Dainik Jagran, one of India’s most widely read Hindi language newspapers, has established itself as a cornerstone of Hindi journalism since its inception in 1942 by Puran Chandra Gupta. Created during the fervour of India’s freedom movement, the newspaper aimed to be the “free voice of the people.” Over the decades, it has grown significantly and now boasts the highest circulation figures among Hindi newspapers in India, with an estimated daily circulation of over 3.6 million copies and a readership exceeding 65 million people.
Advertising in Dainik Jagran offers unparalleled reach, especially in the Hindi-speaking regions of northern India. The newspaper provides extensive coverage of local, regional, national, and international news, alongside a wide range of topics including politics, entertainment, business, lifestyle, technology, sports, and more. Its diverse content appeals to readers from various backgrounds and cultures, making it an effective platform for advertisers. Needless to say, advertisers will look for the best Dainik Jagran newspaper advertisement rates before booking their ads. When considering advertisement rates in Dainik Jagran, several factors come into play, with each influencing the final rate.
One of the primary factors is the type of ad. Dainik Jagran offers several ad formats, including classified text ads, classified display ads, and display ads. Classified text ads are simple text-based advertisements, typically cheaper and often used for personal announcements or smaller-scale promotions. Classified display ads, which include images and more elaborate formatting, cost more due to their visual appeal and higher engagement potential. Display ads, which can occupy large sections of a page or even an entire page, command the highest rates because of their prominent visibility and impact.
The size of the ad is another crucial determinant of the cost. Larger ads, naturally, are more expensive because they occupy more space and can capture the reader’s attention more effectively. The cost is usually calculated on a per square centimetre basis for display ads, making the overall dimensions of the ad a significant pricing factor.
The page on which the ad is placed also influences the rate. Ads on the front page, back page, or other prominent positions like the third page are priced higher due to their high visibility. These prime spots are often in high demand and can provide greater exposure compared to ads placed in the inner pages.
The day of the week can affect ad rates as well. For instance, weekends, particularly Sundays, typically see higher readership numbers, making ads on these days more expensive. Special editions or days with significant events or themes might also attract higher rates.
The respective city edition of Dainik Jagran where the ad is published plays a role in determining the cost. Different city editions have different circulation numbers and readership profiles. Ads in metropolitan editions like Delhi or Mumbai are likely to be more expensive than those in smaller cities due to the larger and more diverse audience.
For those looking to book ads in Dainik Jagran, releaseMyAd provides a user-friendly platform to streamline the process. As India’s largest self-service online ad booking platform, releaseMyAd offers competitive rates on the Dainik Jagran rate card with a range of options to suit various advertising needs.
