Traditions of a Tamil Wedding

Tamilians are always known for their elegance and simplicity even if it is something as big and extravagant as marriage. With all kinds of rituals and cultural norms that are much different from other Indian weddings, the Tamil wedding is one that gives importance to peaceful and spiritual union over pomp and grandeur. Tamilians give immense priority to their tradition and rituals which should be performed in the right manner. Weddings in the south are very different from those up in north India. Tamil people represent the major identity of South Indian communities and are known for their simple living and great education. Typical Tamil weddings are more about sticking to the age old customs and traditions than having lavish arrangements. 

Tamil weddings are always filled up with joy and happy moments. They have big events with distant relatives, friends and family members but they would make sure there will be no compromise on the actual traditional ceremony. Tamil weddings, also known as Kalyanam, take place during the day of all months of the Tamilian calendar except Aashad, Bhadrapad and Shunya. The Tamil wedding ceremonies are broken up in Pre Wedding, Wedding and Post Wedding rituals. Pre Wedding rituals consist of NakshatraPorutham, Marriage Agreement, Panda Kaal Muhurtham, Sumangali Prarthanai, Pallikal Thellichal, Vrutham, Naandi Shraddham, Nishchaya Tram and Lagna Pathirikai. On the day of the wedding, they have MangalaSnanam, Gauri Puja, Kashi Yathra, Pada Puja, Pada Puja, Oonjal, Kanyadanam, Muhurtham, Saptapadi and lastly the post wedding rituals are Reception, Sammandhi Maryathai, Paaladaanam, Grihapravesham, Valeyadal, Maruveedu Varudal.

Tamil Wedding

Pre-wedding Rituals:

  • Nakshatra Porutham – Matching of horoscopes are given utmost importance in a Tamil wedding. Horoscopes are matched which determines a lot of factors for the impending wedding like the wedding date, precise moment for the wedding or muhurtha and other rituals as well.
  • Marriage Agreement– The marriage agreement is created by the priests on both sides once the marriage date is fixed. A meeting is arranged at the groom’s place where both the families exchange the marriage agreements by putting it on a platter containing a bunch of bananas, betel leaves, betel nuts and a coconut. Gifts are then exchanged between the families.
  • Panda Kaal Muhurtham – During this ritual, both the families visit a temple or may organize a special puja at one of the homes, and pray to God so that the wedding may happen without any obstacles. This is generally done on the day before the wedding.
  • Sumangali Prarthanai – This is a puja directed towards the Sumangalis or married women who take part during the rituals of the wedding. These women are basically close relatives, family members and friends. The women, generally grouped in odd numbers like three or five or seven, get decked up in traditional sarees. Once the puja is completed, the bride seeks blessings from each Sumangali and gives her some special gift like a saree or jewellery. Lunch is also arranged for them.
  • Pallikal Thellichal – Clay pots are decorated with vermillion and sandalwood paste by five or seven married women of the family or both the bride and the groom’s families. Every pot contains nine different types of grains or navadhaanyam and are placed along with a bit of curd. A traditional south Indian sand art design that is believed to be bringing good luck, is prepared at a particular spot within the house.
  • Vrutham – This ritual takes place at the groom’s house in the early morning before the wedding day. The day signifies transition of the groom from the Bachelorhood phase to Domestic phase. He seeks permission from his father to proceed to this phase. A sacred thread which is yellow in color along with turmeric is tied around the groom’s wrists. In a similar ceremony or puja, a yellow thread is also tied around the bride’s wrists. This thread is said to protect the bride and the groom from evil energy.
  • Naandi Shraddham – During this ritual, the groom’s family arrives at the wedding venue on the morning of the day before. The bride’s family welcomes them with tray full of favors like sweets, betel leaves, betel nuts and fruits. The groom is especially welcome with a shower of rose water. A garland is put around the groom’s neck and a spot of sandalwood and vermillion paste is applied on his forehead. After the welcome, ten Brahmins are invited over who take part in a ritual that offers appeasement to the families’ departed ancestors. The Brahmins are treated to traditional Tamil vegetarian lunch and are given traditional two piece garments along with betel leaves, betel nuts, coconut, fruits and sweets. The Brahmins bless the couple and wish them a prosperous life ahead.
  • Nishchayathram – This is the engagement ceremony that is done formally. The ritual begins with a puja to lord Ganesh at the bride’s home. The groom’s family arrives at the bride’s house. They give a beautiful saree and jewelleries to the bride. They then apply a spot of sandalwood paste and vermillion on the bride’s forehead. The sumangalis from both sides come and fill up the free end of the bride’s saree with rice, fruits, coconut, flower, turmeric, betel nut and betel leaves. An arti of the bride is performed while a garland is tied around her waist. The bride’s family also performs a similar ritual and gives new clothes to the groom. The bride and the groom then change into these new clothes. In some families, the couple also exchanges rings after they have changed.
  • Lagna Pathirikai – This ritual involves announcement of the wedding and offering verbal invitation to the wedding. The family priests after consulting the couple’s horoscopes come up with the most auspicious moment of carrying out the wedding which they formally draft in the lagna patrikai which outlines the names of the family members, the bride and the groom’s, the marriage date and the marriage time. The time of the wedding or the Lagna is announced in front of all the family members of both the bride’s and the groom’s side. The lagna patrikai is seen and signed by the heads of the two families. Following this, gifts are exchanged between the two families.

Wedding Day Rituals:

  • MangalaSnanam – The Mangalasnanam ritual is observed separately by the bride and the groom’s sides. A paste of turmeric, sandalwood and kumkum is prepared by the married women. They take turns in applying oil to the bride/groom’s hair and applying the paste on their face, hands and feet. After the ritual, the bride/groom takes a bath in holy water to cleanse their body. They then proceed to get ready for the wedding ceremony.
  • Gauri Puja – This ritual is performed only by the bride. An idol of the Goddess Gauri, is placed on a plate containing rice and kumkum. After the bride has been dressed up, she offers her prayers and performs a short puja to the Gauri idol wishing for a happily married life ahead.
  • Kashi Yatra – The groom’s party arrives at the wedding venue and the groom grabs an umbrella, walking sticks and some food items to go off to Varanasi or Kashi, renouncing all worldly attachments to pursue religious studies. The father of the bride then intercepts him outside the wedding hall and makes him see the virtues of domestic life. The father of the bride then promises the groom to give his daughter to him in marriage. The groom accepts this proposal and returns to the wedding venue to get married. The umbrella is to be kept with the groom throughout the wedding to remind him of the decision and his duties thereby.
  • Pada Puja – After the groom arrives at the wedding mandap, the parents of the bride washes his feet with holy water, sandalwood, kumkum and milk. His feet are then wiped dry with flower petals.
  • Maalai Maatral – In this ritual, the bride is brought into the wedding mandap and the couple exchange flower garlands as a first step of the wedding. The ritual is repeated three times and the bride/groom tries to evade garlanding by the other.
  • Oonjal – Oonjal generally means a swing. During ritual, the couple is made to sit on the swing. The women of the family surround the swing and sing Oonjal Pattu songs. The elders of the family come one by one and feed the couple milk and banana and bless them. Women from both the families carry colored rice balls around the couple seated in the swing in both clockwise and anticlockwise directions three times before throwing the balls in four cardinal directions to remove evil energy. Older women also go around the couple holding an earthen lamp and pot filled with water three times in clockwise direction. The gentle rocking motion of the swing represents the turbulent situation that life may present to them.
  • Kanyadanam – The bride and groom is then asked to step off the swing. The end of the bride’s saree is tied to the end of the groom’s angavastram. The bride’s mother then applies kajal on the groom’s eyes and the bride’s father washes his feet. Through this ritual the groom is viewed as representative of Lord Vishnu. The groom is then made to sit on the floor at his designated spot. The bride’s father sits facing the groom. The bride is seated on her father’s lap and a coconut is placed on her hands. The bride’s father then supports his daughter’s hands and offers the coconut to the groom together. The mother of the bride pours holy water over the coconut. Through this ceremony, the bride’s parents give her to the groom and request him to take care of their daughter for the rest of their life. The bride and the groom’s hands are tied with a sacred thread to seal their union.
  • Muhurtham – After completion of the Kanyadanam, the groom’s parents present the bride with a nine yard silk saree symbolizing their acceptance of the bride into their family. The saree is draped around the bride’s shoulders while the groom applies vermillion to her hair parting. The bride then goes to change into the saree gifted to her by her in-laws. When she returns to the mandapam, a grass ring is placed on her head, over which the yoke of a plough is placed and a belt made of reed grass is placed around her waist. Water is poured over the yoke. This ritual is a symbolic reminder of the fact that the bride and the groom together have to overcome the challenges of life. The Thaali is blessed by the priest and the groom ties the Thaali, or south Indian equivalent of a mangalsutra, around the bride’s neck. The first two knots of the Thaali are put in by the groom while the third and the final one is put in by the groom’s sister.
  • Saptapadi – In this ritual, the bride and the groom hold each other’s hands and go around the sacred fire seven times. Mantras are chanted by the priest which depicts the seven sacred vows of a marriage. This ritual marks the symbolic beginning of the couple’s journey as husband and wife. The groom then holds the bride’s left toe as she steps over a grindstone. This symbolically represents the solidity of their union.

Post-wedding Rituals:

  • Reception –Once the wedding is over, it is followed by a formal reception in the evening where the guests are treated with a lavish vegetarian dinner. The newly weds are seated on a throne like chairs on top of a stage where they can meet the guests.
  • Sammandhi Maryathai – During this ceremony, The two families exchange gifts and the bride prepares to leave her paternal home. She is bid an emotional goodbye by her parents and relatives after they have prayed to God.
  • Paaladaanam – Before their departure, the bride and the groom lie face down and seek the blessings of the elders. The groom then escorts the bride to his home.
  • Grihapravesham– Once the bride reaches the groom’s home, she is given a warm welcome. The mother-in-law performs arti and escorts her inside the house where she is led to seek the blessings of the family deity first.
  • Valeyadal – This ritual refers to the formal introduction of the bride to the members of the groom’s family who offers her gifts. Several games are played to break the ice between the bride and the groom.
  • Maruvidu Varudal – Three days after the wedding, the couple visits the bride’s paternal home. They are welcomed and are fed a delicious lunch. The bride’s parents give the couple gifts. This ritual marks the end of all the wedding celebrations.

For a note, the most important aspect of any wedding is the wedding ensemble of both the bride and the groom but more stress is laid on the bride’s attire. It is selected much in advance and the accessories to go with it are also decided way before the wedding. A Tamilian bride looks every bit of a Goddess on earth in a beautiful kanjeevaram silk sari, wearing traditional gold jewellery from head to toe and showing off her long braid accessorized with hair jewellery and flowers. The groom, on the other hand, wears a dhoti and kurta or a sherwani if he wants. Ensure that the wedding outfits for both are decided and kept ready with all the accessories much in advance.

Traditionally, the whole of this wedding arrangements starting from choosing a bride or a groom were arranged by the family members. But in recent times, most of the families rely on advertising marriage ads in newspapers and online wedding portals to get the best match for the prospective bride or the groom. releaseMyAd, being an authentic online newspaper ad booking agency assists people to place their advertisements in any renowned newspaper of their choice. releaseMyAd has served more than 3 lakhs of customers and have more than 10 years of experience in the advertisement industry. You can advertise in more than 270 newspapers across the nation. 

To book Tamil matrimonial advertisement in the newspaper, you just need to click on the link You can also email us at if you have any query related to your matrimonial ad. You can connect with us at 9830629298 via call or WhatsApp or take the help of the Live Chat support which is available for 24 x 7. 

The Best Tamil Daily to publish a Newspaper Advertisement in Coimbatore

Tamil, a South Indian language, is considered to be one of the longest living classical languages of the world. Recorded Tamil Literature that is more than 2000 years old is said to exist. Some epigraphic inscriptions on rocks found by the Archaeological Survey of India date back to around the 3rd Century as well. 

Apart from the state of Tamil Nadu and the Union Territory of Puducherry, Tamil is spoken vastly by the people of Sri Lanka, Malaysia, and other parts of South-East Asia. Coimbatore, the region where the famous Kovai Cora Cotton Sarees are manufactured is a place where Tamil is an Official Language.

Often called the ‘Manchester of South India’, it consists of a population of more than 12.5 Lakhs approx. consisting of multiple language speaking communities. Various Newspapers and other Media Companies have their branches operating in the City.

Top Tamil Newspapers of Coimbatore in terms of circulation are as follows:

  1. Daily Thanthi: 1,22,795
  2. Dinamalar: 1,74,215
  3. Dinakaran: 1,53,292
  4. The Hindu, Tamil: 31,465
  5. Dinamani: 24,956

Different Ad Formats and Categories:

Classified Advertisement

Ad Formats are of three types such as Classified Display Ads, Classified Text Ads, and Display Ads. You need to select any one of these to book Ads.

Classified Display Ads are the mini-versions of Display Ads. These are published in the Classified Section of a newspaper along with the Text Ads. They can be attractively created with photos, fonts, and colors. 

Text Ads or Run-on-line Ads are the most simplest and low in cost Ads. They only consist of words but several enhancing features can be used to highlight them.

Newspaper Display Ad

Display Ads can be posted on any page and the position of the Ad can be customized according to the need to make it more visible. 

Different categories like Matrimonial, Property, Education, Recruitment, Business, Public Notice, Change of Name, and more are available to publish the Ads. You can select them by visiting the page. 

Next, select the Locations/Packages, compose the Ads, select the dates and make the payment to complete the process.

About releaseMyAd:

releaseMyAd is an online Ad booking website that incorporates the idea of Smart Media Buying. It uses the information on historic Ad pricing and vacant Ad inventory to its advantage in providing customers the opportunities to book an newspaper Advertisement quickly and affordably. It offers a good deal of Offers and Discounts as well.

To know more about Tamil newspaper advertisements in Coimbatore, please contact at 9830629298.

The Best Tamil Daily to Publish a Newspaper Advertisement in Chennai

If you are from Chennai and pretty confused about which newspaper will give you the maximum response in  terms of publishing an advertisement, then this article is for you. Here I am trying to discuss the best newspapers published in Chennai in respect of aspects like, circulation, readership etc. 

When it comes to advertising your service or product, the most important thing you have to keep in mind is the nature of your target consumer. Tamilians are very emotional and rigid about their language. So there will be no better way to hit them by a catchy advertisement published in Tamil. Forget South Indians, when it comes to mother tongue we all are more or less sensitive.

Circulation of a newspaper is the number of copies distributed on an average day.  And readership defines an estimate of how many readers a publication has. 

Top Tamil dailies in Chennai Newspapers are-

  1. Daily Thanthi: Daily Thanthi  is the number one Tamil daily newspaper in terms of both circulation and readership. It circulates in Chennai, Coimbatore, Madurai, Dindugal, Trichy, Salem, Tirunelveli, Nagarcoil, Cuddalore, Vellore, Erode, Bangalore, Puducherry and Thanjavur. So if you are thinking that Daily Thanthi is the best option for your advertisement then the most easy and hassle free solution is releaseMyAd. Apart from being the number one online media buying platform India, it is the authorised online partner of Daily Thanthi. Booking a newspaper advertisement from your home  is just a few clicks away now. Not just Daily Thanthi to check out the rates of other papers and booking procedures, visit our page

    Daily Thanthi’s circulation and monthly readership rates are 4,82,722 and 23,149,000 respectively. 

Tamil Ad in Chennai Newspapers
  1. Dinamalar:  Dinamalar is a National Tamil daily newspaper with the circulation rate of 1,08,340. Book advertisements in Dinamalar to reach out to readers in Chennai, Pondicherry, Madurai, Coimbatore etc. You can publish advertisements in different categories with releaseMyAd, namely; Matrimony, Recruitment, Business, Property, Service, personal, Public Notice, Education and Astrology etc. 
  2. Dinamani: Dinamani is a daily Tamil newspaper printed and published from Chennai, Coimbatore, Vellore, Trichy, Madurai, Tirunelveli, Dharmapuri, Bangalore, and New Delhi in India. You can place different format  advertisements like Classified text, Classified display and Display in Dinamani. Classified text is a standard running text format charged as per character or word or lines. In Classified display, one can add image, logo, different fonts etc which is more eye catchy than classified text.  And Display can be of any size and publish in any newspaper page. Classified text and Display both are charged per sqcm basis.
  3. Hindu-Tamil: Hindu-Tamil is the Tamil daily newspaper published headquartered in Chennai. It’s printing centers are at Chennai, Coimbatore, Madurai, Tiruchirappalli, Thiruvananthapuram, Bengaluru and Tirupathi. The daily has substantial regional, national and international news coverage.

You can book any advertisement via releaseMyAd by 3 simple ad booking steps-

  1. Selecting the newspaper, edition and appropriate category.
  2. Composing the ad matter with specified tools.
  3. Selecting the release date and lastly payment.

We have our expert designer team to compose the ad matter in a more impressive way which will surely draw the attention of the readers.Also you can check the ad status anytime by your unique ad booking id till printing.Our customer care executives are always there to help you out in any problem, may it be booking related or payment methods. You can chat with our customer care team 24*7 by visiting our website. Feel free to call or WhatsApp our helpline number 9830629298  or write us to