Category: Property

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Tips to Book Real Estate Ads in Any Newspaper

Are you looking to buy or sell your property? Then you are at the right place. Buying and selling of property is a crucial job because it needs the right customers to achieve your goals. Often people face different problems in reaching out to their target audience due to the cluttered environment. Even today a huge section of the population depends on the newspaper ads more than any other medium. They treat this medium as the most trusted platform for advertising as a result property ads get huge prominence. Every newspaper has a separate pull-out for property ads which are published on a focused day. The reason why people choose newspapers for giving property ads is very simple because advertisers can reach out to millions of people instantly that too at a very affordable budget.Proeprty Advertisement

Now if you are thinking how to book online property ads then this article would provide you with tips for booking real estate ads in the newspaper. In Newspapers, you can book property ads in three different formats which include classified text, classified display and display. The classified text is the simple run on line text ads charged on the basis of per lines, words or characters used in the ad content. On the other hand classified display and display ads are also known as column ads charged on the basis of columns occupied by the ad. In classified display and display ads, one can use images, logos and graphics along with texts to highlight the ad. For enhancing the text ads you can use different enhancers like colours, borders, tick marks given on our website.

To compose the property ads you can refer to the ad samples given on our website. The property ads for sale of flats looks like this –

‘_BHK Flat in ___ Floor, near (Location) for sale. Possession by (Month) (Year). Genuine Buyers only. Contact: 9999878876.Brokers Excuse.’

You can select other categories as well to check the ad samples online.

In 2008 releaseMyAd was founded with the idea of booking classified ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals.  Our portal is designed in such a way so that anyone can book their ads without our help. Even if you face any kind of problem while booking, our executives will assist you. So if you are planning to book property ads in the newspaper through our website, then follow the booking steps detailed below.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

1)     Visit our website (www.releasemyad.com)

2)     Select newspaper edition, category, and format

3)     Enter your ad text or upload the ad creative and choose the publication dates

4)     Now proceed to make the payment through our various online or offline modes available on our website.

Contact information: For any other assistance regarding the ad booking process, feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

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Best Practices for Property Ads

Property advertisers are of 2 types-Individual Proprietors and Real Estate Builders or Developers. Each of these property advertisers has a need that is different from the other, in terms of advertising and it is necessary to address those requirements through newspaper advertising.Classified Ads on Newspaper

For individual property owners, the deal is quite simple. They need to book classified advertisements with a few enhancements to make their ad noticeable and place under the correct sub-category, such as to-rent, for sale, accommodation available, accommodation wanted etc. in order to reach out to the relevant audience. They also need to provide proper contact details to ensure that the interested parties are able to directly contact them and that’s it.

In the case of Display Property advertisements, a lot of things need to be kept into consideration so as to make the advertisement effective and noticeable as well as convincing. Therefore some elements are necessarily instilled in a display property advertisement which helps direct the ad to its intended audience.

Let’s evaluate the elements that should be kept into consideration while publishing a Property advertisement on a large scale in the display section.

Objective

In the case of display property ads, promoting the real estate project and getting more and more buyers is the main concern, which leads to only one objective-Driving Sales. In very few cases, Branding is the objective of property advertising, since every real estate project has a new name and cannot be considered a specific brand. Therefore, ensuring that the advertisement is in tune with the concerned marketing objective is the prime step of a successful Display property advertising.

Ad ContentProperty Ads on Newspaper

The content of a display property advertisement needs to be very specific and crisp. The ad needs to have the contact details of the advertiser and of course, the call-to-action which usually invites the readers or potential buyers to book apartments, flats, bungalows or commercial spaces, whatever be the type of property that is developed. The property booking period also needs to be specified quite precisely, which leads to reaching the goal to acquire buyers within a deadline.

Images                           

The images are an important part of a display property ad, as it is the image that attracts the reader to the advertisement. It should highlight the attractions and speciality involved with the property to encourage the buyer to separate it from other options. It can be a collage highlighting the best features of an apartment/bungalow/commercial space, or it can be the top-level view of the entire property showcasing everything within the building or area.

Other secondary elements include the use of a logo, but this is relevant only when a developer has handled many projects and also intends to get involved in branding its real estate development firm.Property Text Ads on Newspaper

Choosing the newspaper is not a humongous task in case of Real estate advertising since it is mainly limited to a specific region and its surrounding areas. Even if there are buyers from other areas, they would have to view the property in person and for that, they need to be in or around the concerned region. Hence, it is always wise to advertise in a popular, well-circulated and well-read newspaper of the region, which can either be published in regional language or in English or Hindi.

Now be prepared to soar heights with your skyscrapers and win hearts with lavish Bungalows with Newspaper Property advertising.