Advertising | Newspaper Advertising Encyclopedia

May 11, 2020May 11, 2020

Types of Newspaper Advertisements

For any advertiser, it is really important to understand their requirement for putting up the ad. Before they place the ad in any newspaper, it is really important to figure out the purpose behind putting up the ad, an approximate budget, and what is the tentative feedback expectation. This helps the advertiser to make the advertising process pretty effective. But before anything first an advertiser needs to know about the different formats of Newspaper advertisement to make him/her ad decisions better.

The newspaper advertisements can be divided into three broad types based on :

Content matter
Purpose
Price
Location in the paper
Costing criteria

Let’s start with the types of advertisements to have a better understanding.

Display Advertisements – Display advertisements are premium ads that appear in a newspaper. These ads are the most costly one that is possible to place in a newspaper. There is an absolute reason behind it’s high cost, i.e., These kinds of advertisements allow an advertiser to put up creative content and creativity attracts customers. In the case of Display advertisement, an advertiser puts up the design that includes both text and images along with amazing colors, logotypes, Clip arts, and many more. Thus the purpose of putting up these kinds of ads is gaining more feedback. Generally, these kinds of ads are often placed by Business organizations, Educational Organizations, and Corporate organizations. These ads can be of different sizes and can be located on different pages throughout the newspaper except the Classified page which is dedicated to the Classified Advertisements. It is costed based on the size per sqcm. which varies from paper to paper. Surveys have proved that according to the general human reading behaviour the odd number pages, front page, and the back page acquires most of the attention. Thus, almost all newspapers placing a display ad in these pages cost more than placing it on any other page.

Classified Display Advertisements – Classified Display Ads are almost the same as the display ads. Except for the location in the newspaper. These appear only on the dedicated classified page in all newspapers. It is more visually appealing than classified text ads. Here customized font, color, logo, or image can be added to make the ad visually more effective for the target readers. These ads are charged based on per sq.cm. Generally, classified display ads are placed to communicate with a very specific group of readers which will fulfill both side requirements.

Classified Text Advertisements – Classified Text Ads are the most cost-effective advertisements in any Newspaper. The Ads appear in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed. Thus, it is also known as Run-On-Line ads. Rate is charged per Line/Word/Character basis. Generally, this is not chosen for Obituary and Remembrance ads, because of not allowing any incorporation of pictures.
After understanding the ad formats, it must be easier for you to easily decide which one is suitable for your requirements. Now make your ad booking easier, book through releaseMyAd. Click on and book your ad hassle-free from any time anywhere just using your internet connection. It will save both your time and money. In case you face any problem you can also get assistance by calling at 9830629298. All the best for your next ad booking.

May 11, 2020May 11, 2020

Know How Are Sambad Classified Ads Priced!

As countries around the world are modernizing, Technologies are developing. With the development of technologies in India we have witnessed the advent of releaseMyAd, because of which ad booking has become much easier. releaseMyAd is introducing you to a way to book your Sambad classified ad from the comfort of wherever you are. Whether you are in an urgent meeting or you are enjoying the weekend to freshen up your mind for better ideas, you can now book your ad online in just a few steps. Visit releaseMyAd to book your ad.

The different formats for Classified advertisement booking are :

CLASSIFIED DISPLAY ADVERTISEMENTS

These types of ads are designed creative ads which come under classified section as per your choice. Ranging from a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and other.

CLASSIFIED TEXT ADVERTISEMENTS

These types of ads are simple text ads which come under classified section as per your choice. The ad appears in a particular classified page in the newspaper. It includes a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and others.

Sambad classifieds has several categories for advertisement which include Matrimonial, Lost and Found, Obituary, Public Notice, Change of Name, Business, Education, Remembrance, e.t.c.

By visiting releaseMyAd’s website you can book the ad in just 3-steps :

Click on https://sambad.releasemyad.com/tariff/Sambad-Classifieds-Advertisement-Rate-Card

Choose the type of advertisement of your preference.
Choose the advertisement category and reach step 1.

Step 1 : Selecting Newspaper And edition

In this step you need to select a newspaper of your choice and a preferred edition for publishing the ad.

Step 2: Selecting sub-category and composing ad matter / Uploading design

In this step you need to compose a text ad in case of classified text or upload the designed creative in case of classified display or display ads. A proper sub-category must be selected in case of classified text ad as it will determine the location of the ad.

Step 3: Selecting dates and making Payments

In this step you need to select the dates according to your preference. Selecting more than one date is allowed. After selecting the dates you need to put your details to create an account or you can also log in if you already have an account with us. And then select the payment method, after checking the final price, and click on MAKE PAYMENTS.

If you are still having any questions, call releaseMyAd at 9830629298. Our highly experienced executives are there to help you. Or you can directly chat with us by clicking on Live Chat Option.

releaseMyAd is always there to help you book an ad for your requirement from your comfort zone. Thus we are there to provide you with complete guidance for booking any kind of advertisement in Sambad. releaseMyAd with it’s effective experience will always be there with you from the start to the end to make your ad campaign effective. So, go and plan your ad campaign for Sambad newspaper and hold the hands of releaseMyAd by booking through us to make this journey more effective and easy.

May 6, 2020May 6, 2020

What Matters Most With Newspaper Advertising?

Advertising is a broader concept that does not have any single role to play. It has a great influence on the consumers for whom the ad has been made. Advertisements proved to be a very effective way of communication. It could be possible because of the audience’s trust.

Similarly, newspapers could prove it’s position because of the readers’ trust. Newspapers with it’s authentic and quality content continued to serve it’s readers and at the same time, the readers kept trusting on it. Maybe that is why the reliability factor of newspaper advertisements is what matters the most.

Newspaper ads are easy to trust because publishing houses make sure nothing fake goes on the paper. There are different types of advertisements that appear in a newspaper, which vary from classifieds to displays. Classifieds again has several subdivisions dealing with different kinds of requirements. Some categories require a legal document to be provided to the publication house in order to prove it’s authenticity and some do not, but the newspaper publication houses do cross-check enough so that any advertisement makes no harm to any of it’s readers.

Newspaper’s existence had been under the question mark for several times, majorly after the rapid development of TV and the Internet. But still, Newspapers managed to run the race maintaining a quite impressive record. Till today, many corporates, professionals, and individuals are still there for putting up newspaper advertisements. It’s not just the advertisers who prove their trustworthiness to the publication house, for putting up their ad. But it is also the publication house who assures how many readers it reaches to, with circulation and readership figures.

If you are also thinking about advertising in newspapers but are not being able to decide, then here are 5-reasons why you should go for newspapers before choosing any other medium.

Newspaper advertisements have assured reach.
Newspaper ads are the most trusted ads than advertisements of any other medium.
It gives you plenty of options at varying prices. You just need to be smarter and wiser to take the correct ad decisions.
Newspaper advertisements help you to reach your very specific target group.
The newspaper ad booking procedure has just got simpler with the advent of releaseMyAd.

“releaseMyAd” sounded new? okay. Let me explain to you about it.

releaseMyAd is an online ad booking portal which is authorized by almost all the reputed newspapers in India. So you can now book your ad anytime from anywhere that too with enjoying complete assistance just by calling at 9830629298. Or you can chat with us by clicking on the Live Chat option after visiting the website.
I hope this article could clear out your confusion. Now if you want to book your ad visit https://www.releasemyad.com/newspaper-advertisement. Book your ad effectively and attain your brand image in the market while gaining the trust of the readers more effectively, because that is what always mattered.

May 6, 2020May 6, 2020

How to design a newspaper ad?

Designing is very important for marketing. It is similarly a very important part of the Advertising process. Experts say that spending money, time, and effort for designing never gets wasted. It always gets you expected feedback if done properly. As the days passing by designing is becoming a more integral part of the communication process.

Following the new trends of newspaper advertisement, whether it is a print ad or it is an audiovisual ad, content is playing a major role. It is getting used as a weapon to attract more viewers and turn their minds. Also, effective planning and designing of Ad content proved to be a successful instrument for increasing the number of potential consumers and their brand loyalty. Thus, the content has become that one major factor using which every company is fighting to get distinguished and stand outside the box.

Nowadays, advertising is not just filling up facts in the ad spaces. It is more of the content with which your readers will be able to connect. For eg: I hope most of us have seen the print ad of Fevicol which was showing the Jai-Veeru Jodi of famous Indian Movie “Sholay”. To Indians, this Jodi is everlasting and unbreakable and that is exactly the concept that Fevicol used to promote its product as the strongest adhesive in the market.

Maybe this is why after the existence of so many other dairy companies, Amul is the Best known in India. It never fails to come up with new ad illustrations in case any happening in the society, be it Narendra Modi getting elected as the president or be it Sachin Tendulkar scoring a century.

Designing is just not creating a graphic using colors, texts, and logos. Even in the case of Classified advertisements as well it is really important to design your texts properly. Your text arrangement should be short, crisp, and apt. to pass a clear message to the readers. Texts will obviously vary from category to category but the arrangement must be effective based on that. Inclusion of proper details as in mobile number, Qualification, e.t.c. can make the advertisement effective. If the ad is booked through releaseMyAd you can get complete assistance for forming an effective text ad.

May 5, 2020June 17, 2020

Want to Place Public Notice Ad in Sanmarg Newspaper? Know how!

If you are looking to place an public notice advertisement in Sanmarg then releaseMyAd is the most easy and hassle free platform to do that. releaseMyAd is the largest online advertisement booking portal in India and it is the authorized online partner of Sanmarg as well.

The purpose of placing a public notice advertisement is making an announcement regarding some information or event which is concerned to general public. Intended marriage notice, Lose of share certificate, Court notice, Property notice , any Fraudulent activity notice, Government announcements are some examples of Public Notice.

In certain cases, to book a public notice in Sanmarg one might need to provide certain legal documents which proves the legitimacy of the claim. To know more click on the link below-https://sanmarg.releasemyad.com/rates/public-notice

Here I am listing down some easy simple steps to book a public notice-

Select the edition or package of your choice.
Upload the ad matter,
Select the publishing date, and lastly make the payment.While booking online with releaseMyAd, you do not need to pay anything extra. In fact, you get to book your ads at the lowest industry prices. Moreover one can track the progress of ad as it gets processed for printing.

For any query feel free to call at our helpline number 9830629298 or write us to book@releasemyad.com.