For centuries, the humble newspaper has been not just been a source of the latest stories happening in a country and around the world, but a treasure trove of a host of other information, such as health tips, opinion pages, short stories, recipes, puzzles, events in and around a city, horoscopes, interviews and of course, advertisements.
Even to this day, as the easy accessibility to a wealth of information has been made possible within seconds thanks to the internet, the newspaper is still widely regarded as an authentic, trustworthy and dependable source of news and other information. Newspapers have, over centuries, been a channel for the widespread dissemination of information, for influencing public opinion and as a medium of advertising.
A less obvious reason that newspapers will still remain a popular form of media in the foreseeable future is because of the sheer aesthetics of the newspaper itself. Nothing beats the look and feel of a newspaper in print, regardless of the ease and swiftness of finding all the necessary information online. The sheer feeling of holding a newspaper in one’s hands and turning each page one by one, reading text on paper and the ability to keep it as an object for posterity are impossible to be substituted by information presented on a screen.
Additionally, in a country like India, a large number of people are still technologically challenged and unfamiliar with the internet. The newspaper is the default choice for them.
The very purpose of advertisements has always been to educate, inform and encourage prospective customers to purchase a product or service. Newspaper classifieds are a very common form of advertising that are significantly cheaper than other advertisements in a newspaper which take up a lot more space and are more elaborately designed. As the name suggests, classified ads are called so because they are arranged on the basis of their specific ad category, such as matrimonial, education, property, retail, public notice, etc. Classified ads have existed for over two hundred years and is one of the most popular forms of advertising even today.
These ads are usually very short, and they are typically charged on the basis of number of lines or number of words. They are one column wide and contain all the relevant information in a small space as well as details of how to get in touch with the person or organisation who placed the ad.
That being said, newspapers are here to stay, even with the raging digital revolution. So don’t worry, book classified ads online through releaseMyAd and get your message across to your chosen audience. Whatever your message is, you can always rely on a newspaper classified to make yourself more visible. releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience in the ad booking industry. Whichever newspaper you want to advertise in, releaseMyAd makes booking online classified newspaper ads a seamless and hassle free experience. With its network of advertising partners located across the length and breadth of India, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.
