Nai Dunia, a leading Hindi daily, has been a trusted source of news for decades, particularly in central India. Established in 1947 by the Tiwari, Sethia, and Chhajlani families, it steadily grew into one of the most respected newspapers in the region. Today, Nai Dunia enjoys a prominent presence in Madhya Pradesh and Chhattisgarh, delivering balanced and reliable news to a wide readership. Even after being acquired by Jagran Prakashan Ltd. in 2010, the paper’s popularity has only continued to rise.
With six editions printed in Indore, Bhopal, Gwalior, Jabalpur, Raipur, and Bilaspur, Nai Dunia reaches a vast audience, providing news on regional, national, and global affairs. Its comprehensive coverage spans topics like entertainment, business, sports, education, and spirituality, ensuring that readers from diverse backgrounds find value in its pages. For advertisers, this makes Nai Dunia an ideal platform to reach a broad and engaged audience.
Advertising in Nai Dunia: Benefits for Advertisers
Advertising in Nai Dunia offers businesses a strategic opportunity to connect with a large, loyal reader base. Whether the goal is to promote products, services, or events, advertisers can tailor their approach by selecting between two main types of ads: classified ads and display ads. Each ad type has its distinct characteristics, benefits, and pricing structures.
Classified ads are a popular choice for advertisers seeking a cost-effective way to promote their message. These ads are typically small, text-based, and placed in specific sections of the newspaper, such as “Matrimonials,” “Property for Sale,” or “Job Vacancies.” Classified ads are straightforward, providing concise information in a structured format. Advertisers can choose between two types:
Classified Text Ads: These are simple, text-only ads charged on a per-word basis. They are the most affordable option and are ideal for announcements or personal ads.
Classified Display Ads: A hybrid between classified and display ads, these ads allow for small images or logos alongside the text. They are charged based on size (per square centimetre), offering more visual appeal while remaining cost-effective.
Classified ad rates in Nai Dunia are influenced by several factors, including:

- Category of the Ad: Different categories like “Jobs” or “Real Estate” may have varying rates.
- Edition Selection: Advertisers can choose to run ads in specific regional editions or across all editions, affecting the overall cost.
- Frequency: Running ads multiple times or on specific days can also impact pricing, with discounts often available for bulk bookings.
Display ads are larger, more visually engaging advertisements that are not restricted to specific sections of the newspaper. These ads can feature vibrant graphics, logos, and images, offering greater creative freedom to businesses. Unlike classified ads, which are limited in size and placement, display ads can occupy full pages, half pages, or other custom sizes, making them suitable for brand promotions, product launches, and large-scale campaigns.
The cost of display ads in Nai Dunia is generally higher than classified ads, as they are charged on a per-square-centimetre basis. Several factors influence display ad rates, including:
- Ad Size: Larger ads, such as full-page or half-page spreads, come at a higher cost due to the space they occupy.
- Colour Options: Colour ads are more expensive than black-and-white ones, but they offer greater impact and visibility.
- Placement Preferences: Ads placed on premium pages, such as the front or back pages, command higher rates due to their prominent positioning.
releaseMyAd simplifies the process of booking both classified and display ads in Nai Dunia. With over a decade of experience in the advertising industry, releaseMyAd offers advertisers a seamless platform to book ads at the lowest rates available. From selecting the right type of ad to choosing editions and dates, releaseMyAd ensures a hassle-free experience, allowing businesses to reach their target audience effectively.
Advertising in Nai Dunia provides a unique opportunity to connect with readers in central India, and releaseMyAd ensures that advertisers can do so affordably and efficiently.