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The best Hindi Daily to publish a Newspaper Advertisement in Delhi

India is one of the major countries in the world where people from different backgrounds reside. Although having not less than 23 languages, we have got two official languages namely Hindi and English. 

Ads in Hindi Newspapers

A larger portion of the Common Citizens lacking fluency in English prefer the usage Hindi. Delhi being the Capital City of India is not any different in this respect. 

It is therefore of immense benefit to use local languages like Hindi to target a wider customer base.

The few top Hindi newspapers of Delhi are :

  1. Dainik Bhaskar: The largest circulated daily newspaper in India with an average qualifying sales of more than 39,40,300. 
  2. Dainik Jagran: Is the second-largest newspaper with an average per day sales of approximately 32,03,600.
  3. Hindustan: An extremely popular newspaper in the north of India, it has an estimated readership of 19,41,600.
  4. Amar Ujala: It is a newspaper with 21 Editions and approximately 18,89,400 in average daily sales.
  5. Punjab Kesari: A paper published from within the states of Punjab, Rajasthan, Himachal Pradesh, Delhi, Haryana, etc. has an average readership of 11,59,400 approx.
  6. Rashtriya Sahara: Another popular newspaper, it has a circulation of more than a million copies on a regular basis.

The Different Formats under which Ads can be booked are Classified Ads and Display Ads. Classified Ads are of two types, Text Ads and Classified Display Ads. For a more creative approach, go for the Display Ads as they can be customized to include a large number of information and graphics.

Placing an Ad in either of the formats requires you to follow these simple steps:

  1. Visit the Page, select a Hindi paper of your choice. 
  2. Options based on Ad Types shall be there.
  3. Apart from the Classifieds section, rest of all are Display Ads,
  4. After choosing the required Ad Type, Category, Edition, create the Ad matter.
  5. Select the dates and make the Payment. 

releaseMyAd has got a very up-to-date and easy-to-use website with affordable Ad Rates to make Advertising trouble-free. A person going through our website will barely have any doubts left about how to proceed once he is done with the research. 

We always suggest our customers to do a bit of study before placing an Ad. To know more about our Ad Rates follow the link given above or contact us at 9830629298.

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Factors To Consider In Newspaper Advertising

Newspaper Advertisement is one of the most affordable ways to reach thousands of people with a message. The best part of newspaper Ads is that they are creative and they increase awareness much efficiently. 

Despite evolving technologies, Newspapers are a favourite among readers. The availability of e-papers has widened the scope for readers to receive news feeds at any time of the day.

Studies suggest that in India, the revenue from various National and Local Newspaper Advertisements are supposed to increase in the upcoming years. Benefits offered by newspaper Ads are worth considering during media selection. 

Optimum Factors to consider while booking Newspaper Advertisements are : 

  1. Calculate a Budget – The price of an Advertisement changes among the newspapers. It may sometimes be wise to spend more but in general, it is a good decision to contain your expenditure within the budget. 
  2. Circulation of Newspapers – Newspapers with a good amount of readership would be beneficial to inform the Customers about who you are and what are you offering. Local, as well as national newspapers, can be mutually employed as per the needs of your Business. 
  3. Target Audience – Knowing your Customers is foremost to create a successful Ad strategy. The fate of your entire effort shall depend on how aware you are of the Customers and their concerns. 
  4. Ad Type – How do you want your Ad to look like? Would it be a Text Ad or a Display Ad? Text Ads are low in cost but productive. People choose this format due to their simplicity. Display Ads, on the other hand, are creative and their positioning can expand the chances of seeing them more. Classified Display Ads are box Ads on the Classified page. You may get to design and publish your own matter for Classified Display and Display Ads. 
  5. Ad Content – Use shorter sentences, keep the matter simple and fun to read. Be truthful about what you write. The concept of the Inverted Pyramid would be very helpful in constructing the Ad. Do not forget to add Call-to-Action statements.

If you get an idea of the factors that you should consider before booking an Ad then you could try booking one by yourself. releaseMyAd helps you plan, create, and book Ads in a short time. 

To speak to us, please call 9830629298 (Weekdays till 6 pm and Saturdays till 4 pm) at your convenience.

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Where Will Newspaper Advertisement Be 1 Year From Now?

Advertising in Newspapers

Since the era of British-ruled India, Newspapers have been an indispensable part of our lives. It has actively involved itself in informing and educating the public about the ongoing events around them.

It is without any doubt that Newspaper Advertising is facing tough competition from the Digital Media. If Experts are to be believed then there is a rise in the number of Advertisers who are willing to allocate their resources in these areas. 

With the Audience switching over to Social Media for information updates, Advertisers are concentrating their interests more and more in these territories to grab their attention. 

A Survey conducted by the Reuters Institute for the Study of Journalism, UK on English speaking Indians who have access to the internet showed that in spite of the print media being important, online platforms have a deep influence in the minds of the younger generation. 

56 % of the People under the age of 35 prefer online sites for news updates while only 16 % depending on the print. The study also shows that 38 % of People above 35 years old use Online sources and 27 %  of them choose print media. 

So, does that mean that Newspaper Advertising is supposed to disappear in the Future? Although it seems obvious, there is a catch. There are plenty of proofs claiming that Print Advertisements are set to increase in India and other emerging nations. 

Newspaper Companies can offer e-papers and websites for advertising. The presence of Regional Dailies are best to deliver messages and advertisements in the local Language that digital Media wouldn’t be able to do.

In the Age of fabricated and fake news, Newspapers serve to be trustworthy. People would believe an Advertisement in a Newspaper more than that on a social site. A good study would acknowledge that Newspapers are not to be taken lightly at any cost. 

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5 Do’s and Don’ts in Placing Successful Newspaper Ad

Newspaper Advertisements can be highly advantageous with a less amount of expenditure. Apart from being traditional, they also reach a great number of Readers in a very short time period. Five Dos and Don’ts of placing a successful Newspaper Advertisement are as given below :

Advertise in Newspapers

Dos :

  1. Plan intensively to build a successful Newspaper Advertisement strategy. Study and do some research before embarking on the project to form an idea about the costs and benefits.
  2. Describe what sets you apart from others. Provide relevant information about your best features and attributes but keep it realistic always.
  3. For every Category of Newspaper Advertising, the target group must be well-defined. Be very specific about your requirements so that you may avoid unwanted responses.
  4. Choose a Newspaper that has a bigger area of coverage and is popular among its readers.
  5. Last but not the least, prepare an Ad Matter that is good to look at, easy to understand, and motivating.

Don’ts :

  1. Be scared to experiment. If a particular plan doesn’t work for you then feel free to change it immediately.
  2. Don’t keep away from connecting with your customers emotionally. Emotions become vital in deciding something rather than facts and figures.
  3. Forget to add a compelling Call to Action Statement in your Advertisement. Browse the internet to find some really good CTA statements that would draw more Business for you.
  4. Refrain from spending more than the budget once in a while if it proves profitable and helps in better lead generation.
  5. Fail to provide correct contact details in the Ad Content. 

A point worth mentioning in this context is that releaseMyAd with the knowledge of historic Ad pricing and vacant Ad inventories provides Advertising at affordable costs among all the Categories to its Customers. To plan a successful Newspaper Advertisement with us visit the link or call at 9830629298 (Monday to Friday till 6 pm and Saturday till 4 pm).

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Do Your Newspaper Ads Grab Attention Fast Enough?

Among the factors considered in promoting an Ad, Advertisers nowadays are more concerned about the thing called ‘ATTENTION’. Experts claim that day by day due to an over-exposure to information everywhere around us, our attention span is drastically reducing. 

It is becoming increasingly tough for Organisations to grab the attention of customers and influence them. They have to spend a considerable amount of their resources in finding ways to be noticed and remembered. 

Certain techniques that may be helpful in this respect could be as listed below :

  1. Know the Customers: Before creating an Ad Content it is crucial to have a good knowledge of the Age, Gender, Education, Income, Social Background, interests of the Target Group to create an appropriate and engaging Advertisement Message. 
  2. Keep it simple: For any type of Advertising, the rule is to keep the Ad content simple and easy to understand. The idea of the Inverted Pyramid can be employed to build the Ad layout. 
  3. Be the Solution: Position yourself as a solution to their problems. Show them how efficient you are but do not exaggerate. Describe the benefits that they may receive from you. 
  4. Emotions are Important: To convert and retain your customers, try connecting with them emotionally. Use the elements of surprise and humour in your Ad. If the Customers find your Ad amusing and not boring, then they will definitely remember you. 
  5. Use Images: Pictures can be used to spread a message. Many times, Companies use this option instead of words to convey something. This can be a good idea to catch their attention just like this Coca Cola Ad which asks you to share it.
  6. Headline and CTA: Add a good Headline to your Ad. It is the foremost feature that alone may help the Customer to decide if they would continue to read or shift their focus to something else. 

An engaging Call-to-Action line is again of great value to drive your Customers to action.

Effective Attention to the Advertisement leads to convincing. If you can retain attention, then there are high chances that the information will be shared by the people within their social circles generating favourable responses. releaseMyAd, in the same way, helps its customers to come up with an ideal marketing strategy and Advertising content. 
To make the process of grabbing attention easy, give us a call at 9830629298.