newslearn2 | Newspaper Advertising Encyclopedia

September 28, 2020September 28, 2020

Newspaper Classifieds: A Lifeline for Millions!

Classified advertisements are a form of advertising that is most commonly seen in newspapers. These advertisements are much cheaper than other larger advertisements (such as display advertisements, which take up a lot more space and contain more elaborate designs). Classified advertising has existed for over two hundred years, and still remains one of the most popular forms of advertising.

Classified advertisements are typically short, as they are charged on the basis of number of lines or number of words used. These ads are one newspaper column wide and an average classifieds page in a standard broadsheet newspaper can contain over 60 classified ads.

Classified advertisements are very easy to book as all one requires to do is compose a short copy of the advertisement, containing all the relevant information as well as one’s contact details. For those seeking to design more complex advertisements or with more elaborate designs, many publications and agencies offer specialised services.

The ease of booking a classified ad helps individuals as well as small business owners reach their respective target audiences by focusing on the specific ad category, such as property, vehicles, retail, public notice, matrimonial, business etc. This makes the advertisements attractive to people who are serious about transacting with you. Another major advantage of classified ads is that of localised targeting. If you want to sell machinery or car parts in Kochi, placing such an ad in the Kochi edition of a national newspaper or a local newspaper that is circulated in Kochi is most effective as your customers are located there.

In India, a very large number of people run family businesses, small proprietorships or are traders. Classified ads are an extremely important medium for them to advertise as they often lack the budgets for advertising in other media spaces such as billboards, TV or radio. Classified ads are also extremely helpful for a host of other purposes such as personal ads, lost and found ads as well as ads that must be published as a legal requirement such as change of name ads. These ads all appear in the classifieds section in a newspaper.

Book your newspaper classifieds through releaseMyAd, India’s largest self service ad booking platform with a strong nationwide presence and a wide network of advertising partners across India. releaseMyAd, with its more than a decade of experience in the ad booking industry, helps you reach out to your target audience in your chosen location. Offering you guidance and support with booking your ad right till the time your ad is successfully published, releaseMyAd helps to make booking your newspaper classified ads online a simple and seamless process.

September 28, 2020September 28, 2020

A Matrimonial Ad in Eenadu Could Get You The Perfect Partner!

The word ‘Eenadu’ in Telugu means ‘today’. Eenadu is the most circulated Telugu language newspaper in the two Indian states of Andhra Pradesh and Telangana. Eenadu was founded on the 10th of August, 1974 by Ramoji Rao in Visakhapatnam. Since its launch almost 50 years ago, Eenadu has grown to become one of the most reputed regional language daily newspapers, ranking fourth among all Indian regional language dailies according to the Indian Readership Survey (IRS) in the first quarter of 2019.

Today, Eenadu has an estimated circulation of more than 1.6 million copies on an average day. There are various editions of the newspaper throughout the Telugu-speaking region of India, i.e. the states of Andhra Pradesh and Telangana, as well as editions for other cities such as Chennai, Bangalore, Mumbai and New Delhi.

In the Telugu-speaking region of India, just like in the rest of the country, arranged marriages have been the tradition since time immemorial. Marriages are viewed as one of the most important events in a person’s life, and as such, are regarded as highly auspicious events. Therefore, a great deal of importance is given to a marriage in Indian cultural life, and finding the perfect partner has been regarded as all the more crucial.

Traditionally, the prospective bride or groom are typically selected by members of a person’s family, as it is believed that a marriage is not just the union of two individuals but of their families as well. As times have evolved and more and more people are preferring to find their life partners through matrimonial sites, the matrimonial column in newspapers are still widely popular among certain sections of society.

Publishing your matrimonial advertisement in Eenadu enables you to reach out to a wide Telugu-speaking audience in Andhra Pradesh, Telangana, as well as other parts of India. Newspapers still are an integral part of Indian households, and publishing Eenadu matrimonial classifieds is an effective way to discover your potential soulmate.

Book your Eenadu matrimonial ad through releaseMyAd and make finding your perfect partner a hassle-free affair. Whether you’re located in Hyderabad, Visakhapatnam or any other part of Andhra Pradesh or Telangana, or any other city in India, you can place your Eenadu matrimonial ad through releaseMyAd and get the best rates. releaseMyAd, with its vast experience and rich expertise in the ad booking industry, helps simplify your search for the perfect bride or groom. With its pan-India network of advertising partners and strategic ad placement techniques, releaseMyAd promises you a seamless ad booking experience.

September 25, 2020September 25, 2020

Here’s How An Ad in The Times of India can give you the Traction your Brand Beeds!

The Times of India is owned and published by Bennett Coleman & Co. Ltd., also known as The Times Group. The Times of India is the world’s largest selling English daily newspaper and the foremost name in India when it comes to English language journalism. It was founded in 1838 and its rich 181-year legacy has made it a reputed news brand both in India and abroad.

As India’s most known and respected daily newspaper, The Times of India has an estimated daily circulation of 2.8 million copies across the country. It is the oldest English language newspaper in India and the second-oldest Indian newspaper that is still in circulation since its first issue was published in the year of its foundation. In the year 1991, the BBC declared The Times of India to be one of the world’s top 6 best newspapers.

That being said, The Times of India has an immensely large readership across the length and breadth of India, as well as abroad. Its reputation for high calibre journalism, impeccable standards of reporting and refined quality of English over the ages have made it one of the most prestigious news publications in the country.

As a newspaper of high repute and vast circulation, it is without doubt that The Times of India is a favourite among both readers and advertisers alike, from all corners of the country. In a country like India, newspapers are held in extremely high regard as a source of the latest news and information on a variety of topics as well as ongoing events around the world. Placing an advertisement in The Times of India, therefore, helps you reach out to an extremely wide readership.

The classifieds section of The Times of India is highly coveted by advertisers seeking to reach their target customers at an economical price. From matrimonial ads to property ads, services ads to public notice ads, Times of India classified ads guarantee you a wide reach.

Book your Times of India classifieds through releaseMyAd. releaseMyAd helps you leverage the extensively large audience base of The Times of India to reach out to the people you want. releaseMyAd offers you more than a decade’s worth of experience in the ad booking industry, coupled with its rich expertise in the field of classified advertising. Harness the power of Times of India classified ads through releaseMyAd and convert readers into prospective customers.

September 23, 2020September 23, 2020

The Relevance of the Newspaper Advertisement in Today’s World

Over the past two decades there has been a significant change in the way we consume content. From printed newspapers and magazines to their online counterparts, media consumption patterns have undergone a paradigm shift. It’s no surprise that digital is indeed the future of media. But does it mean the end of print media as we know it?

Not so fast. As much as we may prefer reading the news as well as getting other stories on our handheld personal devices, it would be impossible to deny that printed newspapers and magazines still play an extremely important role in today’s world. While the future of newspapers may still be a hotly debated topic, newspapers are a ubiquitous feature in the majority of Indian households, and will be for a long time. This is because newspapers are one of the most highly respected forms of print media as they have shaped public opinion for centuries and served as a channel for advertising. In countries like India where there is high public inertia towards change, newspapers will still remain an integral part of people’s lifestyles even with the ongoing digital revolution.

Another key aspect of newspapers is the authenticity of information, as well as the sheer variety of information in a typical edition of any newspaper. It may be argued that the internet offers boundless information on any topic, but a disadvantage of it is the fact that not all the information available on the internet is accurate and verified. Newspapers guarantee quality and correctness.

Additionally, another less obvious reason that newspapers will still remain relevant in the world of media is simply because of aesthetics. Regardless of how convenient the internet may be, nothing beats the look and feel of an actual newspaper. The thrill of holding a newspaper in one’s hands, turning each page and reading text on paper cannot be replaced.

Further, many people in India are technologically challenged and unfamiliar with the ways of the internet. For them, the newspaper still remains the trustworthy source of news and information.

That being said, newspapers are an essential component of advertising. As we all know, newspapers offer valuable space for advertisements. Psychological research has shown that people are more likely to base their buying decisions on the basis of printed advertisements in newspapers in comparison to advertisements on TV or on the radio. Advertising in newspapers is highly scalable and is an easy way to reach a large audience. Therefore, the importance of a newspaper advertisement in contemporary Indian society cannot be overstated.

Newspapers help brands stay at the top of their game. And therefore, whatever your brand message is, you can count on a newspaper advertisement to get it across to your desired audience. If you are wondering how to give ad in newspaper, releaseMyAd is your one-stop solution. releaseMyAd is India’s largest self-service ad booking platform. With its extensive network of advertising partners across the length and breadth of India and more than a decade of rich expertise, you can book your newspaper advertisement without hassle.

September 22, 2020June 28, 2021

What are the advantages of booking a Name Change ad in newspaper online versus publishing it through a local agency?

Name Change ad is a kind of statutory advertisement that is required to be published in newspapers whenever any individual goes through the legal process of changing or correcting his or her name. As name change advertisement is just a legal formality therefore people usually look for the cheapest option available. Nowadays, booking a name change ad online is the better option than going through a local agency. Let’s check out how:

Various online platforms which allow booking of name change advertisements have an array of newspapers to select from as per budget and requirement. A local agent will mostly serve for one or two newspaper from which the customer has to choose. As the options are less with a local agent therefore a customer has to go with whatever is available irrespective of advertisement charges.
The rates quoted by an online newspaper ad booking platforms are transparent and directly as per publication rate card. Local agents often quote dubious rates as there is no separate verifiable source from which customer can verify the quotation.
Local agents usually deal with local regional newspapers and if a customer wants to book a name change advertisement in a newspaper of a different city then it is not possible. Online platforms have different newspapers covering all the states and multiple cities. Therefore, it is always a better option to go online to publish name change ads.
Online platforms have a simple interface and always educate the customers about the proper format acceptable in the newspapers along with tips on composing the ad text. If the customers select a regional newspaper, online platforms ensure a correct translation of the ad text as per customer’s request. Such privileges are often not available with local agents. The customers are not provided with any guidance and translation services are also not available.
Publishing a name change advertisement in newspaper require supporting documents like Notarized Affidavit. Online websites provide proper guidance to a customer before booking an ad about the same. Whereas, if a customer is a layman and does not have much information about supporting documents, there is all probability that he/ she will have to make multiple rounds of the local agent before the ad is published.

To sum up, the better way to book name change ads in newspaper is online through newspaper advertisement booking platforms rather than taking the help of local agents. It not only saves time and money but also allows various choices and options. The flexibility of online procedure ensures hassle-free name change ad booking from the customer’s home or office along with transparent rates and quick service.

With more than a decade of experience in the advertisement industry, releaseMyAd is one such platform which is trusted by lakhs of customers. With 3 simple steps, one can book a name change ad in any newspaper throughout India using releaseMyAd. There are over 100 newspapers both national and regional covering all regions of the country available in the website releaseMyAd. Just by clicking on the following link https://www.releasemyad.com/newspaper/cat/change-of-name one can start the booking procedure. The self-serve interface will guide any customer through the entire booking process. However, if the customer faces any hurdle while booking or requires help with composing text, choosing newspaper and editions, etc. the expert customer support team is available on the Phone/ WhatsApp No: 9830629298. For details drop an email to book@releasemyad.com. For urgent enquiries, visit the website for 24*7 Live Chat option.