display ads on newspaper | Newspaper Advertising Encyclopedia

May 11, 2020May 11, 2020

Types of Newspaper Advertisements

For any advertiser, it is really important to understand their requirement for putting up the ad. Before they place the ad in any newspaper, it is really important to figure out the purpose behind putting up the ad, an approximate budget, and what is the tentative feedback expectation. This helps the advertiser to make the advertising process pretty effective. But before anything first an advertiser needs to know about the different formats of Newspaper advertisement to make him/her ad decisions better.

The newspaper advertisements can be divided into three broad types based on :

Content matter
Purpose
Price
Location in the paper
Costing criteria

Let’s start with the types of advertisements to have a better understanding.

Display Advertisements – Display advertisements are premium ads that appear in a newspaper. These ads are the most costly one that is possible to place in a newspaper. There is an absolute reason behind it’s high cost, i.e., These kinds of advertisements allow an advertiser to put up creative content and creativity attracts customers. In the case of Display advertisement, an advertiser puts up the design that includes both text and images along with amazing colors, logotypes, Clip arts, and many more. Thus the purpose of putting up these kinds of ads is gaining more feedback. Generally, these kinds of ads are often placed by Business organizations, Educational Organizations, and Corporate organizations. These ads can be of different sizes and can be located on different pages throughout the newspaper except the Classified page which is dedicated to the Classified Advertisements. It is costed based on the size per sqcm. which varies from paper to paper. Surveys have proved that according to the general human reading behaviour the odd number pages, front page, and the back page acquires most of the attention. Thus, almost all newspapers placing a display ad in these pages cost more than placing it on any other page.

Classified Display Advertisements – Classified Display Ads are almost the same as the display ads. Except for the location in the newspaper. These appear only on the dedicated classified page in all newspapers. It is more visually appealing than classified text ads. Here customized font, color, logo, or image can be added to make the ad visually more effective for the target readers. These ads are charged based on per sq.cm. Generally, classified display ads are placed to communicate with a very specific group of readers which will fulfill both side requirements.

Classified Text Advertisements – Classified Text Ads are the most cost-effective advertisements in any Newspaper. The Ads appear in the classified section in the standard running text format and no creative images, logos, e.t.c are allowed. Thus, it is also known as Run-On-Line ads. Rate is charged per Line/Word/Character basis. Generally, this is not chosen for Obituary and Remembrance ads, because of not allowing any incorporation of pictures.
After understanding the ad formats, it must be easier for you to easily decide which one is suitable for your requirements. Now make your ad booking easier, book through releaseMyAd. Click on and book your ad hassle-free from any time anywhere just using your internet connection. It will save both your time and money. In case you face any problem you can also get assistance by calling at 9830629298. All the best for your next ad booking.

February 19, 2017February 23, 2017

5 Things to Remember for Effective Newspaper Advertising

Effective newspaper advertising may seem like a very abstract term for a newbie in the newspaper advertising industry. Well, it is very simple, effective newspaper advertising refers to making the advertisement fulfil the goals it was meant to achieve. It should be able to drive the desired audience response and reach out to the relevant target audience. Ad on Newspaper

Most advertisements are published with an objective as was taught in the first course on Newspaper advertising. Achieving that objective is what makes it effective for the advertiser and if the consumer gets what he/she had expected from the advertisement, then it is effective for them. Following this, only one thing strikes an advertiser, “What are the elements that can make a newspaper advertisement effective?”

Well, the answer is quite simple and requires you to consider only 5 simple points to remember while engaging in newspaper advertising.

5 elements Necessary for Effective Newspaper Advertising

1) Right Selection of Newspaper

Newspaper selection forms the crux of effective newspaper advertising since it is the medium of communication. Based on the coveted results or audience reach, an advertiser needs to choose the preferred newspaper. For example, if the objective of a local garments store is to promote its clothes and offers available, then the best bet would be to go for a newspaper which is locally popular and has a high circulation to ensure higher footfalls to the store. It can either be an English or Hindi daily or a regional language daily, whichever has a readership in the targeted city or locality.

2) Right Selection of Edition or Package

A particular Newspaper is distributed across different cities and has special packages associated with multiple locations covered by the concerned daily. Some newspapers even have special district editions such as Eenadu that covers all the districts of the state of Andhra Pradesh and is not limited to only cities. Depending on the reach an advertiser intends to have, the edition (read as location/neighbourhood/city/district/country) of a newspaper should be selected. One more thing must be considered, that in case the exact location is not available for the chosen newspaper, then an advertiser must choose the closest location to the original preferred location.

For Instance, if you want to advertise in The Hindu and the preferred location is Pondicherry which is unavailable then the closest edition which can be chosen is Chennai which will reach out to the readers in Puducherry as well.

3) Correct selection of Supplement

Supplements are specific to categories such as Business, Entertainment and Lifestyle, Recruitment, Property and even Public Notices and Tenders. Selecting the right supplement or pullout published under a preferred newspaper is essential to reach out to the appropriate target audience. If an advertiser wants to book a Display Education advertisement in a supplement of Times of India, there is no point in releasing it in Times Property. It will be most relevant only when it is published in Education Times, which is the specific education pullout of Times of India.

4) Right Selection of focus day

Newspaper Supplements have a specific day when they are published along with the main newspaper. Getting an ad released on a specific day ensures higher responses from relevant audiences. The purpose of the advertisement is instantaneously affected by advertising on focus days. Even if the ad is not published in the specific supplement, but is released in the main newspaper, the response rate for that ad versus the one published on a different day will be much higher. This is simply because audiences keep an eye out for the category specific supplements on their focus day to access them, should the need arise.

5) Including Direct and Multiple Contact Details

An advertisement is communiqué which demands the need for content which communicates the intended message to the audience. This creates the need to provide relevant contact information that includes all the communications modes like phone/SMS, email, website and the local address. Providing contact information helps imbibe the faith of the audience as well as creates a sort of assurance in the consumer that the advertiser is available for direct communication. Also providing different mediums for communication will ensure that anyone from anywhere can contact the advertiser.

By now I am sure you have comprehended and gained enough knowledge about the field of newspaper advertising and its effects in India and the Indian audiences. So pull up your socks and get ready to help advertisers gain the attention they have been looking for.

February 10, 2017February 13, 2017

What are the different display ad sizes?

Which newspaper ad size fits your pocket?

Among the two types of newspaper advertisements, display ad sizes are the ones that matter the most to advertisers, since classified display ads have a few limitations in terms of ad sizes. Therefore advertisers in general focus more on the display ad sizes, while classified adverts are known more by the number of words and lines used in them. Display Ad Fromat

So let’s comprehend the different ad sizes in which display adverts are published. Although there can be numerous ad sizes, but we intend to focus on the ones that are popular.

Quarter Page

The name quarter page refers to the 1/4th of a newspaper page which has about 7-8 columns of standard size, which is around 3-4 cm each and has a length of about 50-52 cm. A quarter of these dimensions brings the ad to a size of about 15-16 cm in width and 25-26 cm in length. Quarter Page Ad in Hindu Newspaper

A quarter page ad occupies a complete corner of a newspaper page and is also referred to as a postcard size advertisement. This is the most common form of display advertisement, as it is not only an economical option but if placed strategically, as mentioned about corners in the previous lesson, they can prove to be quite effective. The standard size followed by quarter page advertisements by publications is 16 cm X 25 cm for convenience in designing and printing the ad.

Half Page

By the same logic, a half page ad is known so as it occupies half of a newspaper page. But there are two types of half page adverts which have separate dimensions as well.

Vertical Half Page- If a half page ad is vertically printed then the dimensions of such an ad would be around 16 cm wide and 52 cm long covering the full vertical length and the half width of the page.

Horizontal Half Page- As for a horizontal half page advertisement, the ad would be 33 cm wide and 25 cm long, covering the complete width and half length of the page in question.

Half-page advertisements are mostly common among Business, Retail and FMCG categories. Some of these ads are also flip ads, which means that only half of the newspaper page is printed on which the ad is placed while the rest has no content or any page at all. This happens mainly in case of the front page vertically half ads which appear like a half jacket of the main newspaper.

Full Page

Full page ads, as the name suggests covers the entire page of the newspaper and has no other content apart from the ad print. All full page advertisements are 33 cm wide covering about 8 columns and 52 cm long. These dimensions are based on the size of a broadsheet excluding a margin of at least 1-2 cm on the edges.

Full Page Ad in Delhi Times Newspaper

**(An image of a full page advertisement mentioning the dimensions of arrows and a gap of 1-2 cm on all the sides, displayed with arrows again)

Minimum Ad size

You must be wondering what else separates a display ad from a classified display ad which can also be wide as 6 cm and have any length.

Well, the minimum size of a display advertisement is around 4 cm in width and 4 cm in length while that of a classified display ad is 3 cm (width) by 5 cm (length). And, of course, that display ads can be printed on any page of a newspaper or its supplement.

In the case of certain specific newspapers, this minimum ad size criteria may be different. An example of this is the Times of India, wherein the minimum display ad size is 8 cm by 6 cm in case of all editions, except Delhi, for which the size limit is 8 cm by 4 cm.

Custom Ad Sizes

Apart from these popular ad sizes, there are certain ad sizes which cannot have a specific name since they are basically custom ad sizes. The dimensions for such adverts depend on the advertiser’s choice or the size of their personally designed ad.

Some of the most frequently preferred sizes are:

4 cm (width) by 5 cm (length)
8 cm (width) by 4 cm (length)
8 cm (width) by 5 cm (length)
8 cm (width) by 6 cm (length)
8 cm (width) by 12 cm (length)
12 cm (width) by 20 cm (length)
16 cm (width) by 20 cm (length)

Advertisers can pick any of the above-mentioned sizes for their display ad or go with their own preferred ad size as per the design of their ad layout. But while publishing a display ad, one thing should be always be kept in mind that, except for the full page advertisement, the width all display ads sizes are even numbers, as in multiples of the numerical 2.