May, 2020 | Newspaper Advertising Encyclopedia

May 29, 2020May 29, 2020

Place Appointment Ads In Jobs And Careers At The Best Rates!!!

The Tribune is a credible brand and absolutely fit for getting a wide reach. It is one of the leading English dailies Owned by The Tribune Trust.It is a major Indian newspaper with a worldwide circulation & it is definitely ahead of its counterparts.

Why Advertise In Tribune Newspapers?

The advertisers who wish to advertise in the northern part of the country can choose tribune Display ads to reach out their target market. The Tribune newspaper has a weekly pullout called, Jobs and Careers. With this pullout, the recruiters can show their job opportunities & appoint the best candidates for the organization & the job seekers are updated with all necessary information about the job.

The Tribune offers advertisers the widest choice of its editions in cities: Delhi, Haryana, Punjab, Chandigarh, Jalandhar, Bathinda, Dehradun and Himachal Pradesh.

How To Book An Ad In Tribune Newspaper?

Booking Display ad with releaseMyAd is quite easy & Simple, There are two ways you can book an appointment ad easily through releaseMyAd.

Visit https://tribune.releasemyad.com/display-ad/jobs-and-careers
Select your suitable location (Like Chandigarh, Ludhiana Etc)or you can choose our Exciting discounted package available as per your budget & proceed accordingly.
Enter Name, Contact No. & Email Id.
Select Ad Type as (Display)
Select Ad Design (you can take help from sample ad text just given beside the compose area) or you can upload your own designed matter.
select page preference & compose ad matter if selected.
select the Date, choose preferable offers If available
Preview Ad cost
make payment online through NEFT or Debit Card, Google pay etc whichever is suitable for you.
With the help of an executive Department
- Send your matter through Mail, Whatsapp or Chat to any executive
- Wait till the Rates Given by our expert executive
- Executive team sends the Ad matter to the in-house designing team & once the design is complete it is sent to the customer for approval.
- After approval of the ad matter payment is made by the customer through NEFT or Debit Card, Google pay etc

Focus Day

Tribune Job & careers is a weekly supplement that focuses on recruitment advertisements. This supplement is published every Wednesday.

Minimum & Maximum Ad Size

The minimum ad size to book a display ad in Tribune Job & careers is 8 cm width x 4 height & the maximum ad size is full page size – 33 cm width x 52 height.

So why wait, book your recruitment ad in Tribune Job & careers now!!! Via releasemyad.com

Designing Ad Creative

Booking an ad in Tribune Job & Careers is really very easy with releaseMyAd as our portal is very first of its kind as it is a user friendly comprehensive online advertising booking platform designed in such a way so that advertisers can book their Display ad directly at lowest rates depending on Different category & size without any hassle.

Confuse about the designing of your ad matter, don’t worry. At releaseMyAd.com we have our own expert designing team who are always there to help & guide you with your ad designing of your choice at free of cost. All you get to do is provide us the proper ad matter along with the logo & rest leave to us.

Even if you want to upload your own designed matter, you can do the same.

Page Preferences & Different Page Sizes.

The page preference for booking ad in Tribune Jobs & Careers is:

Any page

Third Page

Back Page

Front Page

The Different Page Sizes For Tribune Job & careers is:

Full page size	33 cm width x 52 height
half page	33 cm x 25 cm
quarter page	16 cm x 25 cm

So why wait place your ad according to given ad size & page preference according to your choice & budget at affordable price with releaseMyAd.

Pricing & Deadline

Pricing of every display ad depends on edition, page preference, ad Type(color/ b/w) & ad size.

Like for example: if you’re booking a display ad in Chandigarh edition(Ad Rate: Rs.1369/ sq cm) ad size: 8cm x 5cm, ad type: color & you select any page option then the cost is 57120(including GST)approx.

To get the best booking experience, place your ad through www.releaseMyAd.com, we provide the best negotiable rate in the market like no other.

To avoid Ad miss, Book your ad in Jobs & Careers with Tribune within the given time frame that is Monday.

Contact Details

Have a query or a doubt regarding the ad booking in Tribune Jobs & careers, just feel free to call us at 09830629298 or mail us at book@releasemyad.com, our ReleaseMyAd executive team is always ready to help & Guide you

May 29, 2020May 29, 2020

History of Malayala Manorama

Malayala Manorama has a circulation of over 2.4 million copies daily and a readership of 20 million making it the 14^th most circulated newspaper in the world and the 3^rd largest circulated newspaper in India. Based in Kottayam, Kerala, Malayala Manorama is the second oldest Malayalam newspaper still in circulation.

Kandathil Varghese Mappillai, founded the Malayala Manorama stock publishing group on 14^th March, 1888 and on 22^nd March, 1890, he brought out the first edition of Malayala Manorama newspaper. Malayala Manorama newspaper belongs to the Malayala Manorama Company which is owned by the descendants, and the extended family of Kandathil Varghese Mappillai.

The newspaper started printing with a Hopkinson and Cope press imported from London for which the Malayalam types were made by Konthi Achari, a local craftsman. The first editor of Malayala Manorama was Kandathil Varghese Mappillai and he made the newspaper secular at the time when newspapers were brought out in Kerala only by the Church. The logo of Malayala Manorama newspaper which is a modified version of the Travancore State’s coat of arms was approved by the Maharaja of Travancore, Sir Mulam Thirunal Rama Varma VI.

Originally, Malayala Manorama published just as a four page weekly newspaper only on Saturdays. In 1901, it began to be published bi-weekly and by 1918 it became a tri-weekly newspaper. Malayala Manorama became a daily Malayalam newspaper on 2^nd July 1928.

In 1938, due to charges brought by the Travancore State against some news publishing, Malayala Manorama was stopped but it again restarted in 1947 under K.C Mammen Mappillai who earlier in 1904 took over Kandathil Varghese Mappillai as editor.

After India’s independence, in late 1950s, Malayala Manorama began to establish itself as one of the prominent regional daily with steady increase in circulation overtaking other Malayalam dailies in Kerala. At that time, Malayala Manorama published only from Kottayam with a circulation of over 28 thousand copies. With the increase in competition, there was extreme eagerness to increase circulation and readership. Under Editor K.M Cheriyan, there was a run-up for faster equipment and national advertising from major companies. Malayala Manorama established its printing centre at Kozhikode in 1966 and offset press at Kottayam. Due to this expansion it became the leading Malayalam daily in Kerala by 1970, with a circulation of over 300,000.

The 1980s saw restructuring of the organisation under the helm of K. M. Mathew who took charge in 1973. With better journalism, professional training and better technology, Malayala Manorama brought in a modern look to their newspaper. New edition of Trivandrum was launched in 1987. By 1998, the circulation of Malayala Manorama reached 1 million copies and by 2000 Middle East editions were launched focusing on Malayali diasporas in the region. By the year 2007, Malayala Manorama became the only non-Hindi non-English newspaper in India to cross 1.5 million copies in circulation. In 2010, Mammen Mathew succeeded K. M. Mathew as the new editor of Malayala Manorama.

Since the 1960s, Malayala Manorama focussed on advertising to keep up with the competitive market and with time this strategy along with others has made it one of the most successful newspapers in India. Today, being one of the leading publications in Kerala, advertising in Malayala Manorama newspaper is the best way to reach out to the local masses.

In 2009, releaseMyAd was established with the aim of facilitating and simplifying newspaper ad booking. With accreditation from INS, the platform of releaseMyAd is an online booking partner for Malayala Manorama. For over a decade, with relentless development, releaseMyAd has ensured the best ad booking experience. With a few mouse clicks, this portal allows booking of both Classifieds and Display ads for Malayala Manorama with transparent and best rates in the industry. Booking an advertisement in Malayala Manorama was never that easy and hassle free.

releaseMyAd, provides support related to ad composing, creative designing and budgeting. For effortless booking one can simply click on https://malayalamanorama.releasemyad.com/ or get in touch with the excellent Customer Service desk through the Phone/ WhatsApp No. 9830629298 or email id book@releasemyad.com. Also, Live Chat option is available 24*7 for any query or solving of issues.

May 29, 2020May 29, 2020

Now Advertising in Hindustan Newspaper has become Easy and Simple

Hindustan is a Hindi Newspaper which prevails over the main Hindi Speaking North Indian Territories. It was launched in the Year 1936 by Noted Social Reformer Shri Madan Mohan Malviya. It is a sister concern of the Hindustan Times. It has 21 Editions and 144 Sub-Editions where it is regularly published. In the Year 2011, Forbes magazine honorably mentioned Hindustan Media Ventures in the list of ‘The 200 Best under a Billion Companies in the Asia-Pacific’.

How to Book an Ad in Hindustan :

To book an Ad in Hindustan Newspaper, you need to go through a few steps that would not take much time. With a well-presented layout and low Classified Ad Cost, booking an Ad is nothing to worry about now. releaseMyAd also presents instant service and tempting Discounts and Offers to make you feel good about this whole event. Please follow the steps below to Proceed with the Ad Booking :

Select An Ad Type – Classified Text or Run-on_line Ads, Classified Display or Display. Text Ads are charged on the basis of lines and Classified Display or Display Ads are priced according to their sizes.
Select the Category – Matrimonial, Property, Recruitment, Education, Vehicle, Services, Business, Public Notice, Lost & Found Ads, Change of Name Ads, Obituary, Remembrance etc.
Select the Edition/City. We currently book for 19 out of 21 Editions or a Package.
At the Ad Composition section, you may book by your own through the Sample Ads.
- Example:
  1. गोरखपुर-यूपी फैक्ट्री हेतु अकाउंटेंट/फिटर/मशीन ऑपरेटर एवं PP Woven Sacks Marketing Manager की आवश्यकता है| खाने रहने की सुविधा उपलब्ध. mail@mail.com / xxxxxxxxxx
  2. Direct Admission Pre-Nursery to IX & XI (Science/ Commerce/ Arts). Air Conditioned Science & Computer Labs. (Institute Name) (Address) 0000000000

5. You may Select Ad Enhancements to highlight your Advertisements.

6. Lastly, select the dates, upload Document if required and make the payment through online and offline options.

For any more information about our Services and Newspaper Packages, call us at 9830629298 quickly !!!

May 29, 2020May 29, 2020

The Best Hindi daily to publish a Newspaper advertisement Online in Patna

If you want to publish an advertisement in Patna and are confused about which newspaper will give you the maximum response, this article is for you. Here I am trying to draw attention to some of the top hindi newspapers of Patna in respect of circulation and readership .

Hindustan: Hindustan is the Hindi daily which is the fourth largest circulated newspaper in India.

It ranks as the second largest-read daily in the country. Hindustan is circulated in Delhi, Faridabad, Patna, Muzaffarpur, Gaya, Bhagalpur, Purnea, Ranchi, Jamshedpur, Dhanbad, Lucknow, Varanasi, Meerut, Argra, Allahabad, Gorakhpur, Bareilly, Moradabad, Aligarh, Kanpur, Dehradun, Haridwar, Haldwani. Apart from these, the paper is also available in key towns like Mathura, Saharanpur, Faizabad.The major editions of Hindustan are available online in e-paper format. You can book advertisements in Hindustan or any other newspaper from your home through an online booking platform, releaseMyAd. Now advertisement booking in newspapers is just 3 steps away and extremely hasslefree. To know more about advertising in Patna newspaper click on the link below-https://www.releasemyad.com/newspaper-display-booking/language/hindi

Dainik Jagran: As of 2010, Dainik Jagran was the 17th most read newspaper in the world. It has circulation across Agra, Aligarh, Allahabad,

Bareilly, Bhagalpur, Dehradun, Delhi, Dhanbad, Dharamshala, Gorakhpur, Hisar, Jalandhar, Jammu and Kashmir, Jamshedpur, Kanpur, Lucknow, Ludhiana, Meerut, Moradabad, Muzaffarpur, Nainital, Panipat, Patna, Ranchi, Siliguri and Varanasi.

While publishing newspaper advertisements choosing the appropriate category like, Matrimony, Recruitment, Business, Property, Service, personal, Public Notice, Education or Astrology is very important to hit the target consumer.

Prabhat Khabar: Prabhat Khabar is a Hindi language newspaper published daily in Jharkhand, Bihar and West Bengal. The newspaper is circulated in several states in India, including Bihar, Jharkhand, West Bengal and some parts of Orissa.

There are mainly 3 formats in newspaper advertising, classified text, classified display and display. Classified text is a standard running text format charged as per character or word or lines. In Classified display, one can add image, logo, different fonts etc which is more eye catchy than classified text. And Display can be of any size and publish in any newspaper page. Classified display and Display both are charged per sqcm basis.

Rashtriya Sahara: It is a hindi newspaper circulated in Lucknow, Delhi, Patna, Varanasi, Gorakhpur, Kanpur and Dehradun. You can book advertisements in Rashtriya Sahara by just a few clicks with releaseMyAd. 3 simple steps are- Selecting the newspaper, edition and category, then composing the ad matter with specific tools, selecting publishing date and lastly payment.
Dainik Bhaskar: It is the largest circulated daily newspaper India. It is circulated in Ajmer, Alwar, Ambala, Amritsar, Banswara, Barmer, Bathinda, Bhagalpur, Bharatpur, Bhilwara, Bhopal Bikaner, Bilaspur, Chandigarh, Chhindwara, Delhi, Dhanbad, Faridabad, Gwalior, Hisar, Hoshangabad, Indore, Jabalpur, Jaipur, Jaipur city, Jalandhar, Jamshedpur, Jodhpur, Khandwa, Kota, Ludhiana, Muzaffarpur, Pali, Panipat, Patna, Raipur, Ranchi, Ratlam, Rewari, Rohtak, Sagar, Satna, Sikar, Singrauli, Sriganganagar, Udaipur and Ujjain.

We have our designer experts to compose your ad matter with specific detailing. After completion of booking with releaseMyAd, one can check their ad status with their unique ad id number. Our customer care executives are always there to help you out in any problem, may it be booking related or payment methods. You can chat with our customer care team 24*7 by visiting our website. Feel free to call or WhatsApp our helpline number 9830629298 or write us to book@releasemyad.com.

May 29, 2020May 29, 2020

How Much Does it Cost to Advertise in a Newspaper?

Newspaper advertisements are the most cost effective way to reach different age group people. Newspaper advertising is the most old and traditional way in the industry of advertising. It can target specific geographic regions that are traditionally more difficult to reach through other mediums of advertising. Newspapers are the first choice for the 50 plus or older generation and semi educated class who are not so exposed to social media and the internet.

Advertisement cost in newspapers depends on various factors like, advertisement size, insertion, enhancement applied, edition, category, page preference, circulation, readership etc.

Ad Size: When you look at a paper, you will see it is divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of “column inches” of your ad, which determines the ad’s cost.

If it is a normal classified text ad which runs in standard text format. It will be charged by either character, word or lines.

For example, Anandabazar patrika and Times of India are charged by per character and line respectively. Payment of 10 words is base rate To publish an classified text ad in Malayala manorama.

If it is classified display then it will be charged on the basis of per sqcm. Cost will be little higher because it is more visually appealing than classified text ads. Here one can add a customized font, logo or image to make the ad visually more effective for the target readers. Display ads are the most extravagant form of advertising in newspapers. It is also charged per sqcm. Display ads can be published on any page and can occupy any amount of space in a specific newspaper page.

Insertion: Ad cost depends on another factor which is insertion, i.e; how many times you want to publish your ad in the paper which resembles frequency of your advertisement. It is always not necessary that a one-time published ad will be more cost effective than a multiple insertion ad because releaseMyAd provides an enormous number of packages, discounts and offers depending on the terms and condition of the ad booking.

For example, releaseMyAd provides Book 2 Get 2 Free and Book 3 Get 3 Free offers for one of the Times of India matrimonial packages.

Enhancements: Applying enhancements in your advertisement will cost you little extra though it is the best possible way to grab readers attention towards a particular ad. There are various kinds of enhancements applicable in various newspapers like Color, image, logo, language translation, bold, underline etc. These enhancements have a way of popping and drawing the reader’s eye to the advertisement, so you usually get what you pay for.

Eg; Colour and tick charges are 20% and 12% respectively of your ad cost for Times of India in releaseMyAd.

Page preference: It is actually applicable in case of display ads. It goes without saying that the first page ad will be costliest than an ad published in any other page. There are different sizes in respect of page, i.e; Full page, half page, quarter page erc.

Circulation: Circulation is a count of how many copies of a particular publication are distributed. Circulation is one of the principal factors used to set advertising rates.

For example, a Times of India, recruitment 5 liner ad for Delhi will cost you RS 5000/- plus GST.

Edition/ Category: In a particular newspaper ad rate can vary according to, in which edition, i.e; geographic area or place and under which category, for eg; matrimony, recruitment or business, the ad is getting published.

Eg; a 10 word Malayala Manorama business ad for Kochi with underline enhancement will be charged Rs 1470/-+ 15% of the ad cost for underline +5% GST= 1776/-.

Readership: Readership is an estimate of how many readers a publication has. More readership. Dainik Jagran leading the list of readership with 20.258 million readership rate in India.The more readership rate of a newspaper, cost will be more higher of publishing an ad in that particular paper.

Eg, an Display 4X4 obituary ad for Dainik Jagran Delhi will cost you 300/ sq cm plus 5% GST.

Still worried about getting rates and booking procedures for your newspaper ads? There was a time when advertisements were booked by going to the newspaper office personally and manually filling up the form, waiting in the queue and rushing on deadlines. Now in the era of the internet you can book any advertisement in your preferred newspaper online in a few minutes. When it comes to online advertising, from booking procedure to getting rate and payment, for everything your one stop solution is releaseMyAd, which is the number one online advertisement booking platform. For booking information you can call or chat with our extremely helpful customer care executives who are always ready to assist you regarding your every little query. You can make payment by any of the online transaction systems like debit card/credit card or net banking after completion of ad booking. While booking with releaseMyAd one can check the status of their advertisement with their unique ad id number. To know a bit better about newspaper ad booking call at our helpline number 9830629298 or write us to book@releasemyad.com.