Category: Newspaper Advertisement

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Book Ads on Mid Day Newspaper instantly

Every smart business owner is aware of the fact that advertising is indispensable to the success of any business.  It not only helps in promotion and sales but it also increases the visibility of your brand. But the question remains, where to start from?  Many advertisers don’t have the clue so they often end up spending lot of money trying on different advertising platforms.

There is few serious dilemma that every advertiser confront while advertising in newspapers like how to advertise, in which medium to advertise, what will be advertising cost and so on. Well, newspaper advertising is the only solution to all of these queries.   By advertising in Mid-Day newspaper, one can reach out to the millions living in the capital city of the Indian state of Maharashtra.

Mid-Day is one of the leading Indian daily newspaper published in different editions from Mumbai and Pune. The newspaper is circulated in major metropolitan cities in three different languages – English, Urdu and Gujarati. According to the Audit Bureau of circulation, this newspaper has a reader base of over 5 lakh, only for the English edition alone. Besides news and information, this newspaper covers stories on diverse topics ranging from sports, business, education, health lifestyle, films, fashion etc. which has helped them to gather a strong reader base from different communities.

Mid Day advertisement helps the readers in multiple ways for instance if someone is looking for a job then they can browse through the classified pages of the newspaper. In Mid-day newspaper advertisers can book ads under various categories which include matrimonial, property, recruitment, business, public notices and tenders, marriage notices etc.

releaseMyAd helps you to book ads on Mid Day Newspaper online. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals.  Our portal is designed in such a way so that anyone can book their ads without our help. releaseMyAd simplifies your advertising experience by saving time and money.  We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

1)  Visit our website (www.releasemyad.com)

2)  Select your preferred newspaper, category and city

3)  Share your creative with us and choose the publication dates

4)  Now proceed to make the payment through our various online or offline modes available on our website.

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

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Book Ads on Times of India instantly

The Times of India is the leading English language newspaper in India. It is owned and published by Bennett Coleman & co Ltd. According to the Brand Trust Report, this newspaper is among the most trusted brands in India. It is one of the oldest newspapers with a circulation of over 3 million copies daily. Besides providing mainstream news and information, this newspaper cover stories on various topics ranging from sports, business, economy, politics, education, health and lifestyle, fitness, films and fashion and much more.

Every advertiser is aware of the fact that Times of India is one of the most popular newspapers in India so advertising in this newspaper can help individuals and businesses in multiple ways.  One can sell properties, hire employees or services or promote their businesses in their target market.  Times of India advertisements provide a platform for both advertisers and readers to connect with each other directly for the purpose of fulfilling business or personal needs.  

In Times of India, advertisers can book ads in three different formats i.e. classified text, classified display and display. Classified texts are simple running text ads where advertisers can describe their requirements in few lines or words. They are charged on the basis of per lines used in the ad content. In classified texts, one can add enhancements like coloured backgrounds, borders, screen, tick marks in the ad. Classified Display and Display ads, on the other hand, are little different from the text ads. Here in these formats, one can add images, logos and graphics in the ad content along with texts. These types of ads have a more visual impact and help to highlight your ad in the clutter. Both these formats are charged as per space or columns occupied by the ad content.

Times of India allows advertisers to book ads under different categories which include, recruitment, property, matrimony, business, announcements, public notices, personal, obituary, change of name, marriage notices and so on. You need to select the right category for publishing your ad in the newspaper as it helps to locate your ad in the classified pages.

releaseMyAd is the largest INS accredited newspaper advertising agency that helps advertisers to book ads on times of India online. You can book your ad in just three simple steps – Select Ad Type, Newspaper & Location, Compose Ad and Select Date & Make Payment and confirm the release of your ad instantly!

Our portal ensures consistency in flow and availability of dates in your preferred newspapers and the payments that are made on our website are protected by SSL encryption for maximum security.

For any other information, you can call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

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Know the newspaper advertising rates from the leading advertising agency releaseMyAd!

Newspaper advertising is one of the most primary forms of advertising that has been around longer than any other form. Being the most traditional medium, it is the first preference of every advertiser. The reason behind this is pretty simple as they provide extensive reach and economical rates. The cost of advertising in newspapers is comparatively lower than in any other advertising medium. It is the most cost effective way to reach out one’s target audience.

Newspaper advertisements tend to serve several purposes like delivering personal messages, promotion, selling, issuing public notifications and so on. The newspapers are not just a medium of news and information but it provides a platform for the advertiser to communicate directly with the target readers.  It is a platform which is meant to help individuals or businesses who are not known to each other but intend to communicate with each other for business or personal purposes.

In any Indian newspapers, advertisers can book ads under different categories which include matrimonial, recruitment, property, business, announcements, obituary, Public Notice, court and marriage notices, services, travel and computers.  It is very important to book your ads under proper categories as this will help your readers to find your ads easily among the clutter. Assigning your ad content under proper category not only increases your visibility but it helps you to get relevant responses.  

When it comes to advertising in the newspapers, the primary question that concerns any advertiser is ‘how much will be the cost of newspaper advertisement?’. This is quite common because everyone works on a particular budget and they target to achieve their marketing goals within that specific amount. releaseMyAd understands the requirement of every advertiser which is why we provide rates in different ranges to allow anyone advertise comfortably in their preferred newspaper.

So if you are planning to book ads in newspapers then releaseMyAd is there to help you. Through our ad booking portal, you can book your ads in just a few minutes in your preferred Newspapers. Not only that you can compare the ad rates but you can also check the newspaper advertising rates for placing your ad. Over the years releaseMyAd has served many clients successfully because of their profound knowledge of the recent market trends. releaseMyAd, the largest online ad booking platform is authorised by INS, the main governing council of media publications. The publication house sends us direct ad rates without any extra commission charge. Also, you will get the best opinion from our media experts to earn a high ROI from your ad campaign.

 releaseMyAd Ad booking process: Our ad booking process is very easy; it will take only a few minutes to book your ad. So follow these three steps below:

  • Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad or Display as per your requirement. Choose your preferred newspaper, location and category.
  • Compose Ad: Compose your Ad with the help of the given sample or you can use the pre-designed templates for classified display or Display ads.
  • Select Date & Make Payment: Select the release date/s and review the booking details.  Once you finalise that proceed to make payment by any online/offline modes to confirm your booking.

In case you find any difficulty in booking your ad, feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

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5 Things to Remember for Effective Newspaper Advertising

Effective newspaper advertising may seem like a very abstract term for a newbie in the newspaper advertising industry. Well, it is very simple, effective newspaper advertising refers to making the advertisement fulfil the goals it was meant to achieve. It should be able to drive the desired audience response and reach out to the relevant target audience.Ad on Newspaper

Most advertisements are published with an objective as was taught in the first course on Newspaper advertising. Achieving that objective is what makes it effective for the advertiser and if the consumer gets what he/she had expected from the advertisement, then it is effective for them. Following this, only one thing strikes an advertiser, “What are the elements that can make a newspaper advertisement effective?”

Well, the answer is quite simple and requires you to consider only 5 simple points to remember while engaging in newspaper advertising.

5 elements Necessary for Effective Newspaper Advertising

1) Right Selection of Newspaper

Newspaper selection forms the crux of effective newspaper advertising since it is the medium of communication. Based on the coveted results or audience reach, an advertiser needs to choose the preferred newspaper. For example, if the objective of a local garments store is to promote its clothes and offers available, then the best bet would be to go for a newspaper which is locally popular and has a high circulation to ensure higher footfalls to the store. It can either be an English or Hindi daily or a regional language daily, whichever has a readership in the targeted city or locality.

2) Right Selection of Edition or Package

A particular Newspaper is distributed across different cities and has special packages associated with multiple locations covered by the concerned daily. Some newspapers even have special district editions such as Eenadu that covers all the districts of the state of Andhra Pradesh and is not limited to only cities. Depending on the reach an advertiser intends to have, the edition (read as location/neighbourhood/city/district/country) of a newspaper should be selected. One more thing must be considered, that in case the exact location is not available for the chosen newspaper, then an advertiser must choose the closest location to the original preferred location.

For Instance, if you want to advertise in The Hindu and the preferred location is Pondicherry which is unavailable then the closest edition which can be chosen is Chennai which will reach out to the readers in Puducherry as well.

3) Correct selection of SupplementEducation Display Ad

Supplements are specific to categories such as Business, Entertainment and Lifestyle, Recruitment, Property and even Public Notices and Tenders. Selecting the right supplement or pullout published under a preferred newspaper is essential to reach out to the appropriate target audience. If an advertiser wants to book a Display Education advertisement in a supplement of Times of India, there is no point in releasing it in Times Property. It will be most relevant only when it is published in Education Times, which is the specific education pullout of Times of India.

4) Right Selection of focus day

Newspaper Supplements have a specific day when they are published along with the main newspaper. Getting an ad released on a specific day ensures higher responses from relevant audiences. The purpose of the advertisement is instantaneously affected by advertising on focus days. Even if the ad is not published in the specific supplement, but is released in the main newspaper, the response rate for that ad versus the one published on a different day will be much higher. This is simply because audiences keep an eye out for the category specific supplements on their focus day to access them, should the need arise.

5) Including Direct and Multiple Contact Details

An advertisement is communiqué which demands the need for content which communicates the intended message to the audience. This creates the need to provide relevant contact information that includes all the communications modes like phone/SMS, email, website and the local address. Providing contact information helps imbibe the faith of the audience as well as creates a sort of assurance in the consumer that the advertiser is available for direct communication. Also providing different mediums for communication will ensure that anyone from anywhere can contact the advertiser.

By now I am sure you have comprehended and gained enough knowledge about the field of newspaper advertising and its effects in India and the Indian audiences. So pull up your socks and get ready to help advertisers gain the attention they have been looking for.

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Best Practices for Retail Advertisements

Retail Advertising is one of the most interesting forms of advertisements that we see in our day-to-day lives. It involves several elements which are all equally essential and cannot be taken for granted. Retail advertisements may not be a very regular thing for newspaper publications but surely they are a huge source of revenue. Since when they choose to advertise, they do so in bundles within a stipulated period of time.Retail Display Advertisement

Retail newspaper ads in the display format are published mainly for one specific objective-Driving sales and Store Footfalls. This is the reason behind retail adverts to get their ads released when there are special offers, discounts or festive overtures, going on in the store. Retailers usually prefer to advertise throughout the stipulated date range of the proposed event or Sale/Festive Seasons. The purpose of almost all retail adverts is to increase the sales of their merchandise and branding is not really their top priority.

Therefore, to comprehend what are the essential elements for retail advertising, we need to delve a little deeper into the world of retail advertising. The important elements of a retail advertisement are described below in the order of their significance in an advertisement.

Conveying the Call-to-Action

To drive sales and ensure the higher number of footfalls, it is important to comprehensively deliver or convey the call-to-action. The customer or potential must be aware of his/her course of action after reviewing the advertisement. The call-to-action is a part of the copy that is developed for the advertisement. It can also be a directly conveyed through a simple yet effective tagline, for example, if you want the buyer to visit your garments store before the 25th of December, then you may straight away use the tagline “Visit us before Christmas ends for Best Discounts”.Display Ads on Newspaper

This kind of a tagline not only conveys the duration of the offer period but also directs the reader or potential buyer to the intended action, ensuring more relevant responses for your advertisement.

Use of Attractive Images

The visual effect of a display advertisement in a newspaper is quite significant in the case of retail advertisements. The ad image should include one or more merchandises that are being promoted by that specific retail store which may range from garments to jewellery to commercial bazaars. This actually lures the buyer to engage in reviewing the advertisement and responding to it as desired by the advertiser.

Significance of Logo

The logo of a retail brand is also quite crucial at the time of advertising to push up the store sales during a specific season. Buyers should be able to associate the logo with the concerned retail brand name to imbibe faith and remind the buyer about the advertisement and the event alongside the brand itself. This calls for developing an unforgettable logo that is imprinted in the mind of the buyer or anyone who comes in contact with the advertisement published in a newspaper of your choice.

Taking the help of an expert is recommended for logo designing as it may not be as easy as it sounds. The colour combination, the relevance of the logo with the brand, the font used and every minute detail is really important for the image of the brand.

Before engaging in a retail advertising venture, an advertiser must ensure that all the above elements are skilfully implemented in the ad, because, after all, everyone is advertising to compete.