Newspaper Advertising | Newspaper Advertising Encyclopedia

May 25, 2020May 25, 2020

What Factors Affect Newspaper Ad Rates?

Newspaper advertisement is the oldest way of advertising and considered to be more authentic among the advertisers. Though the internet has bloomed widely among the new and mid-age generation, still now 70% of Indian population prefers newspaper advertisements.Newspaper is the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and internet.

When you think of booking an advertisement, what are the thoughts which come to your mind? For me, its how to book it and what the cost of an advertisement is. For the first question there is an instant one stop answer named releaseMyAd which is the number one advertisement booking portal in India. You can book any advertisement like matrimonial, recruitment, business property, personal in any of your preferred newspapers all over India by our online booking service. releaseMyAd provides online chat service which anyone can avail for any booking related assistance by visiting their website. Moreover, we have our customer care executives, from whom you can always get assistance regarding designing the ad matter, selecting the proper newspaper and the release date. Also, they can help you out if you are stuck in the payment process.

releaseMyAd provides ad rates which are best in the industry. Though there are some factors that affect newspaper ad cost.Here I am trying to discuss some of them:

Ad Size: One of the obvious factors which affect most in ad cost is the size of your ad. When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of centimetres long. Multiplying the two numbers together will give you the number of “column centimetre” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines. If it is classified display then it will be charged on the basis of per sqcm. Cost will be a little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that an one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.
Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.
Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page etc.
Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, The Audit Bureau of Circulations shows that the largest read local language newspapers are Dainik Bhaskar (with 4.320 million readers) and Dainik Jagran (with 3.410 million readers), both published in Hindi. The Times of India is the most widely read English language newspaper ( 3.029 million), followed by Malayala Manorama (2.370 million), published in malayalam. Anandabazar Patrika is a Bengali language newspaper with a circulation rate of 1.075 million.

Edition: In a particular newspaper ad rate can vary according to edition, i.e; geographic area or place.For example Property ad in Times of India, Delhi will cost more than Times of India, Agra Edition.
Readership: Readership is an estimate of how many readers a publication has. The more readership a newspaper has, the cost of advertising in the same will be higher. Anandabazar Patrika which is the leading Bengali language vernacular in West Bengal has a very high readership and circulation and therefore, publishing an ad in any column of Anandabazar Patrika is much higher than other Bengali newspapers of the region.
Category: Newspaper ad rate depends on another very important factor i,e; category.Different rates are applicable for different categories like Matrimony, recruitment, business, property, personal etc.

For more information feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com. You can also seek help by chatting with our customer care agents by visiting the website.

May 24, 2020May 24, 2020

Everything You’ve Ever Wanted to Know About Newspaper Advertising

Though the internet has spread its hand widely in recent times but, still now 70% of Indian population prefers newspapers when it comes to the authenticity of the advertiser. Newspaper advertisements can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising.

There are different formats of newspaper advertisement like; Classified Text, Classified Display and Display. Classified Text is the standard running text format, calculated as per word or line. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sqcm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ad cost depends on various factors. They are; the size of the ad, in which publication the advertisement is getting published, in which category advertiser wants the ad in, the number of insertion of the ad, and whether any enhancements like Color, bold, underline, language translation etc are used in the advertisement or not.

The papers which have higher circulation rate like Times of India, Hindustan Times, Anandabazar Patrika, Telegraph, Malayala Manorama are costlier than other papers which have lower circulation rate compared to them.

When publishing any advertisement in a newspaper one must have an idea about the focus dates of that specific category of that specific newspaper. For example, You will always get a better response by placing a recruitment ad on Saturday than any other day.

Some papers publish certain supplements, tabloids or pullouts for specific categories. For example, Malayala Manorama publishes recruitment pull out every Wednesday named Avasarangal. Times of India has a property pull out in Bangalore which gets published every Friday.

Worried about getting contacts, rates, deadlines and manual booking procedures for your newspaper ads? Hope this article gives you a brief about it. Gone are those days when advertisements were booked by going to the newspaper office personally and manually filling the form, waiting in the queue, rushing on deadlines or finding agents. When it comes to publishing a newspaper advertisement online your one-step solution is releaseMyAd which is the number one online advertisement booking portal. While you are booking ads through releaseMyAd you can get assistance by our customer care experts over phone or chat. They can provide you with any kind of assistance like focus dates, deadline, ad booking procedures, discounts, special offers and so on. We have our designer team to design your ad matter to attract the maximum number of readers. releaseMyAd offers rates which are best in the industry and one can pay in any online mode of transaction. Still, if you have queries feel free to call us at 9830629298 or write to us at book@releasemyad.com.

May 22, 2020May 24, 2020

Advertising in Dinamalar Newspaper has become easy and hassle-free!

Classified ads in newspapers are one of the most common and cost effective modes of advertising. Advertising in Dinamalar can help advertisers to reach out to the population of the South.Worried about getting contacts, rates, deadlines and manual booking procedures for your Dinamalar ads? Your search ends here- Now you can book Dinamalar newspaper advertisements via releaseMyAd- India’s largest newspaper ad booking portal. Few simple steps and your ad is booked for the scheduled date.You can avail the best rates and discount packages for Dinamalar advertisements only at releaseMyAd. To know more click on- https://dinamalar.releasemyad.com/

Dinamalar is a Tamil daily newspaper with a circulation of 9,42,812 copies daily. It is printed in ten cities in Tamil Nadu namely Chennai, Coimbatore, Erode, Madurai, Nagercoil, Pondicherry, Salem, Tiruchirappalli, Tirunelveli and Vellore.

In Dinamalar advertisers can book ads under different categories which includes matrimonial, property, business, recruitment, public notices, court notices, personal, obituary, lost and found, change of name, travel, service, retail etc. There are many other categories available which you can check out through our website for booking ads in Dinamalar.

Dinamalar allows advertisers to book ads in three different formats which includes classified text , classified display and Display.

Classified Text ads appear at the classified section in standard running text format, charged per line basis.
Classified Display Ad is more visually appealing, where one can add customized font, color, logo or image, charged on the basis of per sqcm.
Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with other two types of ad format.

Simple and easy steps of booking ads in Dinamalar with releaseMyAd are-

Selecting the category,
Selection of edition/package,
Composing the ad matter,
Selecting the date,
5.Payment.

In order to know more, contact us via phone (9830629298), mail (book@releasemyad.com) or chat with us.

May 22, 2020May 22, 2020

Thinking of placing Name Change Ad in Sandesh Newspaper? Find out how!

Welcome to the Authorised Online Classified & Display Newspaper Ad Booking Service for Sandesh. You can book a Name Change ad at discounted prices with releaseMyAd instantly!

Name Change may be based on events such as marriage, divorce, adoption, changing child’s surname to mother’s or father’s, Transgender Name Changes or it may simply be based on dissatisfaction with the current name. There are 3 general steps of legally changing name- Affidavit submission, ad publication i.e; an announcement of name change publishing in newspaper and Gazette notification.

Sandesh is the Leading daily Gujarati newspaper published in Gujarat. Submitting a notarized affidavit (not more than 6 months old) is must for booking an Name Change ad in Sandesh. To know more about placing a name change ad in Sandesh click on the link below-

https://sandesh.releasemyad.com/rates/change-of-name

One can choose different ad booking formats like Classified Text and Classified display according to their necessity and budget. Here are some simple steps of booking a Name change ad-

Select the edition.
Compose the ad matter with specific tools or upload matter in case of Display.
Select the publishing date, then uploading the document and lastly payment.

one should make a point to mention the old name and new name clearly in the ad matter. While booking with releaseMyAd, One can also track the status of ad booking order with the help of the Ad Id until it is printed. Payment can be made according to the convenience of the client as releaseMyAd offers options which include Credit/Debit Cards, Net Banking, Cash Deposit or Cheque Deposits.

For more information feel free to call us at our helpline number 9830629298 or write us at book@releasemyad.com.

May 22, 2020May 22, 2020

The History of Daily Thanthi Newspaper

Daily Thanthi or Dina Thanthi, is the largest selling Tamil Newspaper in India. It was founded in the year 1942 by S. P. Adithanar who was a Lawyer and a Politician.

While studying law at Middle Temple, London he was profoundly influenced by the English Tabloid Daily Mirror. After finishing his studies, Adithanar started practicing in Singapore. In the year 1942, when Singapore was seized by the Japanese, he returned to India.

In the same year, he established Daily Thanthi and a weekly magazine named Tamizhan. The creation of the newspaper was based on the lines of Daily Mirror that reached out to thousands of people daily with incredible news. Since its inception, it has steadily developed itself.

It first began its operations in Madurai and then expanded to include other Editions as well. The lack of newspapers in the Southern Districts of Tamil Nadu in that period made the local people to read old newspapers that were printed in Madras, the expansion of Daily Thanthi helped in providing fresh news every day for the people to read. The simple language used in the paper attracted many readers.

After the death of S.P. Adithanar in 1981, his son Sivanthi Adithan took the responsibilities of the Daily Thanthi group on his shoulders. Most surprisingly, he started to work in this Company as a mere worker despite being the owner’s son and gradually rose to the position of the Editor.

Maalai Malar, an evening newspaper and Thanthi TV, a 24 hour Tamil News Channel are a part of the Daily Thanthi Group.

After the death of Mr. Sivanthi Adithan in 2013, his son Sivanthi Balasubramanian Adityan now looks after the business of the Thanthi Group. By looking at the illustrious history of the newspaper we can undoubtedly say that the winning streak is here to continue for generations to come.

For any queries about Daily Thanthi Newspaper Ad then you must call us on 9830629298 or mail enquiry@releasemyad.com .