Newspaper Advertising Encyclopedia

July 27, 2020July 27, 2020

Trust Lokmat with your Matrimonial Advertisements!

Arranged marriages still remain the majorly preferred, as per servey even now around 85 percent of people prefer to marry the boy or girl chosen by their families, rather than choosing their life partners themselves. Arranged marriages are viewed not as something done based on feelings, but something done based on a commitment and through that commitment, feelings will develop with time.

Historically speaking, weddings during the Vedic times took place by a variety of methods. While arranged marriages were preferred, the consent of the bride was generally taken into consideration. In case of royal families, parents arranged a Swayamvar, a ceremony where suitable matches from all over the country were invited. Thereafter, either these suitors had to prove their prowess to win over the girl, or the girl herself will choose one of them, by offering him a flower garland.

Nowadays The planning of arrange marriage starts with putting up a Matrimonial ad. People give matrimonial ads to find out the best partner for them. People put these ads with an expectation of getting proper quality responses Therefore choosing your newspaper wisely is a must. Isn’t it ?

The major reasons for you to think about advertising a matrimonial ad in Lokmat are:

Huge Readership: Lokmat is no.1 and Largest read marathi daily with 2.18 cr readers which is famous and popular among all groups of people in the entire Maharashtra.
Location coverage: Lokmat has 11 Marathi editions covering entire Maharashtra and Goa. Lokmat is published from Mumbai, Pune, Nagpur, Aurangabad, Nashik, Kolhapur, Jalgaon, Ahmednagar, Solapur, Akola & Panaji. They have also added a new edition name Delhi.
Cost of Advertising is Low: The cost of advertising is quite low if we compare with the other available options, the coverage and popularity. Its rates are designed to serve all groups of people and offer a very pocket friendly convenient way of getting responses by spending less amount.

As discussed earlier it has 11 editions the rates of placing a matrimonial ad is in between Rs. 60 – Rs. 1150 per 7 lines varies according to the edition selected by you.
Another attractive part is it has an all edition package of Rs. 7170 for 7 lines which will cover every corner of Maharashtra.
It has few attractive and selective enhancements available to highlight your ad in the classified page like font color, bold box, bold box color etc. which you can avail by paying the additional premium charges.

Special Offers: Offers various insertion offers like Book 3 Get 1 Free, Book 5 Get 2 Free, Book 8 Get 4 Free , Book 12 Get 8 Free to gain your interest.
Available as epaper: Your ads will be reflected in physical copy of the paper plus in the online epaper which can be accessed for free.

Sub sections of matrimonial ads

Matrimonial ads are only divided into two sub columns in lokmat they are:

Wanted Bride: Where the family of the prospective groom advertises under Wanted Bride section where they mention what type of bride they prefer.
Wanted Groom: The family of the prospective brides usually advertises under Wanted Grooms section where they mention what type of groom they prefer.

How to compose your ad content tips:

The effectiveness of the ad always depends on the composition of the ad. Thus, here are few tips which will help you to create ad content which will fetch a good amount of quality responses.

Please check the contact details in the ad text to get a response. Also provide, if any, preferred timing for communication.
Ensure to mention DOB, time, place of birth, Manglik/ Non-Manglik and other astrological details for kundli/ zodiac matching.
Mention age and height so that responses are received from relevant age bracket and physical specifications.
Share any special preference, if any, like divorcee, non-divorcee, separated, NRI, physical disabilities, medical conditions.
Mention Religion, Caste, Community or No Caste Bar to ensure the right response from required social background.
Mention Educational/ Professional qualification looking for, to get a suitable qualified match.
Enumerate the profession, occupation, salary and place of residence to get appropriate response from desired lifestyle background.

Ad formats & samples for Lokmat Matrimonial ads

Sample 1: Wanted Bride for our son

We are looking for an alliance for our son (Name), aged (30) years, residing in (Location), height (6’1″), (B.Com) graduate, (Religion), (Caste). The bride should hail from a decent, educated family. (Same caste/ caste no bar). Should be around (24) years. Contact with (Astrological) details 0000000000 or Email to mail@mail.com

Sample 2: Wanted Groom for our daughter

PQM for (Location) based fair girl, 1980 / 163 cm, Corporate Lawyer, LLM/UK, parents Sr. Exec., seeks liberal minded, suitable match in early 30’s. E: mail@mail.com with photo. Caste no bar.

Sample 3: Divorcee / Remarriage

(Location) based (Religion) issueless divorcee boy 30/6’1” BE wrkg with MNC seeks suitable (Veg./Non Veg.) match. Contact : 0000000000 E: mail@mail.com

Sample 4: Bride Wanted for NRI

क्षत्रिय मराठा 42/ 5’3″ NRI लंडनमध्ये स्थायिक नोकरीतल्या मुलीसाठी लंडनमध्येच स्थायिक हिन्दू मराठी क्षत्रिय किंवा ब्राह्मण वर पाहिजे व्हॉट्सएप फक्त 0000000000

Sample 5: Buddhist Groom Wanted

बौद्ध- वधु-25, MBBS सरकारी अधिकारी मुंबई। अनुरुप बौद्ध स्थळ पाहिजे। व्हाट्सअप्प मोबाईल न 00000000000

Deadline of placing Lokmat matrimonial:

If you are thinking to place a matrimonial ad for the coming week let me tell you the focus day for these ads are Sunday and It’s Easy to post ads for the next day as the deadline is flexible till 3 noon which means ultimate deadline for posting the ad for Sunday is within Saturday 3 noon.

releaseMyAd wants and tries to fulfil their client wishes till the end and we are here to help you to place your ad whenever and wherever you just plan. Through releaseMyAd, you could easily book Lokmat matrimonial ads online in a few simple steps. You can simply click into the given below and start exploring us to place your ad: https://lokmat.releasemyad.com/rates/matrimonial

Select the ad type – Classified Text or Classified Display
Choose the discount Package with your preferable location where you want to release the advertisement.
Next choose appropriate ad heading (wanted brides/grooms)
Proceed to compose the classified text ad you can check the “View sample ads” section for help. You can upload self-designed matter or edit the given templates in case of classified display ads.
Lastly, choose the publishing date for the ad and make the payment. You can clear the payment using Credit/Debit Card.

All the details of payment, ad status, invoice everything will be mailed to you on your registered email id. You can check and keep a track there about what’s happening with your ad in its editorial approval – to – processing to – release confirmation on your email itself.

Contact Details:

If you are still confused about how to book Lokmat matrimonial ads, do not worry we have our experts who can help you with each and every step of booking from placing your ad to composing to publishing. You can reach our team on 9830629298 or mail us at book@releasemyad.com. You can also contact us via the online chat option from our website.
By allowing us to serve, you will save your time and money and will be getting the best available option for your advertisement on your area according to your pocket and need.

July 27, 2020July 30, 2020

Five Useful Tips From Experts In Times Of India Classified

The Times of India classified section is also known as Times Interact. It is one of the most widely read newspaper classified pages in India. Many advertisers throughout the years have been able to promote their business, sell or rent their property, recruit employees and marry off their son and daughter with the help of advertising in Times Interact section. Having a readership of 1.5 crores throughout India, The Times of India classified section, Times Interact, reaches every nook and corner of the country.

There are, however, few points to be kept in mind while advertising on Times Interact which will lead to a successful ad campaign and reach out to the target audience rather than get lost among all other ads in the classified page.

Selection of correct newspaper edition or package: Much depends upon the selection of correct edition and package otherwise the advertisement will not reach out to the correct audience. The advertiser should decide first which location he wants to target with his advertisement and then he should opt for the proper edition which reaches that particular location. The Times of India offers various discounted packages covering different locations. If the advertiser is looking forward to reaching out to multiple locations then carefully choosing one of the discounted packages can optimise the advertising cost.

Crisp advertisement text: Often, one of the simplest of Classified Text Ads can generate an unprecedented response. All depends upon a good ad text which can capture the attention of the audience. An ideal ad text should contain details of the product, service, business or person in case of a matrimonial or situation vacant ad. The description should be brief and to the point. The USP should be mentioned in the ad text which will attract the readers. Most important of all the contact details should be there in the ad text along with time to contact preferably so that the advertiser does not miss out a single enquiry.

Proper Category and Sub-Category selection: It is observed that most of the time advertisers take the selection of category and sub-category casually. While in Times of India classified, choosing the appropriate category is mandatory so that ads can be properly segregated in the Times Interact section but opting with the correct sub-category lets the readers zero in on the required column and find the advertisement. Usually, a reader does not go through the entire classified page but just checks the column which is relevant to him/ her and therefore it is very much important to choose proper, appropriate category and sub-category so that an ad campaign can be a success.

Highlight the advertisement: The Times of India provides various options to highlight and enhance an advertisement. These Special Enhancements are in the form of Colour background, Tick, Screen and Run on Display which allows an ad to be underlined and made bold. These enhancements bring an advertisement to the spotlight and among the clutter, these can easily grab the attention of the reader. If an advertiser is placing a Classified Display ad, he/ she should ensure that the colour scheme is eye-catching and not bland. Bigger font size in Classified Display ads also helps engage the reader’s attention.

Selecting the proper focus date: All categories of ads in TOI classifieds have a focus day of the week. Except for the matrimonial section which publishes only on Sundays all other categories publish every day of the week but there is a focus day on which the emphasis is given to a particular category and generally the readers’ lookout for ads related to that category on that day of the week. Property focus day is Saturday, Recruitment focus day is Wednesday and the focus day of Education ads is Monday. Advertisers must ensure to release their ads on these focus days which will lead to reaching out to the most relevant and targeted audience.

If these basic points are kept in mind while advertising on Times of India classifieds, then the best benefits can be reaped from the smallest ad. On the releaseMyAd self-serve portal, an advertiser is guided with all these details so that he/ she can book an ad and the ROI is high. releaseMyAd is an authorized booking partner of Times of India classifieds and has more than a decade of experience in the advertising industry.For more details about TOI classified ad booking, you can click on https://timesofindia.releasemyad.com/tariff/Times-of-India-Classifieds-Advertisement-Rate-Card or reach out to Call/ WhatsApp number: 9830629298. You may also drop an email detailing your query to book@releasemyad.com. 24*7 Live Chat support is available on the website for instant response.

July 1, 2020July 2, 2020

Need to place your ad in the Vasturang Supplement of Loksatta? Know how!

Many newspapers are giving you the national as well as international current affairs. But have you ever wondered going through your daily paper why it has not featured important news that might have happened very close to your locality that might have been much more vital than the national news. Vasturang supplement of Loksatta is made just for that purpose. Loksatta makes it a point to feature all the major local news and events that deserve to be covered and shed light on as much as the national and international news through this special supplement. This lets the readers be aware of the latest happenings of their locality which otherwise would have gone unnoticed by many.

Vasturang supplement comes out every Saturday with a deadline of 2 days prior publishing day that is Thursday. You can feature advertisements related to all categories you can for the main Loksatta daily. But the cost of featuring a display ad in Vasturang is much cheaper than in the main paper, giving your ad the same exposure as the main paper.

You may feature your ad for Mumbai, Pune, Delhi, Nagpur, Ahmednagar and Aurangabad at a minimum size of 8 cm width and 6 cm height. You can choose a predetermined size of half page (33 cm width x 25 cm height), full-page (33 cm width x 52 cm height), or customize it according to your choice.

Not only has this releaseMyAd also given you the freedom to have a page preference and get your ad creative designed from scratch by our designing team free of cost. Depending on the hue of the ad you can compare the pricing of the advertisement to your predetermined budget.

If you are not sure about the amount you would like to spend on your ad you can always send your ad details to book@releasemyad.com or Call/Whatsapp 9356222541/09830629298 and get the best-discounted rates in the industry.With releaseMyAd, you can book your ad for the Vasturang supplement of Loksatta with just a few clicks! Simply visit https://loksatta.releasemyad.com/display-ad/vasturang and book your ad online without visiting any local agency. For help and support, you can also opt for a 24×7 live chat option from our website at any time. Happy Advertising!

June 30, 2020June 30, 2020

Advertise in Career Vrutant pullout of Loksatta at best rates!

Hire and get hired is what Career Vrutant pullout of Deccan Herald stands for. A pullout completely dedicated to the recruitment and career-oriented guidance crafted especially for the job seekers and recruiters looking for new talent to hire.

It makes it easier and convenient for readers to look for new career opportunities. This lets the readers avoid the hassle of searching through the whole newspaper for the recruitment section. By placing all recruitment advertisements in a single pullout, it makes the task convenient for the audience.

Career Vrutant pullout by Deccan Herald is published every Monday. The supplement features recruiters offering new and exciting job opportunities for job seekers. Along with that few experienced job seekers advertise their qualifications looking for suitable job openings for the recruiter to find them.The ad needs to be placed two days prior to the publishing day.

Display advertisement in this supplement can be of a minimum size of 8 cm width x 6 cm height to a full page size of 33 cm (width) x 52 cm (height). You can also go for a half-page ad of 33 cm (width) x 25 cm (height) size or customize size as per your ad content.

To publish your ad in Career Vrutant pullout, you can choose from the locations like Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi. You can also decide to give a colourful or sophisticated black and white ad.

Unlike giving an ad in the regular classified section among a cluster of advertisements of many other categories, a display ad in Career Vrutant gives your ad the full attention of your target audience. To book an ad for Career Vrutant you can visit our website by clicking on the link https://loksatta.releasemyad.com/display-ad/career-vrutant. For the best-discounted rates, you can email us your ad details at book@releasemyad.com or Call/Whatsapp 9356222541/09830629298. You can also opt for a 24×7 live chat option from our website for support.

June 30, 2020June 30, 2020

Placing Ad in Living Supplement of Deccan Herald has never been so easy! Know how

Deccan Herald newspaper is printed by Printers Private Limited, a family business run by the Nettakallappa family. Launched in 1948, it is one of the most read newspapers among all other Southern dailies.

Deccan Herald is the highest circulated English newspaper in Karnataka & Living supplement is the most popular supplement of Deccan Herald. It is the most trusted newspaper brands & second largest circulated newspaper in Bengaluru. It has an estimated readership of 2,53,253 daily (as per Audit Bureau of Circulations July-Dec 2017).

It is very important for everyone to spend time every day keeping up with the latest news, information and developments. For instance, it may be food, lifestyle, fashion, health or even the latest technologies. Because of this, advertisement platforms having huge circulation numbers and are dedicated to city news are always in demand. To fulfil customer demand Living supplement is the best choice.

The Living supplement of Deccan Herald covers important topics related to fashion trends & health. So, placing a display ad in a Living supplement meets your everyday news demand. It also helps you to promote your business related to health clubs, boutiques and fashion events to get a quick response in a short span of time due to huge readership figures and its ability to target the correct audience.

There is a specific day for placing an advertisement in the Living supplement of Deccan Herald newspaper which is Tuesday. The ad should be booked two days prior to the publishing day.

For display advertisements in the Living supplement of Deccan Herald, we must know the page sizes. For instance, if we are looking forward to placing an ad in full-page then the size will be 33 cm (width) and 52 cm (height). For half page, the size is 33 cm (width) and 25 cm (height). The minimum size requirement for booking an ad in this supplement is 4 cm (width) and 4 cm (height).

To publish your ad in the Living supplement of Deccan Herald you can choose from various editions like Bangalore, Hubli, Tumkur, Mysore, Gulbarga, Hassan, Davangere, Hospet & Kolar.

Placing a display ad in a Living supplement of Deccan Herald newspaper, please remember that the ad can be published only in colour format and not in black & white.

For additional information about booking an ad in the Living supplement of Deccan Herald, you can visit https://deccanherald.releasemyad.com/display-ad/living & follow the simple steps.For more queries about ad pricing and ad creative designing, you can call/ WhatsApp us on the numbers 9356222541 / 9830629298. You can also visit our website for a 24×7 live chat option for quick support. For more details drop us an email at book@releasemyad.com.