Newspaper Advertising Encyclopedia

July 27, 2020July 30, 2020

Five Useful Tips From Experts In Times Of India Classified

The Times of India classified section is also known as Times Interact. It is one of the most widely read newspaper classified pages in India. Many advertisers throughout the years have been able to promote their business, sell or rent their property, recruit employees and marry off their son and daughter with the help of advertising in Times Interact section. Having a readership of 1.5 crores throughout India, The Times of India classified section, Times Interact, reaches every nook and corner of the country.

There are, however, few points to be kept in mind while advertising on Times Interact which will lead to a successful ad campaign and reach out to the target audience rather than get lost among all other ads in the classified page.

Selection of correct newspaper edition or package: Much depends upon the selection of correct edition and package otherwise the advertisement will not reach out to the correct audience. The advertiser should decide first which location he wants to target with his advertisement and then he should opt for the proper edition which reaches that particular location. The Times of India offers various discounted packages covering different locations. If the advertiser is looking forward to reaching out to multiple locations then carefully choosing one of the discounted packages can optimise the advertising cost.

Crisp advertisement text: Often, one of the simplest of Classified Text Ads can generate an unprecedented response. All depends upon a good ad text which can capture the attention of the audience. An ideal ad text should contain details of the product, service, business or person in case of a matrimonial or situation vacant ad. The description should be brief and to the point. The USP should be mentioned in the ad text which will attract the readers. Most important of all the contact details should be there in the ad text along with time to contact preferably so that the advertiser does not miss out a single enquiry.

Proper Category and Sub-Category selection: It is observed that most of the time advertisers take the selection of category and sub-category casually. While in Times of India classified, choosing the appropriate category is mandatory so that ads can be properly segregated in the Times Interact section but opting with the correct sub-category lets the readers zero in on the required column and find the advertisement. Usually, a reader does not go through the entire classified page but just checks the column which is relevant to him/ her and therefore it is very much important to choose proper, appropriate category and sub-category so that an ad campaign can be a success.

Highlight the advertisement: The Times of India provides various options to highlight and enhance an advertisement. These Special Enhancements are in the form of Colour background, Tick, Screen and Run on Display which allows an ad to be underlined and made bold. These enhancements bring an advertisement to the spotlight and among the clutter, these can easily grab the attention of the reader. If an advertiser is placing a Classified Display ad, he/ she should ensure that the colour scheme is eye-catching and not bland. Bigger font size in Classified Display ads also helps engage the reader’s attention.

Selecting the proper focus date: All categories of ads in TOI classifieds have a focus day of the week. Except for the matrimonial section which publishes only on Sundays all other categories publish every day of the week but there is a focus day on which the emphasis is given to a particular category and generally the readers’ lookout for ads related to that category on that day of the week. Property focus day is Saturday, Recruitment focus day is Wednesday and the focus day of Education ads is Monday. Advertisers must ensure to release their ads on these focus days which will lead to reaching out to the most relevant and targeted audience.

If these basic points are kept in mind while advertising on Times of India classifieds, then the best benefits can be reaped from the smallest ad. On the releaseMyAd self-serve portal, an advertiser is guided with all these details so that he/ she can book an ad and the ROI is high. releaseMyAd is an authorized booking partner of Times of India classifieds and has more than a decade of experience in the advertising industry.For more details about TOI classified ad booking, you can click on https://timesofindia.releasemyad.com/tariff/Times-of-India-Classifieds-Advertisement-Rate-Card or reach out to Call/ WhatsApp number: 9830629298. You may also drop an email detailing your query to book@releasemyad.com. 24*7 Live Chat support is available on the website for instant response.

July 1, 2020July 2, 2020

Need to place your ad in the Vasturang Supplement of Loksatta? Know how!

Many newspapers are giving you the national as well as international current affairs. But have you ever wondered going through your daily paper why it has not featured important news that might have happened very close to your locality that might have been much more vital than the national news. Vasturang supplement of Loksatta is made just for that purpose. Loksatta makes it a point to feature all the major local news and events that deserve to be covered and shed light on as much as the national and international news through this special supplement. This lets the readers be aware of the latest happenings of their locality which otherwise would have gone unnoticed by many.

Vasturang supplement comes out every Saturday with a deadline of 2 days prior publishing day that is Thursday. You can feature advertisements related to all categories you can for the main Loksatta daily. But the cost of featuring a display ad in Vasturang is much cheaper than in the main paper, giving your ad the same exposure as the main paper.

You may feature your ad for Mumbai, Pune, Delhi, Nagpur, Ahmednagar and Aurangabad at a minimum size of 8 cm width and 6 cm height. You can choose a predetermined size of half page (33 cm width x 25 cm height), full-page (33 cm width x 52 cm height), or customize it according to your choice.

Not only has this releaseMyAd also given you the freedom to have a page preference and get your ad creative designed from scratch by our designing team free of cost. Depending on the hue of the ad you can compare the pricing of the advertisement to your predetermined budget.

If you are not sure about the amount you would like to spend on your ad you can always send your ad details to book@releasemyad.com or Call/Whatsapp 9356222541/09830629298 and get the best-discounted rates in the industry.With releaseMyAd, you can book your ad for the Vasturang supplement of Loksatta with just a few clicks! Simply visit https://loksatta.releasemyad.com/display-ad/vasturang and book your ad online without visiting any local agency. For help and support, you can also opt for a 24×7 live chat option from our website at any time. Happy Advertising!

June 30, 2020June 30, 2020

Advertise in Career Vrutant pullout of Loksatta at best rates!

Hire and get hired is what Career Vrutant pullout of Deccan Herald stands for. A pullout completely dedicated to the recruitment and career-oriented guidance crafted especially for the job seekers and recruiters looking for new talent to hire.

It makes it easier and convenient for readers to look for new career opportunities. This lets the readers avoid the hassle of searching through the whole newspaper for the recruitment section. By placing all recruitment advertisements in a single pullout, it makes the task convenient for the audience.

Career Vrutant pullout by Deccan Herald is published every Monday. The supplement features recruiters offering new and exciting job opportunities for job seekers. Along with that few experienced job seekers advertise their qualifications looking for suitable job openings for the recruiter to find them.The ad needs to be placed two days prior to the publishing day.

Display advertisement in this supplement can be of a minimum size of 8 cm width x 6 cm height to a full page size of 33 cm (width) x 52 cm (height). You can also go for a half-page ad of 33 cm (width) x 25 cm (height) size or customize size as per your ad content.

To publish your ad in Career Vrutant pullout, you can choose from the locations like Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi. You can also decide to give a colourful or sophisticated black and white ad.

Unlike giving an ad in the regular classified section among a cluster of advertisements of many other categories, a display ad in Career Vrutant gives your ad the full attention of your target audience. To book an ad for Career Vrutant you can visit our website by clicking on the link https://loksatta.releasemyad.com/display-ad/career-vrutant. For the best-discounted rates, you can email us your ad details at book@releasemyad.com or Call/Whatsapp 9356222541/09830629298. You can also opt for a 24×7 live chat option from our website for support.

June 30, 2020June 30, 2020

Placing Ad in Living Supplement of Deccan Herald has never been so easy! Know how

Deccan Herald newspaper is printed by Printers Private Limited, a family business run by the Nettakallappa family. Launched in 1948, it is one of the most read newspapers among all other Southern dailies.

Deccan Herald is the highest circulated English newspaper in Karnataka & Living supplement is the most popular supplement of Deccan Herald. It is the most trusted newspaper brands & second largest circulated newspaper in Bengaluru. It has an estimated readership of 2,53,253 daily (as per Audit Bureau of Circulations July-Dec 2017).

It is very important for everyone to spend time every day keeping up with the latest news, information and developments. For instance, it may be food, lifestyle, fashion, health or even the latest technologies. Because of this, advertisement platforms having huge circulation numbers and are dedicated to city news are always in demand. To fulfil customer demand Living supplement is the best choice.

The Living supplement of Deccan Herald covers important topics related to fashion trends & health. So, placing a display ad in a Living supplement meets your everyday news demand. It also helps you to promote your business related to health clubs, boutiques and fashion events to get a quick response in a short span of time due to huge readership figures and its ability to target the correct audience.

There is a specific day for placing an advertisement in the Living supplement of Deccan Herald newspaper which is Tuesday. The ad should be booked two days prior to the publishing day.

For display advertisements in the Living supplement of Deccan Herald, we must know the page sizes. For instance, if we are looking forward to placing an ad in full-page then the size will be 33 cm (width) and 52 cm (height). For half page, the size is 33 cm (width) and 25 cm (height). The minimum size requirement for booking an ad in this supplement is 4 cm (width) and 4 cm (height).

To publish your ad in the Living supplement of Deccan Herald you can choose from various editions like Bangalore, Hubli, Tumkur, Mysore, Gulbarga, Hassan, Davangere, Hospet & Kolar.

Placing a display ad in a Living supplement of Deccan Herald newspaper, please remember that the ad can be published only in colour format and not in black & white.

For additional information about booking an ad in the Living supplement of Deccan Herald, you can visit https://deccanherald.releasemyad.com/display-ad/living & follow the simple steps.For more queries about ad pricing and ad creative designing, you can call/ WhatsApp us on the numbers 9356222541 / 9830629298. You can also visit our website for a 24×7 live chat option for quick support. For more details drop us an email at book@releasemyad.com.

June 29, 2020June 29, 2020

Wondering how to advertise in the City Life supplement of Sandesh newspaper! Now book online easily

Sandesh newspaper is owned by The Sandesh Limited. Launched in 1923, it is said to be the first newspaper in Gujarat. Its first edition was published in pre-Independence India. In the list of most read newspapers, Sandesh ranked in the nineteenth position. And it is the second most read Gujarati newspaper, according to the Indian Readership Survey (IRS) 2017 report.

City life being the most popular supplement of Sandesh newspaper. It has always remained in the top priority list of every advertiser due to its huge readership figures which is around 10.35 million.

Publishing an ad in the City Life supplement of Sandesh newspaper is comparatively much cheaper than the main newspaper. It covers fashion trends, lifestyle, beauty, travel, cuisine, health & fitness. Due to its huge readership figures placing a display advertisement in the City Life pullout section makes an opportunity for advertisers to promote their fashion & healthcare brands more effectively in a short period of time.

Keeping that in mind that every city has its unique features, fashion trends, entertainment & readership figures, it has seven editions for the cities of Ahmedabad, Surat, Mumbai, Rajkot, Baroda, Bhuj, and Bhavnagar.

There is no such specific day for placing an advertisement in City Life supplement of Sandesh newspaper. You can easily book the ad on any day but the ad should be booked two days prior to the publishing date.

Display Ads in Sandesh City Life Pullout

Booking an ad through releseMyAd is easy as it helps us to customize the ad size as per the requirement. For this, we must know the page sizes of each newspaper, for instance, if we are looking forward to placing an ad in full-page then the size is 25.5 cm (w) x 26 cm (h), for half page the size is 25.5 cm (w) x 15 cm (h). The minimum size requirement for booking an ad in the City life supplement is 4 cm (w) x 4 cm (h).

Price for the display advertisement not only depends on how eye-catching and visually appealing it appears to the audiences but also it depends on the page preference. The cost is comparatively higher if you wish to place your ad in front, back, or the third page to enhance your ad’s viewership. Secondly if your ad matter exceeds, the minimum ad size which is 4 cm (w) x 4 cm (h) then the cost will be higher.For further queries about ad pricing, ad creative designing, matter composing and budgeting, you can call/ WhatsApp us on the numbers 9356222541 / 9830629298, you can also visit our website for a 24×7 live chat option for quick support. For more details drop us an email at: book@releasemyad.com.