Joy, Excitement, Food and Rituals of a Gujarati Wedding Ceremony

When we think about Gujarati weddings, the songs “Nagada Sang Dhol” and “Dholi Taro” comes to our mind. The sounds of Dhol, Nagada, Murli, Turi, Taturi are the first that you would hear when you attend any Gujarati wedding. Gujarat is the land of culture, colors and delicious food. People of Gujarat financially well-off and also have a rich culture. Their weddings are very traditional, ritualistic, and grand which includes their food, decorations and their attires. All the rituals are followed very carefully and with complete dedication. Gujarati weddings are packed with fun-filled events including the Garba nights and the delicious vegetarian food that they serve in the wedding. 

The Gujarati Wedding ceremonies have three parts including the pre wedding rituals, wedding day ceremonies and post wedding ceremonies. Let’s have a look about the rituals and ceremonies that take place during the marriage in any Gujarati family.

Pre Wedding rituals and ceremonies :

  • Chandlo Matli – When the marriage gets fixed between the two families, this ritual is performed. During this ritual, the father of the bride along with four other male members of his family visits the groom’s house and applies Chandlo – a red circle made of vermillion at the center of the forehead. They bless the groom and offer him Shagun.
  • Gol Dhana / Sagaai – Gol Dhana means coriander seeds and jaggery. This ritual is performed a few days before the wedding  which also means the engagement ceremony in other cultures. The bride’s family visits the groom’s family and presents them with gifts of sweets and savories. The bride and the groom exchange rings. Five married women, each from the bride’s and groom’s family blesses the couple-to-be for a happy married life. A small feast is arranged for members of the two families. 
  • Ganesha Sthapan – Also known as Ganesha Maatli is said to be the beginning of any wedding ceremony or ritual. During this ceremony, both the families of the bride and the groom perform a Ganesh puja at their home a few days before the wedding. Everyone prays for their happy and successful married life.
  • Mandap Mahurat – This ritual is performed to start the arrangements of the wedding. Both the bride’s and the groom’s family performs this ritual. The priest performs a puja at the house especially praying to Lord Ganesha and seeking his blessings to remove all obstacles from the couple’s paths before their union.
  • Mehendi – Mehendi ceremony takes place two days prior to the wedding day. Henna paste is applied on the bride’s hands and feet. The initials of the groom are incorporated in the design. Other women in the family also apply mehendi. Wedding songs are sung by women at the venue during the mehendi ceremony.
  • Pithi – Pithi is almost similar to haldi ceremony in which a paste of sandalwood, turmeric, saffron, rosewater is applied to the bride and the groom by friends and family at their respective homes. The turmeric included in the paste is considered auspicious.
  • Sangeet Sandhya / Sanji – This is the most fun filled ceremony in the Gujarati wedding and is observed during the evening a day prior to the wedding. Both the bride’s and the groom’s family get together at a common venue and perform songs and dance especially traditional Dandiya and Garba dances. 
  • Mameru – Also known as Mosalu, this ceremony takes place one or two days prior to the wedding day. The groom’s maternal uncles, Mama and Mosa, visit the bride’s house with presents for her, ahead of her wedding day. Traditionally, the gifts include her bridal dress – a Paanetar saree, jewellery sets and chura, along with sweets and dry fruits.

Wedding Day Ceremonies :

  • Varghodo – This ceremony is the Gujarati wedding version of a Baraat. The groom arrives at the bride’s house on a horse and is followed by a dancing procession led by his family members and friends. 
  • Ponkvu – The family of the bride welcomes the groom’s Baraat with the ritual of Ponkvu in a grand way. The bride’s mother welcomes the groom with Aarti and Tilak after which she playfully pulls his nose while he tries to escape.
  • Jaimala – Both the bride and the groom exchange garlands as they formally meet each other for the first time on their wedding day. During Jaimala, they exchange the garland twice while playing a game where their relatives lift them higher so that they don’t get snared first.
  • Madhuparka – The mother of the bride leads the groom to the Mandap. She washes his feet with milk and water and then offers him Panchamrut, a drink made of ghee, honey, sugar, milk and yogurt. While the groom is busy in the wedding ritual, the bride’s sisters take advantage of this opportunity and hide the shoes of the groom. 
  • Antarpaat – In this ceremony, a curtain is raised between the bride and groom. The bride is escorted to the mandap by her maternal uncle. During the course of this ritual, the curtain is lowered.
  • Kanya Daan – The bride’s father washes the groom’s feet with milk and water, after which he gives his daughter’s hand to him and blesses the couple. Kanyadaan is the moment when the bride’s father gives his daughter’s hand in the groom’s hand.
  • Hasta Milap and Varmala – The priest ties the bride’s saree to the groom’s shawl in this ritual known as the hasta milap. After that, a cord is tied around the couple’s necks by the elders in the family to ward off evil, which is known as varmala.
  • Mangal Pheras – The bride and the groom circle around the fire four times, each with its own special meaning and commitment – Dharma, Kama, Artham, Moksha. The priest chants sacred verses from the scriptures asking the couple to repeat them. The married couple then seeks the blessings of the elders. 
  • Saptapadi – The bride touches seven betel nuts placed at regular intervals along a straight line with her right toe. The groom helps her to perform the task. The bride and the groom then repeats the seven sacred vows during this ritual.
  • Sindoon Daan – The groom puts vermillion or the sindoor on the bride’s hair parting and ties the mangalsutra around her neck. 
  • Kansar – The bride and groom feed each other with sweets at the end of the wedding ceremony. 

Post-wedding Rituals and ceremonies :

Gujarati Matrimonial
  • Saubhagyavati Bhava – To bless the couple, seven married women are invited to the bride’s place. While blessing the bride, these seven women recite the three words, Akhanda Sauvagyavati Bhava which means may your married glory remain forever.
  • Chero Pakaryo – This is a fun-filled ritual where the groom tugs at the saree of his mother-in-law where he asks for gifts from the bride’s family.
  • Ashirwad – The couple seeks blessings from all the elders of both the families.
  • Vidaai – The bride bid a tearful goodbye to her family and headed towards her husband’s house.
  • Ghar Nu Laxmi – After the bride reaches the groom’s house, she is warmly welcomed by her mother-in-law with an arti and tilak. She then enters her new home after knocking down a pot full of rice with her right foot.
  • Aeki beki– This ceremony is a very joyous ceremony after the hectic wedding schedule. A bowl filled with milk is put in front of the newly wed couple and a ring is dropped in it. Both the bride and the groom then have to find the ring, and whoever wins, gets a gift. It is also believed that whoever finds the ring first will be in control of the family and rules the marriage. 
  • Reception – After the rituals are over at the groom’s end, the groom’s family organizes the wedding reception. The guests at the reception party include mostly the near and dear ones of the groom’s family.

Gujarati families prioritize in finding the best match for their children and they depend mostly on Gujarati matrimonial advertising to find the correct life partner. Newspapers are always considered as the most trustworthy source which helps in finding suitable life partners. releaseMyAd is considered as the ideal platform to place your Gujarati matrimonial ad in the newspaper. Being an online ad booking portal and INS accredited, serving for more than 10 years in more than 270 newspapers, it allows the advertisers to check ad rates directly and place the ad in the newspaper in a hassle free manner. You may select among Sandesh, Divya Bhaskar, Kutchmitra, Gujarat Samachar, Nav Gujarat Samay, and Bombay Samachar. These newspapers good readership and circulation numbers. 

So, for placing a Gujarati matrimonial advertisement in the newspaper, just click on the link You can also write to us at if you have any query related to your matrimonial ad. We are available at 9830629298 via call or WhatsApp  and 24 x 7 Live Chat support. 

The Best Gujarati daily to publish a Newspaper Advertisement in Ahmedabad

About the city:

Ahmedabad, India’s first UNESCO World Heritage City is also an important industrial Hub. It is ranked second in the list of the major cotton producers of the country. Following the effects of liberalization since 1991, it has concentrated a larger portion of its resources into activities like Construction, Commerce and Communication. 

The urban population living in the City is estimated to be 63,57,690. It has also been made a part of the hundred Cities to be developed under the Smart Cities Mission by the Government of India.

About the Language:

The Official language here is Gujarati which is widely understood and spoken. The local government has even made it compulsory for school students in the primary and secondary levels to learn Gujarati. 

It is therefore of great value to pitch the advertising content in Gujarati to make it more accessible for the people living there. 

The top five Gujarati Newspapers of Ahmedabad are :

Gujarati Ad in Ahmedabad Newspapers
  1. Gujarat Samachar with circulation of 6,75,257,
  2. Divya Bhaskar with a circulation of 4,52,942,
  3. The Circulation of Sandesh in Ahmedabad is around 3,35,885,
  4. Nav Gujarat Samay has a circulation of 2,00,000,
  5. Gujarat Today with a circulation of 10,000.

Ad Formats:

Display Ads are an ideal choice to increase brand recognition. It can be published on any page of a paper and appealing colors, images and fonts can be used to engage the buyers. These Ads can be tailor-made according to your needs.

The other formats are Classified Display and Classified Text Ads. These are low-priced and published on the Classified section. They too can be effective enough to do the work. 

How to book an Ad:

  1. Select a Newspaper  by following the link.
  2. To book a Classified Ad, click on the icon ‘View Details’ beside Classifieds, otherwise just select a Category on the page like Appointment, Public Notice, etc. to book a Display Ad.
  3. Select a Location or an Ad Package,
  4. Compose the Ad in Gujarati or English, use enhancements to improve the look of the content,
  5. Select a Date, upload documents if required.
  6. Pay for the Ad.

releaseMyAd assures its customers of instant booking and confirmation. We help you plan an Ad campaign and choose Gujarati newspaper at the lowest price ever. We are determined to make advertising simple and effective for you. To know more about our offerings please visit the Page or call us at 9830629298.

The Best Gujarati Daily To Publish A Newspaper Advertisement In Surat

Surat being the Eighth largest city of India in terms of population & 4th fastest growing city globally giving an ad in Gujarati daily can give you more attention to your ad matter. Regional Newspapers are always in demand than the others because they not only cover local news but also they cover national and international news.

Here I am Going to discuss the best newspapers published in Surat on the basis of  circulation, readership etc.  If your target audience is in Surat it is a best idea to not go for a national Papers but rather a regional one instead and because of this Advertisement in the local language is the best way of getting the quickest response as well as Many people living in Rural areas are comfortable with local languages this helps to increase the readership.

  • Top Gujarati Language Newspapers Of Surat Based On Circulation And Readership

Let me discuss with you some important lists of leading Gujarati Newspapers based on circulation & readership which allows you to make the right decision while choosing the right newspaper.

SandeshSaurashtra SamacharGujarat Samachar
Divya BhaskarNav Gujarat SamayKutchmitra`
Bombay SamacharAhmedabad ExpressGujarat Mitra
PhulchhabJaihind DailyGujarat Today 
Gujarati Midday AkilaJanmabhoomi
Ads in Divya Bhaskar

Among these Gujarat Samachar is considered to be the No. 1 regional language daily, followed by Sandesh has the second highest readership in Surat whereas Divya Bhaskar, Gujarati Mitra  has the most widely circulated and read Gujarati newspapers and is largely preferred for advertising.

You can easily place your advertisement in any of these Gujarati Newspaper easily through

  •  Different Ad Type

So to book any advertisements in Gujarati newspapers, you can take your pick from classified ads via any of the following formats.

  • Classified Text: For all  newspapers, enhancements like s color, Bold can be added to the ad according to the advertisers choice.there are charged on the basis of number of lines used in ad matter.
  • Classified Display: These ads consist of Text ads with pictures.
  • Display: Display ads which can be on any page and of any size or colour, You may use images, logos, and graphics along with texts while booking classified display ads, according to our choice. These  ads are more expensive than text ads as these are charged by the square centimetre of the ad area used.

Our portal is designed in such a way so that advertisers can book their Ad without facing any Difficulties.Even if you face any problem, Our releaseMyAd executive is there to help you always. releaseMyAd not only provides various discounted packages but also offers so that it can be cost effective & affordable so that placing  ads enables The advertisers to choose from a wide range of options to fulfill their advertising goals.

  • Ad Booking Step:

Just follow Three basics steps to book your ad:

  • Contact Details:

Mail us at, or call us at 09830629298.