Just as its name implies, Maharashtra Times is a newspaper that is based in Maharashtra. It is one of the most well known regional language news dailies in India, and since its foundation on the 18th of June, 1962, the newspaper has slowly but steadily become a name that people across the state of Maharashtra readily associate with the news media.
Maharashtra Times is owned and published by Bennett Coleman & Co. Ltd., which is a highly respected and reputed media brand in India, and is more popularly known as The Times Group. Many people colloquially refer to Maharashtra Times as ‘Ma Ta’, which is a derivation of the Marathi initialism of Maharashtra Times.
The newspaper has its headquarters in Mumbai, and is undoubtedly one of the most widely sold Marathi language daily newspapers in India. Maharashtra Times is the only news publication in Mumbai to have a readership of more than a million people within the city alone. A Maharashtra Times advertisement can really get you places!
According to data from the Indian Readership Survey of 2005, Maharashtra Times was the newspaper which had the second largest readership figures in the city of Mumbai. On any given day, it is estimated that Maharashtra Times has more than one million copies of the newspaper in circulation on average. Needless to say, Maharashtra Times is a favourite across millions of households across Maharashtra and even in other parts of India where Marathi families reside.
Every day, Maharashtra Times brings to its readers all the latest news stories from the region, the rest of India and around the world. In addition to the news, readers can read stories and articles from a variety of topics, such as lifestyle, sports, astrology, technology, entertainment and several others.
This vast selection of content makes Maharashtra Times a newspaper that has something for every taste, preference and interest, making it a newspaper that caters to a diverse reader base. In turn, this makes the newspaper a highly effective channel for advertising!
It is well known that newspapers are a household staple in India, and they are an indispensable part of the social and cultural lives of the people. People have a high level of faith in newspapers to provide them with accurate, unbiased and comprehensive coverage of the news, as well as a diverse range of other information.
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