Accounting, according to a generally accepted dictionary definition, refers to the practice of recording, classifying and summarising financial transactions as well as interpreting and understanding the results thereof.
The people who perform all these tasks are known as accountants, and the field that entails all these activities is known as accountancy. Accountancy is a diverse field that consists of numerous aspects, ranging from recording and the maintenance of financial transactions to analysing financial statements and even auditing.
Accountants are professionals who typically work in accounting firms, or in the accounting and finance department of large organisations, or have their own individual private practice. Accountants work with businesses of all sizes and types, such as proprietorships, partnerships, large corporations, government companies and even non-trading organisations.
That being said, accountants perform a wide variety of duties, including analysing accounts, reviewing financial statements as well as documentation, checking reports, preparing tax returns, and conducting audits. In addition to these tasks, accountants also assess the financial performance of a business and give advice and feedback to the management regarding the same in order to improve the efficiency of the business and reduce costs. They also make forecasts as well as analyse business risks.
An accountant’s job, therefore, is a highly skilled one, and it is no surprise that companies seek the most highly qualified accountants for the purpose. In India, accountants have to undergo the rigorous Chartered Accountancy course, on the completion of which they are known as Chartered Accountants (known in short as CAs). Other designations for accountants include Certified Public Accountant (CPA) or Certified Management Accountant (CMA) or Certified Internal Auditor (CIA). These qualifications make the job role of an accountant highly coveted, and also highly lucrative. However, organisations face the very obvious challenge of finding the best person for the job.
Nowadays, most people looking for an accountant’s job search for vacancies on online job portals, as well as through professional social networking sites such as LinkedIn and even search directories and newspaper ads.
In India, even though technology has advanced in leaps and bounds, the popularity of newspaper ads remains as strong as ever. Through recruitment ads in newspapers, a dual purpose is fulfilled. People are able to find the most suitable accountants for their organisations, and people seeking accounting jobs can find various vacancies to apply for.
Newspapers are widely regarded across the country as sources of information that are not only accurate but also authentic and reliable. It is for this reason that an advertisement in a newspaper is an effective way to reach out to the people you want to reach out to.
‘Recruitment’ and ‘situation vacant’ are the two categories of advertisements through which employers can find candidates for the job role of an accountant, and those candidates seeking such a vacancy in the field of accounting will be able to reach out to recruiters through ads in this section.
Here is an example of a recruitment ad for an accountant: “Required an experienced accountant for a reputed MNC. Salary as per industry standard. Must be CA, CFA or CMA. Min work experience 5 years.”
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