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Newspaper advertising is one of the most primary forms of advertising that has been around longer than any other form. Being the most traditional medium, it is the first preference of every advertiser. The reason behind this is pretty simple as they provide extensive reach and economical rates. The cost of advertising in newspapers is comparatively lower than in any other advertising medium. It is the most cost effective way to reach out one’s target audience.

Newspaper advertisements tend to serve several purposes like delivering personal messages, promotion, selling, issuing public notifications and so on. The newspapers are not just a medium of news and information but it provides a platform for the advertiser to communicate directly with the target readers.  It is a platform which is meant to help individuals or businesses who are not known to each other but intend to communicate with each other for business or personal purposes.

In any Indian newspapers, advertisers can book ads under different categories which include matrimonial, recruitment, property, business, announcements, obituary, Public Notice, court and marriage notices, services, travel and computers.  It is very important to book your ads under proper categories as this will help your readers to find your ads easily among the clutter. Assigning your ad content under proper category not only increases your visibility but it helps you to get relevant responses.  

When it comes to advertising in the newspapers, the primary question that concerns any advertiser is ‘how much will be the cost of newspaper advertisement?’. This is quite common because everyone works on a particular budget and they target to achieve their marketing goals within that specific amount. releaseMyAd understands the requirement of every advertiser which is why we provide rates in different ranges to allow anyone advertise comfortably in their preferred newspaper.

So if you are planning to book ads in newspapers then releaseMyAd is there to help you. Through our ad booking portal, you can book your ads in just a few minutes in your preferred Newspapers. Not only that you can compare the ad rates but you can also check the newspaper advertising rates for placing your ad. Over the years releaseMyAd has served many clients successfully because of their profound knowledge of the recent market trends. releaseMyAd, the largest online ad booking platform is authorised by INS, the main governing council of media publications. The publication house sends us direct ad rates without any extra commission charge. Also, you will get the best opinion from our media experts to earn a high ROI from your ad campaign.

 releaseMyAd Ad booking process: Our ad booking process is very easy; it will take only a few minutes to book your ad. So follow these three steps below:

  • Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad or Display as per your requirement. Choose your preferred newspaper, location and category.
  • Compose Ad: Compose your Ad with the help of the given sample or you can use the pre-designed templates for classified display or Display ads.
  • Select Date & Make Payment: Select the release date/s and review the booking details.  Once you finalise that proceed to make payment by any online/offline modes to confirm your booking.

In case you find any difficulty in booking your ad, feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

5 Things to Remember for Effective Newspaper Advertising

Effective newspaper advertising may seem like a very abstract term for a newbie in the newspaper advertising industry. Well, it is very simple, effective newspaper advertising refers to making the advertisement fulfil the goals it was meant to achieve. It should be able to drive the desired audience response and reach out to the relevant target audience.Ad on Newspaper

Most advertisements are published with an objective as was taught in the first course on Newspaper advertising. Achieving that objective is what makes it effective for the advertiser and if the consumer gets what he/she had expected from the advertisement, then it is effective for them. Following this, only one thing strikes an advertiser, “What are the elements that can make a newspaper advertisement effective?”

Well, the answer is quite simple and requires you to consider only 5 simple points to remember while engaging in newspaper advertising.

5 elements Necessary for Effective Newspaper Advertising

1) Right Selection of Newspaper

Newspaper selection forms the crux of effective newspaper advertising since it is the medium of communication. Based on the coveted results or audience reach, an advertiser needs to choose the preferred newspaper. For example, if the objective of a local garments store is to promote its clothes and offers available, then the best bet would be to go for a newspaper which is locally popular and has a high circulation to ensure higher footfalls to the store. It can either be an English or Hindi daily or a regional language daily, whichever has a readership in the targeted city or locality.

2) Right Selection of Edition or Package

A particular Newspaper is distributed across different cities and has special packages associated with multiple locations covered by the concerned daily. Some newspapers even have special district editions such as Eenadu that covers all the districts of the state of Andhra Pradesh and is not limited to only cities. Depending on the reach an advertiser intends to have, the edition (read as location/neighbourhood/city/district/country) of a newspaper should be selected. One more thing must be considered, that in case the exact location is not available for the chosen newspaper, then an advertiser must choose the closest location to the original preferred location.

For Instance, if you want to advertise in The Hindu and the preferred location is Pondicherry which is unavailable then the closest edition which can be chosen is Chennai which will reach out to the readers in Puducherry as well.

3) Correct selection of SupplementEducation Display Ad

Supplements are specific to categories such as Business, Entertainment and Lifestyle, Recruitment, Property and even Public Notices and Tenders. Selecting the right supplement or pullout published under a preferred newspaper is essential to reach out to the appropriate target audience. If an advertiser wants to book a Display Education advertisement in a supplement of Times of India, there is no point in releasing it in Times Property. It will be most relevant only when it is published in Education Times, which is the specific education pullout of Times of India.

4) Right Selection of focus day

Newspaper Supplements have a specific day when they are published along with the main newspaper. Getting an ad released on a specific day ensures higher responses from relevant audiences. The purpose of the advertisement is instantaneously affected by advertising on focus days. Even if the ad is not published in the specific supplement, but is released in the main newspaper, the response rate for that ad versus the one published on a different day will be much higher. This is simply because audiences keep an eye out for the category specific supplements on their focus day to access them, should the need arise.

5) Including Direct and Multiple Contact Details

An advertisement is communiqué which demands the need for content which communicates the intended message to the audience. This creates the need to provide relevant contact information that includes all the communications modes like phone/SMS, email, website and the local address. Providing contact information helps imbibe the faith of the audience as well as creates a sort of assurance in the consumer that the advertiser is available for direct communication. Also providing different mediums for communication will ensure that anyone from anywhere can contact the advertiser.

By now I am sure you have comprehended and gained enough knowledge about the field of newspaper advertising and its effects in India and the Indian audiences. So pull up your socks and get ready to help advertisers gain the attention they have been looking for.

Best Practices for Retail Advertisements

Retail Advertising is one of the most interesting forms of advertisements that we see in our day-to-day lives. It involves several elements which are all equally essential and cannot be taken for granted. Retail advertisements may not be a very regular thing for newspaper publications but surely they are a huge source of revenue. Since when they choose to advertise, they do so in bundles within a stipulated period of time.Retail Display Advertisement

Retail newspaper ads in the display format are published mainly for one specific objective-Driving sales and Store Footfalls. This is the reason behind retail adverts to get their ads released when there are special offers, discounts or festive overtures, going on in the store. Retailers usually prefer to advertise throughout the stipulated date range of the proposed event or Sale/Festive Seasons. The purpose of almost all retail adverts is to increase the sales of their merchandise and branding is not really their top priority.

Therefore, to comprehend what are the essential elements for retail advertising, we need to delve a little deeper into the world of retail advertising. The important elements of a retail advertisement are described below in the order of their significance in an advertisement.

Conveying the Call-to-Action

To drive sales and ensure the higher number of footfalls, it is important to comprehensively deliver or convey the call-to-action. The customer or potential must be aware of his/her course of action after reviewing the advertisement. The call-to-action is a part of the copy that is developed for the advertisement. It can also be a directly conveyed through a simple yet effective tagline, for example, if you want the buyer to visit your garments store before the 25th of December, then you may straight away use the tagline “Visit us before Christmas ends for Best Discounts”.Display Ads on Newspaper

This kind of a tagline not only conveys the duration of the offer period but also directs the reader or potential buyer to the intended action, ensuring more relevant responses for your advertisement.

Use of Attractive Images

The visual effect of a display advertisement in a newspaper is quite significant in the case of retail advertisements. The ad image should include one or more merchandises that are being promoted by that specific retail store which may range from garments to jewellery to commercial bazaars. This actually lures the buyer to engage in reviewing the advertisement and responding to it as desired by the advertiser.

Significance of Logo

The logo of a retail brand is also quite crucial at the time of advertising to push up the store sales during a specific season. Buyers should be able to associate the logo with the concerned retail brand name to imbibe faith and remind the buyer about the advertisement and the event alongside the brand itself. This calls for developing an unforgettable logo that is imprinted in the mind of the buyer or anyone who comes in contact with the advertisement published in a newspaper of your choice.

Taking the help of an expert is recommended for logo designing as it may not be as easy as it sounds. The colour combination, the relevance of the logo with the brand, the font used and every minute detail is really important for the image of the brand.

Before engaging in a retail advertising venture, an advertiser must ensure that all the above elements are skilfully implemented in the ad, because, after all, everyone is advertising to compete.

Best Practices for Appointment Advertisements

Appointment advertisements, more commonly referred to as display recruitment adverts are very frequently published in newspapers. India is a country of opportunities and people take their education and careers very seriously. Recruitment agencies and companies with vacancies are pretty much aware of the fact that every educated individual is on the prowl for better and bigger opportunities. To fulfil this desire for acting upon better career breaks, recruiters advertise through the most commonly used medium of mass communication-Newspapers.  

Display recruitment advertisements are so common in newspapers that often they have to be rescheduled by the publications for a later release date. This also bears testimony to the fact that the competition and the need to be prominently seen is higher than other category advertisements. Therefore following certain simple steps and taking the help of a few basic tips can ensure higher visibility for recruitment advertisements in newspapers.

Recruitment or Appointment advertisements serve only one purpose-Hiring Relevant Candidates! Let’s find out about the elements that are essential in an ad that intends to hire skilled people.

Ad Content or CopyDisplay Recruitment Advertisement

In the case of recruitment display ads, the need to be creative with words is of minimum significance. Here providing the correct information about the hiring organisation or consultancy and providing the correct and complete Job description is much more essential. Therefore while creating your ad, consider the formulation of an accurate and brief Job description to help the applicant comprehend the requirement for the position open and tally them with his/her skill-set and academic background.

Appropriate contact details including address, location, contact number, email and website (if any) must be provided in the ad along with the call-to-action.

For Instance, it must be made clear in the advert that whether the applicant needs to directly Walk-in for the interview, apply online, email the resume or simply give a call to the concerned Human Resources department to schedule an interview.

Company LogoDisplay Recruitment Ads

The logo of an organisation helps the audiences become aware of the brand name as well as helps in brand recognition. The logo of an organisation with the need for hiring talented candidates is of primary significance it represents the symbol of recognition for the recruiting company. It is the main component of a company’s brand identity and is the most frequently visible mark of the organisation. A logo represents a company in the absence of any other form of visual or direct representation.

In any display advertisement meant for recruitment, placing the company in the right place for maximum visibility after it is designed in a simple yet effective manner by experts. As an advertiser, you need to ensure that while hiring candidates too, you are ensuring brand recognition in a way, in turn serving a dual purpose, therefore, a logo is of utmost significance in the case of appointment advertisements in newspapers.

Images

Images in recruitment advertisements are used mainly to attract the attention of the reader or the target audience. So it is essential to use an image that highlights either the field of work for which there is the vacancy or highlight the achievements of the company in order to pursue the applicant to hope for a better future and careers by associating with it.

So ensure that these elements are included in your Appointment advert and you are ready to get the r applicant responses you are looking for.

Best Practices for Property Ads

Property advertisers are of 2 types-Individual Proprietors and Real Estate Builders or Developers. Each of these property advertisers has a need that is different from the other, in terms of advertising and it is necessary to address those requirements through newspaper advertising.Classified Ads on Newspaper

For individual property owners, the deal is quite simple. They need to book classified advertisements with a few enhancements to make their ad noticeable and place under the correct sub-category, such as to-rent, for sale, accommodation available, accommodation wanted etc. in order to reach out to the relevant audience. They also need to provide proper contact details to ensure that the interested parties are able to directly contact them and that’s it.

In the case of Display Property advertisements, a lot of things need to be kept into consideration so as to make the advertisement effective and noticeable as well as convincing. Therefore some elements are necessarily instilled in a display property advertisement which helps direct the ad to its intended audience.

Let’s evaluate the elements that should be kept into consideration while publishing a Property advertisement on a large scale in the display section.

Objective

In the case of display property ads, promoting the real estate project and getting more and more buyers is the main concern, which leads to only one objective-Driving Sales. In very few cases, Branding is the objective of property advertising, since every real estate project has a new name and cannot be considered a specific brand. Therefore, ensuring that the advertisement is in tune with the concerned marketing objective is the prime step of a successful Display property advertising.

Ad ContentProperty Ads on Newspaper

The content of a display property advertisement needs to be very specific and crisp. The ad needs to have the contact details of the advertiser and of course, the call-to-action which usually invites the readers or potential buyers to book apartments, flats, bungalows or commercial spaces, whatever be the type of property that is developed. The property booking period also needs to be specified quite precisely, which leads to reaching the goal to acquire buyers within a deadline.

Images                           

The images are an important part of a display property ad, as it is the image that attracts the reader to the advertisement. It should highlight the attractions and speciality involved with the property to encourage the buyer to separate it from other options. It can be a collage highlighting the best features of an apartment/bungalow/commercial space, or it can be the top-level view of the entire property showcasing everything within the building or area.

Other secondary elements include the use of a logo, but this is relevant only when a developer has handled many projects and also intends to get involved in branding its real estate development firm.Property Text Ads on Newspaper

Choosing the newspaper is not a humongous task in case of Real estate advertising since it is mainly limited to a specific region and its surrounding areas. Even if there are buyers from other areas, they would have to view the property in person and for that, they need to be in or around the concerned region. Hence, it is always wise to advertise in a popular, well-circulated and well-read newspaper of the region, which can either be published in regional language or in English or Hindi.

Now be prepared to soar heights with your skyscrapers and win hearts with lavish Bungalows with Newspaper Property advertising.