Just as the name suggests, a newspaper is a paper on which news articles and stories are printed for the purpose of distribution to readers. They help to keep people aware of the latest news and current events, while also providing information on a variety of topics.
Reading the newspaper is a habit that most children are taught at a young age, and this is a habit that holds them in good stead well into their adult lives. This habit, in turn, is what contributes to a society where people are well-informed, which is beneficial to every healthy democracy.
One might wonder what the cost of advertising in newspapers is when weighed against its myriad of benefits. While the costs in qualitative terms may not be much, in quantitative terms, there is a lot more to consider.
There are numerous factors that have an effect on the cost of an ad in a newspaper. Among them, the most important factor to consider is the type of ad one wishes to book. Generally speaking, advertisements in newspapers come in three types, namely classified text ads, classified display ads and display ads. Let’s take a look at each ad type.
Classified text ads are simple text ads which have no additional formatting. These ads appear in the classifieds section of a newspaper and are charged on the basis of lines or words used. These ads have the lowest cost.
Classified display ads are similar to classified text ads, but what differentiates them from classified text ads is they feature richer formatting and include images as well. Classified display ads cost higher than classified text ads due to the increased features and designs available. These ads are charged on the basis of the space occupied by the ad.
Display ads are the most visually appealing ads as they are designed specifically to capture the attention of readers. These ads are the most extravagant of all ad types, and can appear on any page. Since display ads rely primarily on utilising visuals to convey a message, they are the most eye-catching. Display ads can be quarter page, half page or even full page sized. Needless to say, the larger the ad, the higher the price one has to pay.
There are numerous other factors that affect the total news paper advertisement cost. The specific location of an ad also affects its price. Ads placed on the front page of a newspaper will cost significantly higher than those placed in the following pages. Another equally important factor is the newspaper itself. Highly reputed newspapers with high demand for ad space will charge higher than newspapers that are comparatively more localised or less known. Besides, the respective city edition of the newspaper, as well as the day of the week also are factors that influence the amount payable for booking an ad.
Whatever your ad requirements may be, releaseMyAd is here to help you book your ads in your preferred newspapers at the lowest ad cost. With more than a decade of experience as well as a strong network of advertising partners located in various parts of the country, releaseMyAd ensures you are able to book your newspaper ads without a hassle!