Maharashtra Times, as its name suggests, is a newspaper deeply rooted in the state of Maharashtra. Established on June 18, 1962, it has grown to become one of the most prominent regional language dailies in India. Over the years, Maharashtra Times has solidified its reputation as a trusted source of news, earning widespread recognition and respect across the state.
Owned and published by Bennett Coleman & Co. Ltd., widely known as The Times Group, Maharashtra Times benefits from the prestige and credibility associated with this renowned media conglomerate. Often referred to colloquially as ‘Ma Ta,’ derived from its Marathi initialism, the newspaper has its headquarters in Mumbai and is a dominant presence in the Marathi language news domain.
So, why book ads in Maharashtra Times? We give you the reasons!
Maharashtra Times boasts an impressive readership, particularly in Mumbai, where it stands as the only Marathi newspaper with a readership exceeding one million within the city alone. According to the Indian Readership Survey of 2005, it held the position of the second largest readership in Mumbai. On any given day, more than one million copies of Maharashtra Times circulate, making it a staple in countless households across Maharashtra and even among Marathi-speaking communities in other parts of India.
The newspaper’s daily offerings include a comprehensive array of news stories covering regional, national, and international events. Beyond the news, Maharashtra Times provides readers with a diverse selection of articles on lifestyle, sports, astrology, technology, entertainment, and more. This wide-ranging content ensures that Maharashtra Times caters to various tastes, preferences, and interests, thereby maintaining a large, loyal, and engaged readership.
In India, newspapers are not merely sources of information but are integral to the social and cultural fabric of daily life. The trust placed in newspapers for accurate, unbiased, and thorough news coverage, along with other informative content, underscores their importance. Advertising in newspapers, therefore, remains a highly effective strategy. Newspaper advertisements are known for their higher recall value compared to radio or television ads, making them a preferred choice for advertisers aiming to leave a lasting impression.
releaseMyAd, the largest self-service online ad booking platform in India, facilitates the process of booking classified ads in Maharashtra Times. releaseMyAd offers a seamless ad booking experience, providing comprehensive guidance and support throughout the process. releaseMyAd’s strategic ad placement techniques and strong network of advertising partners across India enable it to offer customers the lowest rates for Maharashtra Times advertisements.
In summary, the popularity and reach of Maharashtra Times, combined with the advantages of newspaper advertising, present a compelling case for businesses seeking to connect with a vast and engaged audience. releaseMyAd further enhances this opportunity by offering competitive rates and exceptional service, making it easier than ever to harness the power of Maharashtra Times for advertising success.
