Marriage, a revered institution across cultures and societies, represents a profound commitment and the coming together of two individuals to form a lifelong partnership. In the Indian context, marriage holds even greater significance as it is seen not merely as a union of two people but as the joining of two families. The concept of marriage in India is deeply rooted in tradition and societal norms, with a particular emphasis on familial involvement and approval. One of the most prominent manifestations of this tradition is the practice of arranged marriages.
In arranged marriages, the matchmaking process is typically overseen by the families of the prospective bride and groom. The family’s role is paramount, as they seek to find a compatible match based on various criteria, including social status, education, and cultural background. This process is not just about finding a partner for the individual but ensuring that the union aligns with the family’s values and expectations. The family’s involvement extends beyond the initial matchmaking to the entire marriage process, symbolising the deep-rooted belief that marriage is a union of families as much as it is a union of two people.
Anandabazar Patrika, founded by Suresh Chandra Majumdar and Prafulla Kumar Sarkar in the year 1922, has played a significant role in this traditional matchmaking process. As one of the finest regional language daily newspapers in India, Anandabazar Patrika started as a daily evening publication with just four pages. Today, it stands as the most widely sold Bengali language news daily. With its headquarters in Kolkata, Anandabazar Patrika is widely regarded as ‘the voice of Bengal’ due to its unwavering commitment to high standards of journalism and the quality of its reporting. It has become a household name across West Bengal, commanding a large, loyal, and engaged reader base.
For the Bengali community, arranged marriages are a longstanding tradition. Despite the growing trend of individuals seeking their partners independently, the matrimonial column in newspapers like Anandabazar Patrika remains a preferred choice for many. This column serves as a trusted avenue for families to find suitable matches for their sons and daughters, reflecting the newspaper’s prominence and credibility in Bengali society. The newspaper’s extensive coverage across West Bengal ensures that matrimonial ads reach a broad audience, enhancing the chances of finding the perfect match.
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