Know The Factors That Affect Newspaper Advertising Rates

In India, there are about 82,237 newspaper/periodicals available that are registered with the Registrar of Newspapers for India (RNI) as on the year 2016. Many of them are registered in 100 other languages including dialects and a few foreign languages. About 8000 newspapers are published in the Hindi Language followed by 1500 English newspapers, 1000- Urdu newspapers, 800 – Gujarati newspaper, 500- Bengali newspapers, 650- Telugu newspapers, 600- Marathi newspapers, 300- Tamil Newspapers and so on. Thus, when it comes to newspaper advertising it becomes really difficult to decide out of so many newspapers which one to choose for advertising in India.

Newspapers are one of the most cost effective ways of advertising. So they are always the first choice of every advertiser. While choosing a newspaper an advertiser needs to know what type of audiences they want to reach out and accordingly, they can select the newspaper. While deciding on the newspaper the advertisers also consider its circulation and readership numbers. More popular a newspaper will be the advertising cost will be higher. The newspaper advertising rates also depend on this factor and the cost differs for each edition.

Before you advertise, you must be aware that newspaper ad rates vary widely from one newspaper to another. For instance, a National newspaper will be little costlier than the local or regional newspaper. Apart from the newspaper rate, there are several other charges that add- up to the total advertising cost. One of them is the ad category. At the time of booking newspaper ads, one needs to select the appropriate category under which the ad will get published in the newspaper. The reason for selecting the category is to bring focus to your ad. In simple words, it helps to highlight your ad among the clutter and increases the rate of responses.

Besides newspaper editions and ad category, the ad format also affects the newspaper advertisement cost. Primarily there are two ad formats that are used extensively while advertising in newspapers one is classified Text and the other one is classified Display. The cost of both these formats is different due to the difference in their ad format. Both are calculated in a different way like classified texts are charged on the basis of per lines/words/characters used in the ad content and classified displays are charged on the basis of per square centimetre unit. For any additions or enhancements, you need to pay an additional cost which will sum up to the total newspaper classified advertising cost.

So if you are planning to book ads in Newspapers via releaseMyAd, just visit our website and get started with the ad booking process. Our website is one of the simplest platforms through which you can book ads in any newspapers. Our media experts are there to assist you in the ad booking process so if you find any difficulty in booking the ad please feel free to contact us! We are the largest online ad booking agency so with us you can be sure to get the best advertising services for your newspaper classified ads.  

Our Ad booking process:

The ad booking process on our website is very simple; it will take only a few minutes to complete this entire process.

  •    Visit our website (
  •    Select the newspaper, category and location
  •    Next, compose your ad matter or upload your creative in case of Classified Display ads
  •    Now choose the release date/s and proceed to make the payment on our website.

So now get ready to see your classified ad in the popular newspapers of India. For any assistance regarding the ad booking, call us today at 09038015241 or write to us at