers in our country which have a huge loyal customer base. This is the only newspaper which is loved by everyone and hated by none. Times Of India is available in all parts of the country and makes the best source for advertising one’s product, brand or services.

One can easily advertise classified ads in Timclassiiedes of India to reach the target audience as it has a huge coverage. It has an extensive reach, low cost of advertising, high brand equity and much more. Being the leading newspaper globally it is the first choice of every advertiser. Let’s discuss some awesome points that you can learn from Times Of India Classified advertisements.

Availability of selection of ad formats based on budget – There are two types of classified ad namely Text Classified ad and Display Classified ad under the classified section of Times Of India. Text advertisements are the simplest and economical form of newspaper classified advertising, usually printed in lines. The other form which is the Display Classified advertisements, includes richer formatting over and above the basic textual content of the ad, such as colours, a variety of typefaces as well as images or graphics. These ads are charged on the basis of square centimetres occupied and are little expensive than the text ads. Based on your budget you can select and one format to place your classified advertisements in Times Of India.
Availability of selection of Enhancements and Formats – There are various enhancements available in Times Of India classified section such as ticks, screen borders, background colours, bold, underline which can be used to enhance your ads and attract more readers. These special enhancements are available for Text Advertisements in Times Of India. Classified Display advertisements enable usage of pictures/ logos as when required and allow customized font sizes which again enhances the ad quality.
Availability of selection of various categories and subcategories – Times Of India offers you the choice to select more than 20 categories namely Matrimonial, Property, Recruitment, Automobile, Business, Change Of Name, Lost & Found, Obituary, Remembrance, Education, Personal, Service, Astrology, Tender, Public Notice, Share Certificate Lost, Court Notice, Travel, Marriage Bureau, Computers and many more. There are a variety of sub categories available under each section which should be correctly selected to get relevant responses from the readers.
Availability of selection of locations – Times Of India, being the most popular newspaper across the nation gives the leverage to place advertisements in more than 40 locations all over India. This is the only one newspaper which covers the whole of India and the best readership numbers.
Availability of selection of packages and offers – Times Of India offers multiple discounted packages based on every location. So based on your budget and requirement, you can choose your preferred package. From multiple locations together to multiple newspapers together, you can make your choice according to your need. There are also several insertion offers which Times Of India provides for each of the categories.

ReleaseMyAd helps you in booking your ads in Times Of India while sitting at your home. The website provides facility for selection of advertisement type, category (matrimonial, real estate etc.), ad composition using sample ads, cities in which the ad will be displayed in newspaper and finally easy payment due to availability of both online as well offline payment options. Also, the team is experienced in this field for around 10 years. They provide consultancy to the client till he is satisfied with the result.

For more details about Times of India classified ad booking, you can click on https://timesofindia.releasemyad.com/classified/Times-of-India-Newspaper-Ad or connect with us via Call/ WhatsApp at 9830629298. You may also drop an email to book@releasemyad.com. We also provide expert support in providing assistance through live chat 24 x 7.

July 30, 2020July 30, 2020

Five Questions about Times of India Matrimonial that may come to your mind while placing an advertisement

All across India, if there is one newspaper which is trusted by parents for finding their son or daughter’s perfect match, it is Times of India. For generations Times Matrimonial classified section has served the need of finding the life partner of girls and boys eager to settle down and have a family. Today with over 3 million copies of the newspaper in circulation and a readership figure of over 7.6 million, Times matrimonial section is the best place to advertise across different states for finding a suitable bride and groom.

Wanted Bride & Groom Ads in Times of India

Every Sunday, hundreds of matrimonial ads are published in Times matrimonial section under various sub-categories of Brides and Grooms. Therefore, there are few basic things that should be kept in mind so that the readers are attracted towards your ad and favourable response is generated. While composing a matrimonial ad, there are certain questions that arise in the mind. If the advertiser goes ahead and addresses these, then there is all certainty that the attention of the readers is gained and the number of genuine response is high.

What are the things about the bride or groom that you should let the readers know?

There are few details about the bride and groom that must be included in a matrimonial ad. The first is age and educational qualification. The highest qualification should be included in the ad matter. The family background should be added next and along with that detail of the profession. Food habits and physical characteristics can also be included for better response.

Are astrological details of the bride or groom required in the ad text?

While it is not mandatory to add astrological and horoscope details if you do not have faith in the stars but if you actually care about the impact of stars and planets upon the future of the bride or groom, then you should add the same. It will also help you narrow down on those readers who share your belief and are eager for horoscope matching.

How important is placing a matrimonial ad under proper sub-category?

It is of utmost important to publish a matrimonial ad under a proper sub-category. Times of India Matrimonial section offers the option of selecting sub-categories based on caste or religion. If you wish to advertise otherwise there is the option of placing the matrimonial ad under sub-categories like By language, By profession, By community, Cosmopolitan, Caste No Bar, Religion No Bar, etc. Choose the most appropriate sub-category so that the readers can filter down to your ad based on what type of bride or groom they are looking for.

Is it also required to mention what type of bride or groom I am looking for?

The kind of bride or groom you are looking for should be mandatorily included in the ad text. You can mention whether you are looking for a bride with a particular qualification or a groom serving a certain profession and so on. This will help you receive genuine responses rather than unwanted enquiries.

Which is the best matrimonial package I should go with?

There are multiple matrimonial packages available in Times of India and sometimes it can be a bit confusing which one should be chosen. Focus on the package which has the location from where you want the prospective bride or groom. You can opt for a package which has the edition that covers that location. Then you can broadly decide on other nearby locations and chose the package that has those editions which cover nearby locations. If you are open with getting a bride or a groom from anywhere in India, you can go ahead with All Editions package.

To assist you with proper ad text composing and selecting the correct tailor-made package suitable for your need, releaseMyAd is here to help you. Through releaseMyAd you can book Times of India matrimonial ad online without any hassle. Having decades of experience in the advertising industry and being the online partner of Times of India ad booking, releaseMyAd is known for its reliability and trustworthiness. Click on the link https://timesofindia.releasemyad.com/rates/matrimonial and you can yourself go ahead with booking a matrimonial ad in Times of India through our self-support platform. You can also reach out for any assistance to the experienced customer support team over Phone/ WhatsApp number 9830629298. For detailed enquiry, you may drop an email to book@releasemyad.com or you may also connect 24*7 Live Chat support on releasemyad website for instant reply.

July 30, 2020July 30, 2020

10 secrets you would like to know about Times of India Classified

Times of India is one of the best-known newspapers in India and it has been reporting daily news since the last 180 years. People have built trust around this newspaper and therefore it reaches out to many millions throughout the country. Times of India classifieds which is known as Times Interact is one of the powerful platforms for any individual or businesses to get hold of this immense readership base of Times of India to fulfil their advertising and promotional needs.

However, reaching out to the mass audience doesn’t actually mean achieving advertising goals. Proper targeting and getting in touch with the right audience will ensure the same. Let’s check out a few secrets which will make sure that the advertisement is done in the correct sense.

1. That because you have a huge Times Interact page, there is all possibility that your ad might get lost among other ads. Special Enhancements options provided by Times of India are best for amplifying your ad among the clutter. Colour enhancement, Tick, screen and run-on-display are the few enhancements that can make a classified ad in Times Interact page impactful.

2. Choosing the correct release date matters the most. Whereas all categories of ads publish all days of the week, except Matrimonial which publishes only on Sundays, there are few categories which have a special focus day. Best day to publish a recruitment ad is Wednesday and for Education, it’s Monday. Property ads publish in the Times Property section of Times Interact on Saturdays. An ad published on a focussed day generates extra responses.

3. Always opt for the correct category and sub-category. No reader goes through the entire Times Classified page. They only check out the column which they require. Therefore, it is most essential to select the appropriate category and sub-category to receive relevant responses.

4. Ensure to verify the newspaper edition which reaches the location where you want to focus your advertisement otherwise the entire campaign will be in vain. There are various small city locations which are covered by larger editions. An advertisement published in the wrong edition will generate no response whatsoever.

5. Classified ad booking packages of Times of India are tailor-made for advertisers who want to advertise in multiple locations. These packages are pocket-friendly options and booking in one of these packages rather than a single edition ensures reaching out to a wider audience.

6. Many of the packages also include sister publications of Times of India like Maharashtra Times, Vijay Karnataka, Ei Samay, etc. Carefully choosing such a package will allow an advertiser to reach out to the audience speaking the local language of the state.

7. Go ahead with multiple insertions offers if you are thinking of publishing your ad for more than one day. Offers like 2+2 and 3+3 are available to publish classified advertisements in Times of India. These offers not only saves money but multiple day ad releases multiply the responses of the ad.

8. The ad text you are publishing should be crisp and short. The message that you wish to deliver needs to be summed up with basic points. A large ad matter for classified ads not only costs extra but also disinterests the readers. Never forget to add the contact details in the ad text. It is better to add email id and a contact number.

9. Ensure to mention the USP in the advertisement so that the readers are attracted to the special something in your product, service, property to be sold or rented or for instance special qualities of the prospective bride or groom in case of a matrimonial ad. For recruitment advertisements, the USP can be the special facilities of the job in the offer and it can be the amenities and advantages of the institute in case of an Education ad.

10. Times Interact page not only publishes Classified Text ads but also Classified Display ads which are in a box of minimum 3 cm width and 5 cm height. Whereas the height can be increased as per the ad text, the width remains constant as per the column width of the newspaper. If you are opting for such an advertisement make sure to use colourful fonts and background. An image or your brand’s logo gives added advantage. Dull coloured Classified Display ads can lose its purpose and there are all chances that the readers might overlook it.

We, at releaseMyAd have developed such an online platform where all the above details are available and the customers can easily navigate themselves through the website and select the options which will benefit their advertisement campaign. This self-serve platform has served more than 3 lakhs customers since its inception a decade ago. We are an authorized classified ad booking partner of Times of India.

For more details about the classified advertising in Times of India, visit https://timesofindia.releasemyad.com/classified/Times-of-India-Newspaper-Ad You can reach out to the expert team of customer support with your questions and queries at phone/ WhatsApp number 9830629298 or drop an email with your requirement to book@releasemyad.com. For urgent support 24*7 Live Chat option is also available on the website.